10th August 2020
Pre-school dance company babyballet has taken all its UK classes online with immediate effect, enabling around 25,000 children across the country to continue enjoying dance classes even if they and their families are in self-isolation.
babyballet®, headquartered in Halifax, West Yorkshire, has 83 franchises across the UK. As a result of the coronavirus outbreak, as from 18th March the majority of the company's classes will be taught via a private and secure online platform.
Founder and CEO, Claire O'Connor, said: "It's a worrying time as the UK deals with the outbreak of the coronavirus but we are remaining positive. As more and more families self-isolate and limit the amount of social contact that they have, our primary focus is to ensure children and families can still enjoy babyballet®, even if they can't physically come to classes.
"Our babyballet® pupils are aged from six months to six years-old and most have no idea about the coronavirus and the effect it's having in the world around them. It's our responsibility to keep thebabyballet® world as normal as possible for them. We will be delivering our online classes with as much passion and energy as ever, it's just that instead of being in a dance studio, we'll be on a screen in children's living rooms!"
Claire added: "There are going to be a lot of families trying to keep their children entertained over the coming weeks. We hope that by providing babyballet online children can still enjoy the fun and laughter of classes and continue to keep active.
As a company, we have had to adapt quickly to ensure business continuity and have worked closely with our entire network who have all been fantastically supportive over the past 48 hours to help take babyballet® online.
The response we've had from parents and carers has also been really positive; they're pleased that the children can keep attending classes and that, in addition, they can continue to support our franchisees, who are all small businesses."
10th August 2020
babyballet® celebrates 15th birthday by signing up the first ‘master licensee’ to further grow the brand in New Zealand.
The training to join the babyballet franchise family was fantastic. During the initial training course, every aspect of running a business was covered – from office and admin management through to running the dance classes themselves. From day one I felt like part of the babyballet team and nothing was too much trouble – no matter how many questions or queries I had!Miss Jessie babyballet® Franchisee, Dartford, Bexley and Bromley
It’s my 8th year as a babyballet franchisee and I still absolutely love it! The magic of teaching preschoolers their first steps combined with the flexibility of being my own boss, all the while knowing that I have the backing and support of such a fantastic brand, is just the best feeling ever.Miss Leanne babyballet® Franchisee, Livingston and Falkirk
It is a whole year since I started my babyballet franchise and it has been the fastest year of my life! I’ve absolutely loved it and can’t wait to see what each year brings. This was easily the best decision I’ve ever made. Thank you so much to the head office team for welcoming me to the family with open arms, and to Claire for being such a fab big boss and inspiration.Miss Suzy babyballet® Franchisee, Worsley and Walkden