Franchise Information
- BFA Membership Status
- UK Years Established14 years
- Current UK Coverage80%
- Franchisee Support Staff15
- Total Startup Cost£10,000
- Home-based business locationYes
- Business to business servicesYes
- Franchisee operates individuallyYes
Next Steps
Health Insurance Franchise
WPA provide health insurance to individuals and to a wide range of companies across the UK. Embodying ethical values in healthcare, WPA work with passion and imagination to create affordable health insurance products designed to meet the needs of our member
With a well-established network of Healthcare Partners across the UK, WPA know how to support the people who buy into their business. Operating within a proven model reduces the level of risk while giving you the flexibility to build a long-term, sustainable business.
What does a Healthcare Partner do?
Healthcare Partners work to grow a portfolio of customers by selling and advising on WPA health insurance products. To do there are a range of means including networking, introducers, referrals and cold calling. Partners can only actively market WPA within their allocated territory, however they are permitted to gain referrals and introductions from connections outside of their area.
How much can you earn?
In your first year it is reasonable to expect earnings of £50,000.
Partners receive initial commission (example 60%*) when a new sale is completed and a customer joins WPA. Partners then receive renewal commission (example 10%**) at the customer’s annual renewal.
Partners are expected to actively contact their customers at renewal ensuring that the policy still meets their needs. Healthcare Partners can also qualify for a Quarterly Incentive Bonus based on total premium increase of their portfolio.
Guaranteed Fee Scheme
Those buying a vacant territory (no existing client base), will qualify for the ‘Guaranteed Fee Scheme’ which assists financially in the difficult first two years of the insurance business. WPA will pay you £22,000 in year 1 (12 equal monthly instalments) and a lesser amount of £11,000 in year 2 (12 equal monthly instalments) when your pipeline of business has started to grow and you begin to receive renewal commission.
The Investment:
As part of the WPA Group, a not-for-profit organisation, WPA don’t seek to make a profit from the sale of a Healthcare Practice. This approach is reflected in the low investment fee to become a Healthcare Partner:
One-off Investment £10,000 (inclusive of VAT).
A returnable Fidelity Bond £2,500 Your commitment to treating customers fairly. There are no monthly management service fees to pay and no cost to renew your Practice.
A unique Launch Package is included within your investment fee, aimed at giving you and your healthcare insurance business the best possible start. This package highlights the commitment to Partner achievement and supporting you on the road to success
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Local Mentor for two years
One of the Senior Healthcare Partners will become your mentor for two years.
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£3,000 Marketing Budget
Aimed at helping you raise your profile within your territory. Typically, Partners see the greatest return on investment from hosting networking events, purchasing targeted data, attending exhibitions and undertaking marketing campaigns.
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Financial Support Package
If you take on a new Healthcare Practice with no existing client base, you will be eligible for the Guaranteed Fee Scheme.
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Ongoing Training and Support
Comprehensive initial and ongoing training is provided, including quarterly regional workshops, conferences, end of year refresher workshops, and a New Partner Support Academy.
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Innovative technology
WPA widely recognised as leaders of technological innovation within their industry. You will benefit from access to sophisticated systems and cutting-edge solutions, including a bespoke CRM platform.
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CII membership
As a business committed to professionalism, you will need to study for the CII Certificate in Insurance. WPA will pay for your examination, study texts and ongoing membership to the CII. -
Ongoing marketing support
In addition to the £3,000 marketing fund, in your first two years WPA also offer: -
Regional marketing
Input in how and where your business is promoted.
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National Affinity relationships
With high profile UK brands to help build your business.
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Promotional literature
Including personalised flyers, e-shots and posters. Exhibition support Including advice, financial support, promotional material, merchandise and equipment
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Exhibition support
This includes advice, financial support, promotional material, merchandise and equipment.
* 60% of policy premium minus IPT based on a new customer joining our Complete Health plan
** 10% of policy premium minus IPT based on a renewing Complete Health customer
Find out how you can become a Healthcare Partner and run your own Health Insurance Franchise.
Click below now!
What Our Franchisees Say
The Healthcare Practice is unique… I’ve never worked with a company that look after you so well. Joining them was the best decision I have made in my life, hand on heart.
Attending the open day at Head Office was extremely useful and helped reassure me that I was perusing a good opportunity. It allowed me to learn more about WPA, meet a number of staff and experience the culture and transparency of the organisation. It certainly played a crucial role in my decision making process about becoming a Healthcare Partner.
My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it’s been the best decision that I’ve made.
Why Choose Us
A not for profit organisation that really cares about customers
Award winning customer service
Build a solid and sustainable long-term business