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Caremark Case Study
Graham & Karen Precious are joint owners and directors of Caremark East Riding.
Graham & Karen Precious bought their Caremark franchise in Spring 2009 and have not looked back. Over the years, they have collected several prestigious awards from Caremark.
Franchise Information
  • BFA Membership StatusAward Winner
  • UK Years Established8 years
  • Current UK Coverage60%
  • Franchisee Support Staff26
  • Personal Investment Req.£30,000 approx
  • Total Startup Cost£29,750 approx
  • Office-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Introducing Graham & Karen Precious, joint owners and directors of Caremark East Riding

Graham & Karen Precious bought their Caremark franchise in Spring 2009 and have not looked back. They now own a substantial and successful business in the East Riding of Yorkshire.

Caremark - Graham & Karen PreciousOver the years, they have collected several prestigious awards from Caremark, not least being crowned Caremark Franchisee of the Year in 2013.

Here Graham & Karen give us an insight into the on-going success of their business and why they chose Caremark:

Why did you decide to become a Caremark franchisee?

"A trusted ex-Rainbow franchisee and friend introduced us to Caremark. They recommended the franchise and were seeing real success with their business. We wanted to move into a business that meant we were doing something we felt was worthwhile. Also, a franchise offers you a proven system to follow which is very reassuring. As a franchisee you have access to systems and support which is invaluable especially when you are trying to get your business off the ground, plus having the opportunity to speak with other franchisees and draw from their experiences really helped."

How have you found the support provided to you by the Caremark Support Team?

"It was very important for us that the support was there throughout our journey with Caremark. We have owned a successful franchise in the past for many years therefore we are very much aware that owning a franchise is a collaboration , a partnership, and I can say without hesitation that Caremark have provided that fully from the beginning."

What would you say were the main components of your success?

"I would say hard work and dedication. I would say that it is no coincidence in life that a strong work ethic leads to success; also having a real passion to deliver a service that is over and above the competition."

How do you intend to pursue excellence in your own business?

"By working closely with our Regional Support Manager, having regular reviews of the business model, and by employing the best staff who have the talent to do exactly what you are asking of them."

Do you feel you have been able to satisfy all of the objectives you hoped to achieve when you joined Caremark?

"Yes and more importantly we have now grown beyond our expectations and are looking to the future growth with great optimism."

Do you think it is important to have care experience to operate a Caremark franchise?

"No as with most businesses I don’t think you have to have experience in the chosen field to achieve success I think you have to have the right ethics, i.e. hard work, passion, belief and transferable skills."

What kind of person do you think it takes to operate a Caremark franchise? (i.e. personality traits, attributes etc.)?

"The person needs to be an achiever with a dogged determination and a 'can do' attitude."

Home care is often referred to as a very challenging sector to work in –how have you coped with any challenges?

"We have made this much easier by putting the right team around us and motivating them accordingly - also staying true to the system, as I mentioned before. A franchise is a partnership and we have bought a system which we follow and it works. Once you have put the business together in the right way you can then enjoy running it and reaping the rewards of all that hard work."

What are your future plans for the business?

"Diversification is key to growing one’s business and some of the ways we are doing this are:
Being on a new Framework agreement with the East Riding of Yorkshire Council for Domiciliary Care and also provide a Housing Related Support Service as part of a Framework Agreement for the ERYC. We support people in the community who have drug and alcohol problems as well as those with learning difficulties, helping them to achieve independence to live in their own home and access the community.

Also, by strengthening our private client base, so that we have a good business mix of private and local authority clients and maintaining strong PR activity.

In March 2015 we successfully submitted a tender to the East Riding of Yorkshire Council to undertake all personal care as identified by an Adult Services Assessment, within a new purpose built Council owned Extra Care Scheme and have been successful in becoming the sole provider.

We continue to support and incentivize our workforce with our award schemes and targets. Being able to thank all our staff for their hard work we feel is an important part of our business."

If you would like to find out more about Caremark franchise opportunities just click below

Martin Steyn Runs his Caremark franchise in Tunbridge WellsMartin Steyn Runs his Caremark franchise in Tunbridge Wells

A day in the life of Martin Steyn from Caremark in Tunbridge Wells, Tonbridge & Malling.

Sharan Dhaliwal Moved From The NHS To CaremarkSharan Dhaliwal Moved From The NHS To Caremark

Sharan Dhaliwal spent 25 years working for the NHS before becoming a franchisee for Caremark.

Duncan Smith Runs Caremark KirkleesDuncan Smith Runs Caremark Kirklees

Duncan Smith was new to the social care sector when he started his Caremark franchise in Kirklees.

Introducing Andrew Peace & Mark McKenning From Caremark BarnsleyIntroducing Andrew Peace & Mark McKenning From Caremark Barnsley

Friends and former colleagues Andrew Peace and Mark McKenning launched their first Caremark franchise in Barnsley in 2011.

The rewards of franchising with Sue HillsThe rewards of franchising with Sue Hills

Introducing Sue Hills from Caremark Mid-Sussex which she has been running since 2009.

Abhay Shah, Caremark Hillingdon, looks back on first yearAbhay Shah, Caremark Hillingdon, looks back on first year

Abhay Shah hadn't always planned to have a career in care but he looked into the prospect of starting his own business when daily number crunching became monotonous.

Introducing Richard and Emily Magrath from CaremarkIntroducing Richard and Emily Magrath from Caremark

Husband and wife team Richard and Emily Magrath are the owners of Caremark in North Down, Ards & Belfast.

Introducing Charles Folkes from Caremark in Redcar and ClevelandIntroducing Charles Folkes from Caremark in Redcar and Cleveland

Caremark's Charles Folkes delivers over 3000 hours of care per week to vulnerable individuals in the Redcar and Cleveland area.

What Our Franchisees Say

I researched various sectors before reaching the decision that domiciliary care offered the sustainability and a straightforward business model which allowed for positive cashflow and personal reward.– Charles Folkes, Caremark Redcar & Cleveland

After doing some research, there was really no doubt in our minds, that the only choice we would be happy with would be Caremark, given the emphasis on care and not profit.– Richard Magrath, Caremark North Down, Ards & Belfast

Since I joined, Caremark has done everything they promised they would do. The support has always been there and Kevin Lewis has even come out and given me a morale boost when I've needed it.Amarjit Gill, Caremark Redditch & Bromsgrove

Why Choose Us

A strong ratio of 15:1 between franchisees and Regional Support Managers

CEO and founder of Caremark Kevin Lewis has over 25 years of experience in the UK home care sector

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