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Raring2go! Marketing Franchise Case Study
Helen Murray, originally from New Zealand, is the archetypal example of a Raring2go! business owner. Helen runs her Raring2go! business in Salisbury and Bournemouth.
Franchise Information
  • BFA Membership Status-
  • UK Years Established15 years
  • Current UK Coverage40%
  • Franchisee Support Staff8
  • Personal Investment Req.£4,000 approx
  • Total Startup Cost£12,995 approx
  • Home-based business locationYes
  • Territory-based business locationYes
  • Business to business servicesYes
  • Part of a collaborative networkYes
Next Steps

Introducing Helen Murray from Raring2go!

Helen Murray, a 45-year old former primary school teacher originally from New Zealand, is the archetypal example of a Raring2go! franchisee. With her two children growing up, Helen really wanted to work as well as 'just being a mum'.

Helen Murray - Raring2go!Helen has a son and a daughter, who has a lot of ill health so her family have very special requirements. Helen felt employers would hardly be banging at her door to take her on as she could potentially be often absent when her daughter needed her.

Helen had what she describes as her ‘Eureka moment’ one day while at the hairdressers. She read an article in a magazine about a mother who published a Raring2go! magazine.

Helen remembers:
"I thought ‘I can do this’ and it sounded like it could be the right opportunity."

Before making such an important decision though she spent several months researching and questioning the franchisor, and realised it did tick all her boxes – a flexible, fulfilling business opportunity although one which needed commitment, hard work and dedication.

Helen says:
"One of the great things about running a Raring2go! magazine is that I can do it from anywhere. My laptop comes everywhere with me – I take it on holiday and even into hospital – and I can put in the hours as it suits me, but it’s really rewarding, very creative and it means I get the social side that I don’t get as a stay at home mum. I actually get to talk to adults on a daily basis!"

Describing running the business as "incredibly hard work", Helen says she gets a buzz each time she sends off a magazine to the printers and can’t wait until she gets it back to see how great it looks in print.

Helen adds:
"It’s certainly a five day a week job, especially when there’s a deadline looming, but normally I’m at my desk by 9.30am and leave at 2.30pm for the school pick-up. I love the challenge and daily workout my brain gets in the process of pulling a whole magazine together. No two days are the same. It depends where in the life-cycle of the magazine I’m at and can involve anything from writing sales letters or emails, phoning prospects or advertisers, chasing artwork, designing the magazine or even driving around delivering. It’s quite difficult to switch off as when you work from home, it’s tempting to just check emails as you pass the computer, and it’s amazing how many I get outside of normal working hours. I do a fair bit of business at weekends, before the kids go off to school and late at night. Most of this is with other working mums also trying to fi t in work around their families.

My husband and I have been together 25 years and work well as a team. He’s great with the kids and gives me lots of space to work on the magazine. My advice to others looking at franchising as an option is to do lots of research fi rst. Check out the competition and see if there’s a place in the local market for you. Talk to other editors, ask lots of questions and be honest with yourself about whether or not you’re really happy selling advertising space, which is probably one of the things people feel less confident about".

Helen clearly has a flair because she has already been successful as a Raring2go! editor and has expanded her territory into the neighbouring area. She now runs her original patch of Salisbury where she cut her teeth together with the bigger Bournemouth territory and is relishing the fresh challenges that the new area has brought.

Raring2go! franchisees benefit from full training and support right from the start and are supplied with a computer, IT training and magazine templates as well as the guidance and friendship of fellow editors and neighbouring franchisees. The Head Office team continue supporting franchisees with friendly, experienced guidance and care and are always at the end of a phone and often out in the field too.

If you want to find out more about Raring2go! for yourself then don't delay and click below

Kiri St George - WorthingKiri St George - Worthing

"I have achieved so much in my confidence, building friendships, getting out into networking groups..."

Jayne Deakin - Bury & BoltonJayne Deakin - Bury & Bolton

"I desperately wanted to find a more child friendly career, where I could still work hard but where I was in charge..."

Victoria Whithy - Aberdeen City & ShireVictoria Whithy - Aberdeen City & Shire

"I'm proud to be part of the Raring2go! national family and love what I do."

Meet Claire Healey from Raring2Go! St Albans and HarpendenMeet Claire Healey from Raring2Go! St Albans and Harpenden

Claire Healey in St Albans and Harpenden has been a Raring2Go! editor since 2009.

Meet Angela who is the editor of Raring2go! in Chorley & LeylandMeet Angela who is the editor of Raring2go! in Chorley & Leyland

Angela is the Raring2go! editor in Chorley & Leyland and lets us know how she’s getting on.

Introducing Sue Berry from Raring2go! in Barnsley and WakefieldIntroducing Sue Berry from Raring2go! in Barnsley and Wakefield

Sue Berry talks about being an editor for Raring2go! in Barnsley and Wakefield.

Vicky Norman is Writing her Own Success Story with Raring2go!Vicky Norman is Writing her Own Success Story with Raring2go!

Vicky Norman runs her Raring2go! business in Sunderland and can now balance her working and family life.

Chris Cummings Becomes a Media Star with Raring2go!Chris Cummings Becomes a Media Star with Raring2go!

Chris Cummings started his Raring2go! franchise 18 months ago and now looks after the Brighton, Brentwood and Billericay territories.

Trading Jobs Has Been a Raring Success!Trading Jobs Has Been a Raring Success!

Swapping her sales job with Autotrader for editing her own Raring2go! magazine has been a great success for Birmingham-based Penny Beddows.

What Our Franchisees Say

I have achieved so much in my confidence, building friendships, getting out into networking groups. If you’re thinking of working for yourself, to have a great job opportunity that is flexible around your family and lets you still do everything you need to do for your family then Raring2go! is for you.Kiri St George Editor Raring2go! - Worthing

I have never felt the value of being in a team more than in these last few months. Although I am my own boss, the support of our franchisor during lockdown, has been second to none. That support has seen regular and honest communication; training; practical advice; forward planning; and pulling together all editors to share ideas on how best to support customers and motivate each other.Sally Walters, Editor Raring2go! – Kidderminster & Stourbridge

I’m proud to be part of the Raring2go! national family and love what I do. Every day brings something new and we not only help local families have fun and make the most of the local area but we help local businesses reach those families, helping our local areas thrive. What’s not to love about that? #Raring2go!Victoria Withy Editor Raring2go! - Aberdeen City & Shire

Why Choose Us

Part of an established, trusted and respected national brand

No childcare costs, no stressful commute, up to 13 weeks holiday per year

A supportive franchisor who works in partnership with the franchise network

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