After steering Otterton Mill to a host of accolades over eight years alongside her husband Simon, Caroline took over the Betterclean Services Taunton and Exeter franchise in late 2016.
“It might seem an unusual move from hospitality and retail to cleaning,” she said. “However, my whole career has been spent in the service industry, previously with airlines, government and education. What drives me is the delivery of excellent service, whatever the sector. And that is at the heart of the Betterclean business model.”
Those shared values have quickly reaped rewards. Caroline explains: “Having spent the early months on cementing relationships with existing clients and staff, as well as learning the operational aspects of the business, I am now targeting business growth."
Caroline took on her franchise after meeting Betterclean’s managing director, Dan van Kuyk. She says Dan’s vision for the company, the partnership across the franchisees, and his straightforward, ethical approach to business were compelling.
“I’m excited to be working with Dan in the early stages of the network and contributing to its growth,” she said. “I hope to act as a benchmark for future franchisees who join us.”
Dan commented: “I am really pleased to have welcomed Caroline to the Betterclean family. I strongly felt that her previous business experience combined with her wonderful personality would be a winning formula, and that’s already being amply demonstrated in her flying start.
"She joins a growing network of like-minded individuals who all possess the same passion and drive to deliver a first-class cleaning service to businesses all across the UK. It’s a very exciting time for all of us here at Betterclean.”
Before becoming a Betterclean franchisee Simona Krivickaite was commuting into London for work which she found extremely time consuming.
Franchisee Liam Godwin started his Betterclean Services Business in August 2020
The support and mentorship I’ve received from the Betterclean team have been invaluable, in terms of filling gaps in my knowledge, but also giving me the confidence to grow my business to a highly profitable £400+k turnover in 4 years.Caroline Spiller, Director of Betterclean Services Exeter & Taunton
The support I have received from Head Office has been invaluable, in terms of advice on operational delivery, HR matters and business development, all of which have facilitated steady business growth. I would say that the Betterclean model provides a strong operational framework on which franchisees can build their business in line with their own strengths, interests and personal goals.Caroline Spiller, Director of Betterclean Services Exeter & Taunton
Over the past 2 years, I have doubled the revenue and far exceeded the growth and income targets I had set myself. Betterclean provides franchisees with robust operating systems and procedures, that have allowed me to focus my energies on building a staff team that I am proud of, on developing strong client relationships, and on delivering a service that differentiates from other cleaning services.Caroline Spiller, Director of Betterclean Services Exeter & Taunton
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