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OSCAR Pet Foods Franchise Case Study
Rachel Knight found the perfect answer when she discovered OSCAR as a business opportunity. Rachel's recommendation to anyone looking at a new business is to take your time and tick all the boxes to ensure it's right for you and your family.
OSCAR Pet Foods Franchise Case Study
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established30 years
  • Current UK Coverage60%
  • Franchisee Support Staff16
  • Personal Investment Req.£8,995
  • Total Startup Cost£20,000 approx
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Along Came OSCAR for Rachel Knight

With all the right attributes to run her own business, Rachel Knight found the perfect answer when she discovered OSCAR as a business opportunity.

OSCAR - Rachel Knight"My initial internet search was for animal-related employment when I came across OSCAR as a self-employment opportunity. Realising I'd been feeding OSCAR food – which came via direct home delivery – to my dogs for at least 8 years.

After spending 25 years in the bank as a commercial financial advisor to farming clients, I took voluntary redundancy. I went on to join a farm insurer as an 'on farm insurance agent' offering advice on the many aspects of insurance. After three stressful years of working unsociable hours and travelling around the country for little reward, I made my decision to move on.

As one door closes another opens and my research introduced me to franchising – a halfway house to running your own business with the benefits of working alongside a large organisation. Complete with systems, products and support in place, the flexibility and freedom to run a business as you wish could not be better.  Thinking about my future, I was able to forgo my previous professional career because I'd reached a stage in my life where I was financially and personally comfortable.

Discovering that OSCAR was not represented in my local area took me to the next stage and with knowledge of the product as an existing customer, I was very impressed by the franchise team. With their professionalism and my existing range of skills, from sales to relationship management, I could see everything falling into place.

Speaking to other franchisees gave me a positive introduction to the finer details of the business, and spending a day out in the field enabled me to assess the business carefully. Everything was well presented – not rushed, selective and with attention to every detail in relation to different experiences.

As with any new business I needed time to establish a presence and with help from OSCAR I gained lots of initial new introductions. It's been almost a year now, I've met all my expectations and I am really pleased with my progress. I've worked to the OSCAR recommended system and by using my sales experience I've made good progress. I found my niche by attending shows and fairs, with help from my husband, and by building strong customer relationships, referrals have been forthcoming. I've given my customers the benefit of a convenient service and, combined with quality products, this has resulted in a loyal customer base.

To have a business where I'm given opportunities of further education is incredible and I'm now at stage 2 of gaining a recognised qualification in pet nutrition and behaviour. Back-up support and additional training could not be more accessible and regional meetings, open surgery discussions with the management team and other franchisees brings the network together while keeping everyone focused.

I'm far less stressed and I have time for myself, my husband and my two dogs, Ted and Hannie, while enjoying new friendships with my customers. OSCAR felt right for me and my recommendation to anyone looking at a new business is to take your time and tick all the boxes to ensure it's right for you and your family."

If Rachel's story has interested you then find out more about opportunities with OSCAR Pet Foods franchise by clicking below

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