Premier Franchise

It's Official – The Brand New Premier Is Finally Here!

9th November 2017

Premier has officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests.
It's Official – The Brand New Premier Is Finally Here!

On Friday 3rd November at Emirates Stadium in London, Premier officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests. Their new mission: to Educate and Activate the World.

Premier CEO David Batch kicked off the event with a presentation introducing the company's new brand and direction. In addition to gaining a new logo and a more modern feel, they've shortened their name down to just Premier – it's easily recognisable, and encompasses all of the products in the Premier family. These changes will help usher Premier into the future, as the organisation continues to expand across the UK and internationally into the United States, India and China.

Another exciting announcement on the agenda was the addition of Olympic Gold Medallist Duncan Goodhew MBE to the Premier team. A legend in the UK sport world and beyond for his achievements in swimming and promoting physical activity, Duncan has served for many years as a Premier Sport Ambassador and Premier Education Group Director. Now, he'll officially join us as Chairman.

The event was capped with an auction for Premier Foundation, their charity in which they provide physical activity opportunities for disadvantaged young people. On the auction block were Club Wembley FA Cup Final tickets, a signed tennis ball by Andy Murray and other coveted sport memorabilia, overall raising an incredible £1,612 that'll help support the vital work they do and the children that need it.

In the audience helping to celebrate these new strides were Premier staff, franchisees and external stakeholders, including Sport England, ukactive, British Gymnastics and England Handball. Everyone was invited to take part in an Emirates Stadium tour, where they got to see up close where Arsenal take to the field.

With a new brand and hit event under their belt, it's clear Premier's future is brighter than ever. They're on their way to Educating and Activating the World, inspiring kids to get physically and setting them up for a healthy lifestyle – and there's still time to join them.

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Premier Franchise News

Olympic Gold Medallist Duncan Goodhew MBE to Become Premier Chairman
16th November 2017
Premier are thrilled to announce that Olympic Gold Medallist swimmer Duncan Goodhew MBE will now officially join the organisation as...

Premier Win the Franchise Marketing Award for Best PR Campaign
25th October 2017
Premier were awarded the Franchise Marketing Award for Best PR Campaign for their efforts with The Golden Mile and data surrounding UK...

Sally Gunnell OBE supports Premier's health and wellbeing programme
1st August 2017
Sally Gunnell OBE visited Pakefield Primary School to help support Premier’s health and wellbeing programme.

Premier Partners With British Fencing
5th July 2017
Premier Sport and British Fencing are delighted to announce an exciting new partnership.

Dame Kelly Holmes backs Premier’s Golden Mile Campaign!
24th May 2017
In May 2017 Dame Kelly Holmes represented the Premier Education Group for the launch of their new Golden Mile campaign.

Olympian launches Premier Sport’s brand new health & fitness programme
31st January 2017
Sally Gunnell OBE has officially launched Premier Transition, the latest brand offering brought to market by Premier Sport.

Premier Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
18 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£7,500 approx
Total Startup Cost
£14,950 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

First company of its kind to receive the QiSS kite mark for quality

What Our Franchisees Say

I would definitely recommend Premier and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.

Gareth Simpson, franchisee in Cambridge and Newmarket

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