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The Alternative Board Franchise Case Study
After a successful career in the Royal Marines and managing security businesses in the Middle East, Matthew Cawthorne decided it was time to be his own boss.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established10 years
  • Current UK Coverage33%
  • Franchisee Support Staff8
  • Personal Investment Req.£20,000
  • Total Startup Cost£64,500
  • Business to business servicesYes
  • Franchisee operates individuallyYes
Next Steps
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Alternative Career With a Franchise

Matthew’s career with the marines had taken him to more than 60 countries and, after early retirement in 2008, he spent nine years working in Iraq. In 2017 he and his family decided it was time for him to work and live in the UK.

The Alternative Board | Matthew CawthorneAfter 35 years of working for others, Matthew wanted an alternative to employed roles on returning to the UK. It was an Iraqi friend’s interest in franchising which led Matthew to attend The British & International Franchise Exhibition in March 2018.

"I went to the exhibition on behalf of my friend, to gather information about franchising and to explore the different brands for him. It was at the event that I realised a franchise would be the ideal path for me to set up a business and generate an income – and to do it quickly.”

Having met The Alternative Board (TAB) at the event and continued discussions with them afterwards, Matthew attended a discovery day at their head office in Harrogate. His experience confirmed to him that it was the right business for him.

“From the very first conversation at the event, all the way through, I found the approach of TAB to be transparent and genuine. I was very impressed with the team and their passion for helping the businesses they serve to thrive.”

After completing a thorough two-part training course, Matthew launched his franchise on 1 July 2018, becoming TAB’s local facilitator for the Three Rivers area, including Watford, Amersham and Gerrards Cross.

“The support I have received from TAB, and continue to benefit from, is second to none. At my own pace, but with their advice when I need it, I am building a business that will serve me for years to come. On a personal level, I get immense satisfaction from bringing valuable learning moments to as many people as possible. It’s, honestly, marvellous – I feel reborn!”

Find out how you can start you own The Alternative Board franchise by clicking below

Voluntary Redundancy Called for a ChangeVoluntary Redundancy Called for a Change

Paul Winterbottom has been a franchise owner with The Alternative Board since April 2014.

Career Change with The Alternative BoardCareer Change with The Alternative Board

Julian Smith became The Alternative Board’s franchise owner in the Derby region in March 2010.

What Our Franchisees Say

My training totally prepared me for starting my TAB business – and it was great fun!Dougie Brown


I’d hankered after my own business for years. The TAB opportunity gives me real independence, the chance to collaborate with great people and I’m in control of my own destiny.Dave McCartney


I genuinely don’t think I’d have had the success I have and built my TAB business to where it is without the support of all my TAB colleagues.Julian Smith


Why Choose Us

Make a positive difference to the lives and businesses of SME owners

Six-figure revenue from just 10 working days/month

A community of 50+ high calibre business professionals who genuinely care about each other’s success

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