Razzamataz Theatre Schools Franchise

Meet Hayley Limpkin the Principal of Razzamataz Medway and Maidstone

18th November 2013

Hayley Limpkin has been the Principal of Razzamataz Medway since September 2010 and Razzamataz Maidstone since September 2011.

Hayley Limpkin, age 29, lives in Chatham, Kent. Hayley has been the Principal of Razzamataz Medway since September 2010 and Razzamataz Maidstone since September 2011.

Razzamataz Theatre Schools - Hayley LimpkinQ. How did you hear about Razzamataz?

I found Razzamataz through a franchise website and after research I remembered them from Dragons’ Den.

Q. What’s your background?

I was a professional dancer traveling around the world on cruise ships as well as performing at Disney. After an injury I started studying at an open university while on a cruise ship. I then went of to study for a Masters in Business, which led to securing a position with a global blue chip marketing company. It was a fantastic role working with the likes of Virgin Atlantic and Sky but incredibly long hours with lots of traveling.

Q. Have you always wanted to be an entrepreneur?

I’ve always had a dream of running my own theatre school. I initially thought about doing it on my own but if I’m completely honest, I knew I would financially need to be at break even point straight away and with a trusted model like a Razzamataz franchise I thought I had a better chance of doing just that. I also really loved what Razzamataz stands for and what it can offer students.

Q. How did you finance your business?


Q. What are the best things about being a Razzamataz Principal?

Being part of something that is really great with all the great opportunities that are on offer. We are offering students once in a lifetime experiences such as taking them to the West End to perform. There is also a fantastic network of other Razzamataz Principals that are so friendly and helpful and we can draw from one another’s expertise. For example, one of the Principals is really experienced in putting on big productions whereas I can offer help in terms of marketing

Q. What are the most difficult aspects of running your own business?

The work home life balance can be difficult to get right. It can be all consuming so I have had to be really strict and set myself boundaries because I’m so passionate about my schools. Although I love it, I have to remind myself that it is a business and I have to make sure I get the cash flow right to pay my staff and myself!

Q. What advice can you offer other people going into business?

Focus on the things that matter most and don’t get bogged down by small things. Be aware of the competition but don’t loose the momentum of your own business by wasting two much time on what other people are doing. Don’t be frightened to be ambitious and go for what you want and make sure you shout about the success that you’ve achieved.

Q. What’s a typical day like?

I’m in my home office by 9am to listen to voicemails and answer emails and to book potential students into taster sessions. I quite often have meetings with local press and advertising as well as meetings with my teachers. I have a brilliant team but I make sure that communication is key and at least once a week I speak with my team. I also have staff meetings and one to ones where we discuss how to Win, Learn and Change, which is basically a review of where we are and how we can improve. I try to take Mondays off and dedicate a half a day each week to plan what’s next for both of the schools in terms of what opportunities are on offer and what we would like to achieve.

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Razzamataz Theatre Schools Franchise Case Studies

Former Student Turns Entrepreneur
25th September 2017
Lauren Kirkbride joined Razzamataz Theatre Schools as a student and now runs her own franchise.

Razzamataz Franchise Expands With New Recruits
11th September 2017
The new Principals at Razzamataz are all set for their September openings after completing a week long extensive training session.

Razzamataz Theatre Schools Franchise Provides Longevity
7th July 2017
Michael French launched Razzamataz Barnet in April 2012 and has recently renewed his franchise agreement for a further five years.

Career Change Leads Debbi Ledwith To Become Razzamataz Theatre School Owner
2nd May 2017
Debbi Ledwith, Principal of Razzamataz Newbury, launched her school to allow her to spend more time with her three children.

Age is no barrier to Razzamataz franchise business growth
11th November 2016
Proving that age is really just a number, Pam Dixon, has run her Razzamataz Theatre Schools franchise since 2008.

A flexible Razzamataz franchise option leads to loyalty
3rd October 2016
Michael French, the Principal of Razzamataz Barnet, has just resigned his franchise agreement for a further five years.

Franchising is a long-term career option for Charlotte Young
26th September 2016
Charlotte Young, the Principal of Razzamataz West Cumbria first became a franchisee in October 2006.

New Razzamataz Theatre Schools in London and the North East set to open
25th July 2016
The Razzamataz Theatre Schools network continues to grow with the launch of two new London schools as well as a school in the North East.

Razzamataz Theatre Schools Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
5 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

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TWO franchises for the price of ONE!

What Our Franchisees Say

The support and training we get means that we can get help on any aspect of our business. It has also been a fantastic and rewarding way of working, allowing me to continue to be there for the family while running my own business,

Lisa Roberts, Razzamataz Rickmansworth

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