Lead a high-performing local team managing beautiful homes, and generate recurring income from other people’s properties… then build a property portfolio of your own.
If you’ve got the drive to lead and ambition to scale, Pass the Keys® can give you the keys to their proven business model, with the guidance and support to build the No1 short-let property lettings business in your area.
Pass the Keys'® leading multi-territory operation manages over £6 million in annual bookings, generating £200K+ in net profit, run by a 10-person team.
You don’t need to buy property to profit from it. Instead, monetise other peoples’ homes, earning from every aspect of every booking at every property, backed by a powerful platform that does the heavy lifting behind the scenes.
Imagine 50+ short-let properties under your team’s management. Trusted by homeowners. Loved by guests. Powered by world-class tech and a brand with some of the highest Airbnb ratings in the world.
Pass the Keys® are the UK’s largest and most respected property lettings management franchise. With more than 60 territories, they are proven – and still growing.
You’ll help homeowners earn passively. You’ll create local jobs. You’ll deliver stand-out guest experiences. And you’ll do it all with the opportunity to build an asset while enjoying a six-figure income that’s powered by performance… not hours.
The short-let industry is evolving. Regulation is tightening. Owners want trusted professionals, not DIY hosts. Pass the Keys is leading this shift: combining tech, brand strength and operational excellence to take over the mid- and high-end market.
Property management fees (~18% + VAT of rental booking value)
Cleaning markup, onboarding fees, upsells (e.g. window cleaning, energy certificates, maintenance services)
A small team can manage up to 50 properties
At 100+ properties with your own management team, you will be creating a valuable asset delivering a serious six-figure income per territory – with plenty of room to grow via expansion to more locations.
Pass the Keys® invested heavily in AI tools that streamline daily tasks – so you and your team can focus on growth, quality, and human relationships with your clients.
This is where the real advantage lies. While independent operators and smaller firms struggle to manage complexity, you’ll offer a seamless, 5-star experience powered by intelligence and efficiency.
"We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.” – Vicky & Andy, Franchisees |
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Successful franchisees include former executives, entrepreneurs, and partnerships. Franchisees don’t shy away from hard work – but they expect it to lead somewhere big.
"I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.” Hanna, Franchise Success Manager |
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You’ll have a proven roadmap designed to help you grow quickly and build something that lasts.
Your focus: signing up homeowners, overseeing operations, and building your initial team. Your target: 15–30 high-quality properties under management. Your support: their tech, training, marketing materials and a dedicated Franchise Success Manager.
You’ve laid your foundations – now it’s time to accelerate. With systems and people in place, you’re scaling to 50+ properties. They will help you refine margins, hire a city manager, and optimise performance.
Now you’re working on your business, leading your team of employees locally and offshore. You’ll focus on exploring new revenue streams or additional territories. You’ve built a true property business asset, with time freedom to match.
The total initial investment to start your new property business is typically £30,000–£40,000 (including working capital) depending on your territory.
With the right mindset, reinvestment strategy and support from the team, you could be on a trajectory to achieve six-figure returns in under three years…
…and then aim to join the million-pound club, and ultimately overtake our largest operation, which generates more than £200K profit annually. The race is on!
Please note: figures offer no guarantee; actual returns depend on your effort, scale, and approach. This is a high-growth opportunity – but you have to drive it.