Dream Doors Franchise

Dream Doors Launches New and Improved Consumer Website

18th July 2017

Dream Doors has released its brand-new website to further improve its customers’ experience.
Dream Doors Launches New and Improved Consumer Website

The UK’s largest kitchen door replacement retailer, Dream Doors, has just released its brand-new website, boasting additional features and an improved UI (user interface), all designed to further improve its customers’ experience.

The new website took the most effective aspects of its previous incarnation, such as the state-of-the-art kitchen designer and the informative and light-hearted weekly blog, while introducing many new and user-friendly features.

One such development is the interactive gallery, where site visitors can now view Dream Doors’ range of replacement kitchen and bedroom doors in situ. What’s more, they can pick any style from the company’s modern, traditional and classic range and see what it would look like in a range of different colours.

Another new feature of the site is a library of company videos so that browsers can see what a typical kitchen makeover looks like, and how it can be completed in just a couple of days. The Dream Doors TV page also features franchisee videos, information on the company’s involvement in ITV’s 60-Minute Makeover programme as well as the more recent ITV3 advertising campaign.

Dream Doors’ franchisees themselves have also gained a new and improved showroom page, adding personal touches from each branch. The franchisees are introduced via a bio and photographs, alongside an outline of the area they cover and the services they provide. This page gives all the information a customer needs, from a map showing the showroom location to a dedicated call back form that allows them to quickly contact their local branch.

User-testing and consumer feedback on the old site suggested that it was content-heavy and complex, something that has now been addressed and rectified. The new layout improves the aesthetics across all platforms – mobile and PC – with a simple, clean design that is easy to navigate by the key target audience (which, for Dream Doors, is largely retirees and over-60s). News and offers are shown on a slider and the main features of the website are easily found: from a showroom locator to a brochure download button, all are quickly accessible from the home page.

Says Dream Doors marketing executive, Mark Kennard, who co-ordinated the design and build phase of the new website:
"Our old site was doing well and stats were good. However, like many of our customer’s kitchens, we needed a makeover to improve the look and feel. We’re extremely happy with the new site, it’s taken all the good bits of the old site and improved it immensely. We now show all our door styles and the colours associated with them. The whole site is cleaner, slick and most importantly easier to navigate, being very mobile friendly. Initial stats have been very encouraging and we’re constantly looking forward to improving and developing the site."

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Dream Doors Franchise News

Dream Doors Grows Network with Grand Opening of Nottingham Showroom
13th February 2018
Dream Doors has just opened a brand new showroom in the West Nottingham area.

Dream Doors Appoints New Managing Director
10th January 2018
Dream Doors has named Philip Carr as its new Managing Director.

Gerald Ratner Makes Guest Appearance at Dream Doors Conference
19th December 2017
Gerald Ratner made a guest appearance at the Dream Doors 2017 Conference.

Unprecedented Event as Dream Doors Opens 10 Showrooms!
24th November 2017
Dream Doors announces an unprecedented 10 showroom openings within the first quarter of 2018.

Double Trophy win for Dream Doors at the Home and Living Awards
1st November 2017
Dream Doors continues its record-breaking year with even more award wins. The kitchen makeover franchise has just secured its first...

Dream Doors Franchisee Hits £1 Million Mark by End of Third Quarter!
27th October 2017
Clive and Angela, owners of Dream Doors Poole, have yet again reached the coveted £1m turnover milestone.

Dream Doors Announces Best Online Marketing Campaign Award
20th October 2017
Kitchen industry leader, Dream Doors, announces Best Online Marketing Campaign award win.

Dream Doors Introduces Brand New Marketing Strategy
6th October 2017
Dream Doors’ new national advertising campaign starts in the press in October.

Dream Doors Franchise

Further Information

Franchise Information

BFA Membership Status
Full
UK Years Established
18 years
Current UK Coverage
63%
Franchisee Support Staff
18
Personal Investment Req.
£14,975
Total Startup Cost
£29,950
Territory-based business location Territory-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

What Our Franchisees Say

The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path

Helen Mahon

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