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Trophy Pet Foods
Trophy Pet Foods franchise is the original pet food delivery franchise. Since its conception, Trophy Pet Foods has been the market leader in its field and now has a large team of successful franchisees.
Resale Information
  • Year Established2014
  • Turnover£23,000
  • Price£16,995
  • Date Listed5th October 2021
  • LocationElton
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established31 years
  • Current UK Coverage50%
  • Franchisee Support Staff8
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Trophy Pet Foods franchise for sale in Chester and the Wirral


5th October 2021

Working from home, in an essential industry and providing contactless home delivery to local pet owners. This could be the perfect opportunity to take back control of your home-work balance.

Providing British-made, healthy, and nutritious pet food, with the backing of an industry-leading franchisor and your L3 qualification as an independent UK pet health and nutrition practitioner will create a pathway for you to leverage towards goals and objectives of your choosing.

Trophy Pet Foods Wirral, established in 2014 is a Chester-based franchise of the Trophy Pet Foods brand. Benefiting from an established and loyal customer base and generating a turnover in the region of £23,000 p/a. This is achieved from one person working an average of 15 - 20 hours per week: leaving plenty of opportunity for tangible and profitable growth.

The acquisition of an established franchise provides the opportunity for someone to tap into a large, well respected, tried and tested and supportive organisation with a strong brand and high ethical values. Additionally, the franchisor is well known for providing market-leading support from its Northamptonshire headquarters.



  • Van (a 2014 Citroen dispatch) complete with 2014 livery.
  • Starting stock*.
  • Exclusive territory as listed above.
  • New and renewable 5-year licensing agreement with Trophy Pet Foods.
  • Established customer base.
  • Pet weighing scales and trade scales.
  • New 2020/21 branded uniforms.
  • Microchipping kit (scanners and needle gun). Additional training required.
  • 4 days in-house training at Trophy’s head office in Northamptonshire.
  • Comprehensive and tailored in-field training within the franchise area by the current owner.
  • One month of advice and support from current owner before handover to the head office team for ongoing support.
  • Promotional literature.
  • Comprehensive operating manual.
  • Access to the franchise development team.
  • Lifelong support from the team at Trophy Pet Foods head office.
  • A proven, profitable, workable system supporting a quality brand with numerous differentiators within a growing market.

*Stock - The business requires a minimum of two weeks’ worth of stock (with a current value of c£1,000) at any point and this will be included in the sale to facilitate a smooth transition. Additional stock can be purchased at cost.


  • The current owner will provide a comprehensive handover for 2 weeks.
  •  The current owner will offer free advice for a further month as required.
  • Initial and ongoing training and support is provided by the franchisor for the duration of the agreement


Initial training consists of a four-day workshop run at the Northamptonshire head office, or via Zoom if restrictions apply, and is conducted in a single week.

This is followed by 2 weeks in-field training conducted in the franchise area with the current franchise owner.

This is followed by a one-day workshop provided approximately three months after the initial training at HQ.

Additional training can be provided as necessary and will include:

  • Independent Level-3 Nutritional Qualification (attained through a distance learning course).
  • Regional workshops to network with your fellow Trophy franchisees.
  • Franchisees have access to their own personal trainer who carries out all support, development, and growth plans.
  • Ongoing support from the brand is crucial, and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local and national digital advertising, help with growing the customer base, regional meetings, a franchisee council, motivational support, and the appointment of a personal trainer.
  • Seasonal newsletters for customers, brand building programmes, the Trophy website and social media are also part of the package alongside an Annual Conference, a customer referral scheme and show/event support.
  • Internet discussion forum enabling you to network online.
  • Centralised e-commerce which directs customer enquiries direct to the business.
  • Personalised SEO optimised website to showcase your local business.
  • Brand-sponsored business photo shoot.
  • Professionally managed Facebook location (business) page.
  • Google My Business location listing.
  • Google and Facebook marketplace product listings and search ads.


An independent, professional, qualification is available to Trophy franchisees which is an independently certified Level-3 and CPD recognised course in pet nutrition and UK pet food legislation programme. This independently assessed professional qualification will allow franchisees to offer professional advice to their customers.

This will add value to the new owners’ services, ensuring customers receive the best nutritional advice and this can contribute to customer retention.


The possibility of expansion really depends on the amount of time you can put into the business. Some Trophy franchisees have small shop retail outlets or, with a partner, run dog sitting / training / boarding services.

Trophy Pet Foods Wirral currently has an established customer base, with regular canvassing / shows / recommendations with plenty of opportunity to grow.


The pet food industry is lucrative and growing. There is obvious competition in the form of shops or online, but the appeal for many pet owners is the free home delivery offered with Trophy and access to their own nutritional adviser (the franchisee) who can help with appropriate feeding at all stages of their pet's life.

Find out more about the Trophy Pet Foods Franchise Re-Sale by clicking below now! 


Enquire About This Resale

Other Resale Opportunities

Trophy Pet Foods Franchise for sale in the West Midlands listed on 22nd February 2021
What Our Franchisees Say

Delighted with my first year, we ended year one ahead of target.Pamela Conroy

Job satisfaction is key and we have found it with Trophy.L Weir

The best thing I have every done – should have done it years ago!John Thurley

Why Choose Us

British Pet Foods, supporting British agriculture and farmers

Low cost entry, big rewards, great job satisfaction

Individual support and back up, with Trophy you are not a number

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