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OSCAR Pet Foods Case Study
OSCAR Pet Foods Carlisle proved that transferring skills from a previous career can result in fresh leads – and new customers can always be found wherever pets are having fun!
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage60%
  • Franchisee Support Staff16
  • Personal Investment Req.£8,995
  • Total Startup Cost£20,000 approx
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

OSCAR Pet Foods Carlisle

As the UK’s leading pet industry franchise OSCAR Pet Foods provides a complete pet care service delivering pet food, toys, treats and pet supplies with FREE expert advice in nutrition, behaviour and veterinary matters.  

Taking on one of the company’s greenfield sites in 2020 was a strategically smart move for Stuart Edgar. After a thirty-year career in sales, he quickly recognized the significance of the pet industry being classed as an essential business during the pandemic and OSCAR Pet Foods was an obvious choice.

OSCAR Pet Foods Franchise | Pet Food Home Delivery Business

Stuart explains “Choosing an OSCAR franchise was easy because I was struck by the company’s honesty. From my very first enquiry I received nothing but truthful and sincere support from its amazing head office team. I immediately knew it was a brand I could get behind and feel comfortable with.”

When some of the franchise’s more traditional routes to market such as leaflet drops, town stalls and country shows fell away during lockdown, Stuart needed to generate new leads. Revisiting skills from his previous career he turned his hand to what he did best – networking. 

In doing so, he was lucky enough to be introduced to someone who ran her own dog agility and Kennel Club registered shows.  

Stuart recalls “OSCAR Pet Foods Carlisle was always going to be focused on customer convenience and satisfaction and supporting dog agility turned out to be a great fit: plenty of tasty treats to keep dogs happy and focused during their challenges and plenty of opportunity for owners to reward them for great performances. Treat and toy stocks are regularly decimated so agility events have been a huge bonus for us – not to mention marketing opportunities to sponsor competition prizes!”

With networking and social media engagement accounting for 20% and 30% of sales respectively, Stuart successfully boosted productivity.

Stuart recommends “Networking isn’t for everybody, but my advice is to cast your net wide and don’t’ be put off – after all, everyone attending a networking event has experienced attending one for the first time at some point. Difficult situations happen in all walks of life. The skills you need when taking on a new business simply require you to react with innovation and positivity.”

Franchising is most rewarding when quality brands, products and services meet local community needs. Franchising in the pet industry is no exception, and OSCAR Pet Foods Carlisle proved that transferring skills from a previous career can result in fresh leads – and new customers can always be found wherever pets are having fun!

Reflecting on his franchising choice Stuart says “I love being my own boss because any ‘stress’ is mine. I also love the ability to work with some fantastic customers and their pets – who wouldn’t?  We were looking to rebalance and have a better quality of life. OSCAR Pet Foods has definitely given us that!”

If you would like to find out more about business opportunities with OSCAR Pet Foods just click below

OSCAR Pet Foods County DownOSCAR Pet Foods County Down

Michael & Lesley Cairnduff, of OSCAR Pet Foods Co Down, celebrate their 5th anniversary.

Mark & Tracy Round From OSCAR Pet Foods StourbridgeMark & Tracy Round From OSCAR Pet Foods Stourbridge

Mark & Tracy found OSCAR Pet Foods and started thinking about franchising opportunities and all of the positives that franchising could bring to their lives.

OSCAR Pet Foods Calder ValleyOSCAR Pet Foods Calder Valley

Andrew Mitchell brought many logistical and organisational skills to his OSCAR franchise in Calder Valley.

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Nigel and Berni Woodall celebrate their fifth OSCAR anniversary.

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If ever an OSCAR Pet Food franchise fell into the right hands it had to be those of Steve and Jill Tubbs!

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Being self-employed with OSCAR Pet Foods and working from home gives you the flexibility of running your own business around family requirements, and your lifestyle around your business.

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Rachel Knight found the perfect answer when she discovered OSCAR as a business opportunity.

All change for an OSCAR businessAll change for an OSCAR business

Sarah Stephens decided that a complete career change was needed and an OSCAR franchise provided the ideal opportunity to make a new start.

Introducing Nigel and Bernie Woodhall from Oscar Pet Foods CheshireIntroducing Nigel and Bernie Woodhall from Oscar Pet Foods Cheshire

Nigel and Bernie Woodhall talk about their decision to join Oscar Pet Foods.

Shaun and Dawn Brigden - Time Flies When You Are Having FunShaun and Dawn Brigden - Time Flies When You Are Having Fun

One year into their OSCAR business, Shaun and Dawn Brigden, from Burgess Hill, take a moment to reflect on the decision that changed their life.

OSCAR Franchise - A Family BusinessOSCAR Franchise - A Family Business

OSCAR is not always an unknown name to its potential franchisees because some of them are already customers whose pets are benefiting from the goodness of healthy food.

For a Better Quality of LifeFor a Better Quality of Life

Pippa Crow was already an OSCAR customer and very aware of what she was taking on when she approached OSCAR to purchase her franchise.

Martyn takes advantage of the growing pet industry with OSCAR Pet FoodsMartyn takes advantage of the growing pet industry with OSCAR Pet Foods

Martyn Berry took 18 months to decide that he wanted to more into franchising, but the decision of OSCAR Pet Foods was an easy one.

Long Term Amibition turn into success with OSCAR Pet Foods FranchiseLong Term Amibition turn into success with OSCAR Pet Foods Franchise

Claire Taylor, OSCAR franchisee from South Manchester researched the market thoroughly before taking up her OSCAR Franchise.


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