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Dream Doors Kitchen Design Franchise Case Study
How people with no prior experience are building half-a-million-pound businesses with Dream Doors. Lesley and Adrian Wallace and Mark and Rachael Holmes tells us about their successful Dream Doors businesses which they started with no prior experience.
Dream Doors Kitchen Design Franchise Case Study
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established20 years
  • Current UK Coverage63%
  • Franchisee Support Staff18
  • Personal Investment Req.£35,000 approx
  • Total Startup Cost£85,000
  • Shop-based business locationYes
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Half-a-Million-Pound Businesses - With No Prior Experience!

How people with no previous experience are building half-a-million-pound businesses from scratch.

When ex-teacher and active charity trustee, Lesley Wallace, opened her Dream Doors showroom in Berkshire, she’d never sold anything for a living before. So, what made Lesley ditch her stable career in education to plough some savings into a retail venture, and in a new industry to boot?

"I wanted a different challenge after spending years working with schools and charities.  And while my job was rewarding in lots of ways, it was also very restrictive.

I believed in this business from the outset, though. A kitchen transformation is such a fantastic idea that anyone who takes pride in their home would be interested in it. And being part of Dream Doors gave us instant credibility with our customers."

That career change paid off for Lesley as she finished her first year's trading with sales of more than half-a-million pounds. She added to that the following year, bringing husband Adrian on board as well, before increasing turnover to more than £700,000-a-year.

Dream Doors - Lesley and Adrian Wallace

"Everything has panned out exactly as we were told it would.  The team at Dream Doors were honest from the start, painting a realistic picture with real figures. I'm really enjoying being a business owner and have absolutely no regrets at all."

Ex-Royal Mail manager, Mark Holmes, shares the same sentiment as Lesley. Joining Dream Doors three years ago, he and his wife Rachael took a step into the unknown, but it was a decision they say they would make again, without hesitation.

"The rewards in this business are tangible, not just financially but emotionally as well.  It feels great providing a high-quality service to such incredible people – local homeowners like ourselves. This is the perfect role for us and we love the fact that the business is truly ours. We have never felt more at home whilst working and would happily do it all over again, no questions asked!"

As the UK’s largest kitchen facelift retailer, Dream Doors has opened more than 75 locally-owned showrooms nationwide. Providing time and money saving kitchen makeovers, the company has transformed more that 62,000 homes to date. Its franchisees come from all walks of life but, importantly, they don’t need any kitchen industry experience.

Find out more about opportunities with the Dream Doors Franchise by clicking below

Dream Doors franchisee follows in friend's footstepsDream Doors franchisee follows in friend's footsteps

Franchisee Neil Fisher followed in the footsteps of a childhood friend to launch his own Dream Doors trading territory.

Dream Doors Showroom Owner Explains Appeal of Business ModelDream Doors Showroom Owner Explains Appeal of Business Model

Simon Herbert took the leap into running his own business two years ago and opened Dream Doors Gloucester.

Trader Relocates from Minsk to Open Dream Doors ShowroomTrader Relocates from Minsk to Open Dream Doors Showroom

Ramin Razaq relocated from Belarus to open a profitable kitchen makeover showroom in the UK with his wife Wida.

Dream Doors Showroom Owners Still Going Strong After More Than A Decade In BusinessDream Doors Showroom Owners Still Going Strong After More Than A Decade In Business

After more than a decade of trading, Dream Doors franchisees Mike and Elaine Hurley are still enjoying their work and making great money.

Ex-Business Development Manager Finds Ideal Career Change with Dream DoorsEx-Business Development Manager Finds Ideal Career Change with Dream Doors

Chris Nowell joined Dream Doors in early 2019 and is now running a kitchen showroom in Telford.

Franchisee Continues to See Profits Rise with Dream DoorsFranchisee Continues to See Profits Rise with Dream Doors

Almost five years after joining Dream Doors, Mark Holmes continues to see his take home profits rise.

Franchisee Focusing On Making Sales to Support Growing FamilyFranchisee Focusing On Making Sales to Support Growing Family

Vishal Amin has found a way to balance spending time with his growing family and earning a great take home salary with Dream Doors.

Ex-engineer Indulges His Love of Interior Decor with Dream Doors FranchiseEx-engineer Indulges His Love of Interior Decor with Dream Doors Franchise

Ex-service engineer Mick Appleton is indulging his love of interior design by opening a kitchen showroom.

Dream Doors Franchisee Pulls Out All Stops To Achieve Fastest Ever Showroom OpeningDream Doors Franchisee Pulls Out All Stops To Achieve Fastest Ever Showroom Opening

It took Wilson Craig just 31 days to formally open his kitchen showroom in his hometown of Prestwick.

How One Bad Customer Service Experience Inspired Dream Doors FranchiseeHow One Bad Customer Service Experience Inspired Dream Doors Franchisee

Colin Lynch was looking for a change of career and knew franchising for the UK’s #1 kitchen makeover company was the way forward.

Family Working Together For Dream DoorsFamily Working Together For Dream Doors

Changing his career direction has given Wilson Craig the chance to work alongside his family.

Family Sells Up Truck Dealership To Open Dream Doors Kitchen ShowroomFamily Sells Up Truck Dealership To Open Dream Doors Kitchen Showroom

Selling up the family business allowed the Bachelor family to start a lucrative Dream Doors kitchen makeover franchise.

Ex-engineer Exceeds Earning Expectations with Dream DoorsEx-engineer Exceeds Earning Expectations with Dream Doors

David Parr was looking for a career change that offered greater earning potential.

Former Marine Swaps Conflict Zones For Kitchen ShowroomFormer Marine Swaps Conflict Zones For Kitchen Showroom

David Ward OBE has swapped conflict zones in Europe and the Middle East for a Dream Doors kitchen showroom in the West Country.

South African Couple Tap into UK's 'Mature' Franchising MarketSouth African Couple Tap into UK's 'Mature' Franchising Market

Gary and Hayley Ashe relocated to Britain to tap into its ‘mature’ franchising market.

Manbir Takhar Reaps Rewards of Finding a Fresh Challenge with Dream DoorsManbir Takhar Reaps Rewards of Finding a Fresh Challenge with Dream Doors

Former sales manager Manbir Takhar was looking for a new work opportunity when he joined Dream Doors in 2015.

Dream Doors Showroom Offers Best Return for Young FranchiseesDream Doors Showroom Offers Best Return for Young Franchisees

Sean and Katie Hebdon have built a successful, family-run business that delivers the lifestyle they had always craved.

Top Notch Customer Service Generates Huge Profits for Husband and WifeTop Notch Customer Service Generates Huge Profits for Husband and Wife

Focusing on top notch customer service has allowed husband and wife, Martin and Alex Smith, to build a highly profitable business.

Lynn Fletcher Finds Working Flexibility With Dream DoorsLynn Fletcher Finds Working Flexibility With Dream Doors

Dream Doors franchisee Lynn Fletcher found the working flexibility she needed by joining the UK’s #1 kitchen makeover company.

Ex-Teacher Runs Dream Doors Showroom in His Favourite Part of the CountryEx-Teacher Runs Dream Doors Showroom in His Favourite Part of the Country

Taking on a Dream Doors franchise allowed ex-teacher Matt Jones to move back to his favourite part of the country.

Family Makes Over One Million Pounds in Annual Sales with Dream Doors ShowroomFamily Makes Over One Million Pounds in Annual Sales with Dream Doors Showroom

The James family has worked together to generate over £1million in annual sales from their Dream Doors showroom in Stoke-on-Trent.

Ex-banker Restores Balance with Dream Doors FranchiseEx-banker Restores Balance with Dream Doors Franchise

Ex-banker Jerry Innesbeer took back control of his working life by taking on a Dream Doors franchise after being made redundant.

Brothers-in-law have surpassed their income targets in their first 18 monthsBrothers-in-law have surpassed their income targets in their first 18 months

Samiul Islam and Abdul Muktadir have surpassed their income targets in their first 18 months of running a Dream Doors franchise.

Husband and Wife Join Dream Doors to Enhance their BusinessHusband and Wife Join Dream Doors to Enhance their Business

Mark and Janet Warr approached Dream Doors to seek the opportunity and method they needed to grow their business.

Richard Marshall Runs Dream Doors Wakefield with Jamie-Louise BrewerRichard Marshall Runs Dream Doors Wakefield with Jamie-Louise Brewer

Dream Doors franchisees Richard Marshall and Jamie-Louise Brewer generated over £94,000 in their first month of trade.

David and Kate Howle Join Dream DoorsDavid and Kate Howle Join Dream Doors

Joining Dream Doors has been a 'whirlwind' for David and Kate Howle of Worcester.

Craig Allen Chose Franchising to Find Freedom, Profit and SecurityCraig Allen Chose Franchising to Find Freedom, Profit and Security

Craig Allen was a disgruntled employee that chose franchising to find freedom, profit and security with Dream Doors.

Dream Doors Franchisees Reap the Rewards of Self-EmploymentDream Doors Franchisees Reap the Rewards of Self-Employment

Mark and Rachael say that they have never felt more at home whilst working as Dream Doors Franchisees.

Ex-O2 Director shares his experiences as a new Dream Doors franchiseeEx-O2 Director shares his experiences as a new Dream Doors franchisee

Lavine decided to open his own Dream Doors franchise and tells us what first attracted him to the proposition.

Design teacher quits profession to take on kitchen makeover franchiseDesign teacher quits profession to take on kitchen makeover franchise

Matt Jones, the new owner of Dream Doors Truro, worked as a design technology teacher for 12 years before taking on a franchise.

What Our Franchisees Say

The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon


Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder


If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones


Why Choose Us

Dream Doors is part of Neighbourly, the world’s largest parent company of home services and property-related franchises

13-week induction programme – covering all aspects of running a successful business

Annual sales from a franchised showroom are now £750,000+.

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