In May 2017 Dame Kelly Holmes represented the Premier Education Group for the launch of their new Golden Mile campaign. The Golden Mile is a national initiative aimed at getting children doing regular physical activity, to tackle the alarming rise in childhood obesity.
In May 2017, Dame Kelly Holmes represented the UK’s Number 1 sports and physical activity provider and franchisor Premier Education Group, for the launch of their new Golden Mile campaign. Dame Kelly spoke on Sky Sunrise, BBC and The Chris Evans Breakfast Show, to name a few, supporting the campaign that is targeting primary school children to be more active and healthy.
The Golden Mile is a national initiative aimed at getting children doing regular physical activity, to tackle the alarming rise in childhood obesity. Children collectively walk, jog or run around a set course and schools are given the resources to track and monitor pupil progress.
The campaign that Dame Kelly Holmes was supporting across the national media outlets was developed on the back of some alarming parent research:
The #GoForGoldChallenge sees schools compete against one another over a 4-week period to win prizes, ranging from Olympic Athlete visits to their school to free sports days and health and well-being sessions for both pupils and teachers/parents to enjoy. The campaign encourages schools to proactively increase the level of activity their pupils are undertaking while at school, whether it’s during a P.E. lesson or at an extra-curricular club.
Golden Mile had 1,254 schools registered on the Golden Mile programme. Since Dame Kelly Holmes launched the new campaign in May, an additional 43 new schools have joined. Not only does this improve the health and well-being of nearly 10,000 children, it provides a new potential new revenue stream for the franchisees.
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Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received. Our projected turnover this year is between £700 - £750k over our three franchises. This has grown steadily over the last few years and is something we are very committed to achieving this year.Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent Ė employing two managers and 40 + coaches
26th February 2016
Paul Wood started with Premier Sport in 2014