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Pass the Keys Franchise Case Study
Amy Duff has held the Pass the Keys franchise in the city of Portsmouth since February 2021.
Franchise Information
  • BFA Membership StatusProvisional
  • UK Years Established6 years
  • Current UK Coverage30%
  • Franchisee Support Staff6
  • Personal Investment Req.£12,000
  • Total Startup Cost£18,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Interview with a Pass the Keys Franchise Partner - Amy Duff

Amy has held the Pass the Keys franchise in the city of Portsmouth since February 2021 and has watched her business grow from strength to strength despite the unprecedented challenges of 2021. Amy now manages properties across the city and is looking forward to expanding her portfolio in the coming year.

Pass the Keys Franchise - Amy DuffCan you tell us a bit about yourself and what you were doing prior to buying a franchise business?

I was working for a company that ran franchised restaurants so was familiar with the franchise model and the reality of it. I was running a large part of the business and was acting like the franchisee so thought it was time to actually become one myself.

Can you also tell us about the franchise you have bought?

Pass the Keys is a short let management agency franchise that offers a fully managed service for homeowners who wish to advertise their property on websites such as Airbnb, but don’t want any of the hassle that accompanies short letting.

Why did you go down the franchise route? What made you choose your industry? And why did you choose your franchise?

I have seen first-hand the success of the Pass the Keys franchise model and I wanted to run a business with a higher chance of success with a tried and tested formula. Property had always been my side hustle and have hosted on Airbnb before, so this combination was perfect for me.

How did you raise the finance?

I already had the cash available from the sale of previous properties. A Pass the Keys Franchise has a relatively low initial investment cost which also made it very attractive.

What training and support did you receive initially and ongoing?

There was a short intensive virtual training week to get you started and access to a comprehensive Learning Management System which is available online 24/7. Following this, you have a monthly meeting with your Partner Manager who is your ‘go to’ for any issues and ongoing support as well as a supportive and welcoming community of franchise owners who are keen to support you.

How would you describe your day-to-day role as a franchisee?

It’s an extremely varied role, as you are running every aspect of the business there is nothing that you won't get involved in. Sales and marketing are key aspects of the business and this can involve anything from chasing up leads to general canvassing. Then there is the operational aspect which involves visiting live properties, onboarding new properties and managing the unit to ensure your cleaning teams have everything they need to make the whole operation run smoothly.

Has becoming a franchisee changed your life, if so how?

I now work entirely for myself which is a new and liberating experience. Nothing motivates you quite like it and I now feel like I am working towards building my own future which gives me a sense of satisfaction I never had before.

How do you achieve a work-life balance?

In all honesty 9 to 5 no longer exists as anyone in the hospitality industry well knows, so there are some tasks that must be done at the weekend or in the evening. But overall the flexibility it gives me during the week is invaluable as I have a young son I get to spend a lot of time with.

In your opinion, what makes a successful franchisee?  

Someone who fully understands the business they are building and is willing to go that extra mile to make sure it is a success.

What are your plans for the future?

I am passionate about property and can’t imagine that going away so I expect to always be heavily involved in the business. But I do plan to have an office with several staff to manage more of the day to day tasks in the future.

Find out more about the Pass the Keys Franchise opportunity by clicking below

Pass the Keys® South Pembrokeshire expands into Swansea!Pass the Keys® South Pembrokeshire expands into Swansea!

Pass the Keys officially announce Mark Pennino as the new business owner of Pass the Keys® Swansea!

Q&A with Hannah, franchisee in SwanseaQ&A with Hannah, franchisee in Swansea

Expanding into Wales’ second largest city, Pass the Keys interviewed their Swansea partner Hannah to find out more about why she joined the franchise programme.

Franchisee Oliver Williams opened up his Pass the Keys Franchise in DevonFranchisee Oliver Williams opened up his Pass the Keys Franchise in Devon

Pass The Keys has arrived in Devon’s capital city and is providing a stress-free solution for local property owners in this fast-growing market.

Q&A with East Berkshire franchisee, JoeQ&A with East Berkshire franchisee, Joe

Joe was Pass the Keys’ very first franchisee, joining the team back in April 2019.

What Our Franchisees Say

I now I work entirely for myself which is a new and liberating experience. Nothing motivates you quite like it and I now feel like I am working towards building my own future which gives me a sense of satisfaction I never had before .Jean Ramsay (Bournemouth & Poole)

There is full training and support throughout your journey. What I love however is that there is still plenty of room for you as an individual to show your entrepreneurial spirit. I enjoy the fact I wear many hats on a daily basis. I will work on marketing strategies, sales processes, operations, managing relationships and all the financial responsibilities of being a business owner each day. Amy Duff (Portsmouth)

The fact that you actually see the results of your hard work. The results are tangible and there is definitely a sense of achievement as you add properties to your portfolio and things become more streamlined, and of course profitable. The byproduct of this is an ever-increasing knowledge of the market and potential in your area.

Why Choose Us

Franchise partners break even within the first 12 months of business

Pass the Keys® have seen a significant increase in the number of new property signups - an average increase of 70% per partner! -

Be part of a national brand and immediately benefit from their multi-million pound marketing campaign to attract short-let property owners

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