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The Creation Station Case Study
Emma McCalla-John invested her twenty years of expertise in teaching music into her dream of being her own boss with The Creation Station.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established10 years
  • Current UK Coverage50%
  • Franchisee Support Staff16
  • Personal Investment Req.£4,000
  • Total Startup Cost£7,999
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Emma McCalla-John Dreamed Of Being Her Own Boss

Emma McCalla-John invested her twenty years of expertise in teaching music, into her dream of being her own boss, running her own creative business and supporting children to learn and develop through fun creative art and crafts activities. 

We asked Emma to share her story as to why she decided to move on from teaching, what she was looking for, why she decided to run her own award-winning Creation Station Franchise. providing classes, clubs, parties and events in and around  Harborne and Bartley Green and how she feels now.

The Creation Station | Emma McCalla-JohnRead Emma's story below:

What area of teaching did you work in?

I trained as a Music teacher but quite early in my career, I started to work with special needs children. Throughout my twenty-year career, I have worked with children and young adults with lots of differing abilities, those on the autistic spectrum, those with physical disabilities and other complex needs.

I love working with children, especially on creative projects and expressive arts.

As time wore on I wasn’t able to have as much say in what I was teaching and it all seemed about passing exams, meeting the grade and trying to teach all children the same thing and in the same way. We don’t all learn the same way though!

Why did you decide to look change career?

With an almost grown up family, it seemed the ideal time to take a calculated risk and challenge myself to achieve what I could of only of dreamt of a few years previous – to run my own creative business. It was a now or never moment.

What other options did you look at?

Over a few years I have been looking at franchises but not really seriously, I think I always liked the idea but nothing really jumped out, until I came across The Creation Station.

What attracted you to The Creation Station?             

I looked at the list of franchises that were going to be at the NEC franchise exhibition and thought, ‘That looks interesting!’. Prior to the exhibition (only about a week), I did as much research as possible on The Creation Station; I downloaded the franchise information pack from the website, read about it, watched Youtube clips and got a list of questions prepared ready for when I went to the franchise exhibition.

I think I knew before I got there that this was going to the right fit for me. But seeing the bright and colourful stand and the lovely ladies from the network just re-enforced my gut feeling that I had to be part of this success and value driven company

I just knew!

It wasn’t a rash decision, I’m quite risk averse really but it really did tick all the boxes.

Why did you decide to invest in a franchised business?

I could of only have dreamt of running my own business, but I mean where do you start?!

Investing in my own Creation Station franchise means investing into a whole network of support, that’s really important to me. I know that I can always ask for help, advice, and support at any time from our Creative Hub Head Office or from other franchisees.

How did you finance your business?

I decided to get a loan. It was quite straightforward. Because The Creation Station is established this means the bank rate this as a much lower risk bank loan than if I had to start on my own.

What were the barriers you had to overcome before you made the decision to invest?

My nerves, but my family were supportive, I was worried about the change of career and I knew it would be difficult especially at first but I was determined. So in the summer of 2017 I completed my training and started running my business pretty much straight away.

What did you think about the training and what do you think of the support systems   

We had the best time at training, I have met lifelong friends, I laughed more than I’d laughed in years and oh yeah, we learnt loads. The support is invaluable and someone can always help you. I like the way head office just phones for a chat sometimes too.

Describe your highlights so far       

Going into schools for Create Clubs and workshops knowing that I’m doing something I love and giving 100% because I’m happy.

How does this compare to teaching?            

It’s the same but different. I like the organisation of planning and preparing classes and events, but with Creation Station, all the session planning is already done for you – yay! I love seeing the children being creative and building relationships with them.

I don’t miss the commute to work or the endless hours marking or doing paperwork!.

How do you feel about the future?

Really positive, I’ve had a steady first year where I’ve learnt a lot. I feel confident and whilst not everything has gone to plan I think it’s good to have challenges because it motivates me to try even harder to be the very best I can.

I smile every day.

The parents are fab, they love the sessions, the babies and toddlers are so cute too.

I love being my own boss, being able to have time to sing in a choir and play saxophone in a band without worrying about getting everything done.

Sometimes I even go out on a school night!

Are there any personal goals you have achieved?

I’ve achieved some important personal goals. I have a flexible work-life balance; that doesn’t mean less work, it means work that you want to do when you want to do it. To be honest, sometimes I work harder and longer… but it’s my choice, the work is valuable and I reap the benefits – and that’s great.

What experiences have you had that you are proud of

I’m proud of taking the risk, taking a chance and doing something that to be honest not everyone has the guts to do.

What tips would you share with other teachers who are feeling like you did? 

Think carefully about why you chose to teach.

Does your career meet your expectations?

Are you doing everything you always wanted to do?

Are you and your family happy?

If the answer is yes, then congratulations you’re doing a great job.

If the answer is no…what are you going to do about it?

If you would like to follow in Emma's footsteps and begin your own creative journey click below to find out more about how The Creation Station franchise could work for you. 

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Abby Newall runs award-winning, fun, creative art and craft classes, after-school clubs, parties and events for all ages in Chichester and Arundel.

Fantastic Creative Fun in Fareham HampshireFantastic Creative Fun in Fareham Hampshire

Louise was looking for a new challenge and the freedom that flexibility could bring to her working life.

Meet Sarah - Creation Station Franchisee of the Month!Meet Sarah - Creation Station Franchisee of the Month!

Sarah is inspiring the children and adults of Bury North with classes, parties, events, and more!

Jann Thorpe is Inspiring Minds in Macclesfield, CheshireJann Thorpe is Inspiring Minds in Macclesfield, Cheshire

Jann Thorpe runs award-winning, fun, creative art and craft classes, after-school clubs, parties and events for all ages in the Macclesfield area.

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Vanessa Whitehouse is making a difference with award winning Creation Station workshops.

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Kate Knubley is running award-winning Creation Station art and craft classes in Wimborne, Verwood and Broadstone.

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Emma Winterbourne now runs her own award-winning Creation Station franchise in Thame & West Aylesbury.

Creative Children's Classes and Crafting in Coventry West with Vicky!Creative Children's Classes and Crafting in Coventry West with Vicky!

Vicky Whitwell is running award-winning, fun, creative art and craft classes, after-school clubs, parties and events in the Coventry West area.

Sarah Cressall is the Founder and Managing Director of The Creation StationSarah Cressall is the Founder and Managing Director of The Creation Station

Sarah Cressall talks about the opportunities that The Creation Station has to offer.

The Creation Station are pleased to introduce Shobhana SankarThe Creation Station are pleased to introduce Shobhana Sankar

Shobhana Sankar inspires imaginations with The Creation Station in Surrey.

The Creation Station are pleased to introduce Tracy HullThe Creation Station are pleased to introduce Tracy Hull

Tracy Hull who runs her Creation Station business in Basingstoke says "I live being a role model to my children.....".

Introducing Kirsty Hickson the owner of The Creation Station in DriffieldIntroducing Kirsty Hickson the owner of The Creation Station in Driffield

Kirsty Hickson says that running her own successful Creation Station business has been the making of her.

The Creation Station welcomes Lois NaylorThe Creation Station welcomes Lois Naylor

Lois Naylor runs The Creation Station Wakefield.

Case Study of Erika Doerksen, The Creation StationCase Study of Erika Doerksen, The Creation Station

I wanted to have the freedom of choosing my work hours to fit around family life. I knew I wanted to work with children and be my own boss.

Jackie built a business and had time with her pre-school children with The Creation StationJackie built a business and had time with her pre-school children with The Creation Station

Jackie wanted to ensure she had time with her pre-school children but wanted to steadily build a rewarding business that could grow further when they started school.

Lucy achieves her dream of working with families in her area with The Creation Station FranchiseLucy achieves her dream of working with families in her area with The Creation Station Franchise

Lucy wanted to give something back to her community and found the values of The Creation Station could help her achieve a fulfilling and rewarding business opportunity.

What Our Franchisees Say

I invested in my Creation Station franchise just over a year ago and haven't looked back since!Sara La Roux


Who wouldn't love the flexibility of this business! I have been running my franchise for just over four years now and I can honestly say it has ticked all of the boxes I had set down from the beginning with making sure the work/life balance fit in around my family.Penny Gilbert


I have been running my Creation Station franchise since March 2013 and I can honestly say they have been the most fun filled happy months in employment I have ever had.Kirsty Hickson


Why Choose Us

You can run your own flexible business and help inspire children's imaginations with the UK’s leading art & crafts activity company, Us!

Perfectly designed for a Mum who wants a family friendly financially rewarding future.

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