Meet John Wright, the local it'seeze website consultant for Horsham. John uses his extensive background in sales and marketing to sell, market, and consult on the range of professionally designed it’seeze website packages as part of the Spoton.net franchise.
What’s it really like to join a successful website franchise and hit the ground running? A year after partnering with Spoton.net, John Wright reflects on his experience so far.
Having previously worked in the building and construction industry, John decided it was time to take his career in a new direction. He now uses his extensive background in sales and marketing to sell, market, and consult on the range of professionally designed it’seeze website packages as part of the Spoton.net franchise – here’s why:
I wanted to run my own business, but I didn’t have a trade or profession that provided me with an obvious choice for which type of business to set up.
I was also aware that having a proven business model and established brand to work with as part of a franchise opportunity would provide me with a much higher chance of success than starting a business from scratch.
There were many reasons! The three that made the Spoton.net franchise really stand out to me though were:
I was already very interested in joining Spoton.net before attending the Discovery Day at Head Office, but naturally I had a lot of questions, and also wanted to know more about how I could make a success of running a website franchise.
During the Discovery Day, I was able to meet all of the Spoton.net team, which meant that I could build a true picture of the product, the franchise process, the company culture, and more.
At no point was I sold to or put under pressure to make a decision. Quite the opposite in fact, as I was told that the team would not take a decision until I had gone away and thought about it – this also gave them time to decide if I was the right fit for the franchise myself.
The Discovery Day was a brilliant experience overall, as it provided me with every piece of information that I needed, and I left more certain than ever that I wanted to partner with Spoton.net.
It’s a really varied role, but what I really love is working with such a wide variety of businesses, some of which I never even realised existed!
I also enjoy seeing the delight from clients when their website is created, and the relief they express at how much easier the process is than they expected.
There’s a lot to do when you first start your digital marketing franchise, and it can seem overwhelming!
Fortunately, Spoton.net provided me with a ‘Best Practice Guide’, which contained lots of information and advice from other franchisees to help me prioritise everything that needed doing. I was also able to work with Spoton.net’s Business Development Manager, who guided me through the process of operating my new business.
Now a year into running my Spoton.net franchise, I have become very particular about how I spend my time, planning well ahead and also outsourcing tasks to people within my network where possible.
Although you’re following a proven business model, you’re still starting a new business, and it will take a little time for you to establish yourself and identify what works best for you when selling web design and digital marketing services to local businesses.
You’re given everything you need to run a successful internet marketing company when you join Spoton.net, but you shouldn’t put added pressure on yourself by expecting too much from day one. Give it time, put in the effort, and follow the advice of the Spoton.net team and other franchisees, and eventually you’ll reap the rewards of all your hard work!
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It was a big risk to move from operating as a Managing Director of a successful company to working for myself. The team at Head Office have provided me with abundant support and this has assured me that moving into the franchise world was the right choice. What's more, my sales are increasing rapidly year on year.Graham Nicklin, Wolverhampton