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Raring2go! Marketing Franchise Case Study
Swapping her sales job with Autotrader for editing her own Raring2go! magazine has been a great success for Birmingham-based Penny Beddows.
Raring2go! Marketing Franchise Case Study
Franchise Information
  • BFA Membership Status-
  • UK Years Established15 years
  • Current UK Coverage40%
  • Franchisee Support Staff8
  • Personal Investment Req.£4,000 approx
  • Total Startup Cost£12,995 approx
  • Home-based business locationYes
  • Territory-based business locationYes
  • Business to business servicesYes
  • Part of a collaborative networkYes
Next Steps

Trading Jobs Has Been a Raring Success!

Swapping her sales job with Autotrader for editing her own Raring2go! magazine has been a great success for Birmingham-based Penny Beddows.

Penny Beddows, from Sutton Coldfield, was a sales rep for Autotrader and struggling to balance her work life with her family life. Then she got the news everyone dreads - she was being made redundant. However, her bad news quickly turned into the best thing that could have happened as she took ownership of the Sutton Coldfield franchise of Raring2go!.

Raring2go! - Penny BeddowsRaring2go! is a high quality quarterly A5 magazine which provides parents and carers of primary school children with a definitive hyper local guide of what to do and where to go. Each edition is packed full of family friendly editorial, event listings, celebrity features as well as highly relevant advertising. This advertising is aimed at informing parents of the wide range of activities available to them both on their own doorstep and much further afield.

Penny took over her Raring2go! franchise in the spring of 2013 and has not looked back since. She is now much happier in both her work and family life and really enjoying providing her local community with a great service.

Penny explains:

"When I was made redundant it was obviously bad news, but I already had an idea that I wanted to become a Raring2go! editor as I used to work with Trish, the Raring2go! operations manager, before she moved jobs. She had told me there was no magazine in the Sutton Coldfield area and was pushing me to give it a go.

It really appealed to me as I have always worked in sales so I knew I could make that side of the job work, and also it would allow me to have much more flexibility so I can spend more time with my two children, for example I can now work from home in the school holidays.

So far it could not have gone much better, profit levels are great and I am getting new customers coming on board all the time. I have advertisers who have been with me since I started and quite a few on annual deals. Also there are new businesses launching in the local area all the time that are keen for exposure, so the sales side of things is going great. It’s also nice thinking you are giving the local family community a service they can really benefit from, everyone I speak to is so positive and responsive about it, I know if I wasn’t editing the magazine I would be using it to see what is going on for my kids.

The training and on-going support has been excellent, I am lucky as I already knew Trish who did all my training and I actually share an office with her now so the on-going support could not be better for me. I would definitely recommend a Raring2go! franchise to anyone who is considering it, it’s the best decision I have ever made. It gives you so much flexibility to work around your family life, and is also very rewarding both financially and personally, so I really can’t recommend it enough."

Raring2go! now has 52 editions across the UK operated by 46 franchisees and is always looking for ambitious individuals to join them. Raring2go!’s comprehensive franchise package includes:

  • First six months of Management Service Fee (MSF)
  • First magazine (10,000 copies of a 32-page magazine)
  • An exclusive territory
  • A comprehensive operating manual which is always up to date
  • A bespoke Magazine Management System and Client Relationship Management system
  • Design skills and social media training
  • A bespoke computer system pre-loaded with Raring2go! Software
  • Quality stationery pack and branded merchandise
  • Localised web page
  • E-mail accounts

Raring2go! Is an associate member of the British Franchise Association as well as the Encouraging Women into Franchising group.

For further information about the Raring2go! Magazine franchise just click below

Kiri St George - WorthingKiri St George - Worthing

"I have achieved so much in my confidence, building friendships, getting out into networking groups..."

Jayne Deakin - Bury & BoltonJayne Deakin - Bury & Bolton

"I desperately wanted to find a more child friendly career, where I could still work hard but where I was in charge..."

Victoria Whithy - Aberdeen City & ShireVictoria Whithy - Aberdeen City & Shire

"I'm proud to be part of the Raring2go! national family and love what I do."

Meet Claire Healey from Raring2Go! St Albans and HarpendenMeet Claire Healey from Raring2Go! St Albans and Harpenden

Claire Healey in St Albans and Harpenden has been a Raring2Go! editor since 2009.

Meet Angela who is the editor of Raring2go! in Chorley & LeylandMeet Angela who is the editor of Raring2go! in Chorley & Leyland

Angela is the Raring2go! editor in Chorley & Leyland and lets us know how she’s getting on.

Introducing Helen Murray from Raring2go!Introducing Helen Murray from Raring2go!

Helen Murray, originally from New Zealand, is the archetypal example of a Raring2go! business owner.

Introducing Sue Berry from Raring2go! in Barnsley and WakefieldIntroducing Sue Berry from Raring2go! in Barnsley and Wakefield

Sue Berry talks about being an editor for Raring2go! in Barnsley and Wakefield.

Vicky Norman is Writing her Own Success Story with Raring2go!Vicky Norman is Writing her Own Success Story with Raring2go!

Vicky Norman runs her Raring2go! business in Sunderland and can now balance her working and family life.

Chris Cummings Becomes a Media Star with Raring2go!Chris Cummings Becomes a Media Star with Raring2go!

Chris Cummings started his Raring2go! franchise 18 months ago and now looks after the Brighton, Brentwood and Billericay territories.

What Our Franchisees Say

I have never felt the value of being in a team more than in these last few months. Although I am my own boss, the support of our franchisor during lockdown, has been second to none. That support has seen regular and honest communication; training; practical advice; forward planning; and pulling together all editors to share ideas on how best to support customers and motivate each other.Sally Walters, Editor Raring2go! – Kidderminster & Stourbridge


I have achieved so much in my confidence, building friendships, getting out into networking groups. If you’re thinking of working for yourself, to have a great job opportunity that is flexible around your family and lets you still do everything you need to do for your family then Raring2go! is for you.Kiri St George Editor Raring2go! - Worthing


I’m proud to be part of the Raring2go! national family and love what I do. Every day brings something new and we not only help local families have fun and make the most of the local area but we help local businesses reach those families, helping our local areas thrive. What’s not to love about that? #Raring2go!Victoria Withy Editor Raring2go! - Aberdeen City & Shire


Why Choose Us

Part of an established, trusted and respected national brand

An enviable life / work balance

No childcare costs, no stressful commute, up to 13 weeks holiday per year

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