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Turtle Tots
Turtle Tots is a unique child-led swimming programme, which begins during pregnancy, and continues once the baby is born with specialist baby and toddler classes. You don’t need to be a swimming teacher as they will guide you through the process of becoming qualified.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established11 years
  • Current UK Coverage35%
  • Franchisee Support Staff6
  • Personal Investment Req.£5,000 approx
  • Total Startup Cost£20,000 approx
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps
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You don't need to be a swim teacher to run a successful Turtle Tots swim school business!

The private swim school sector is a thriving, multi-million pound market in the UK. Turtle Tots is keen to partner with people who have the ambition to launch and grow a successful and profitable business; providing exceptional swimming lessons and benefiting from the sale of branded swimwear and accessories.

Turtle Tots is a multi award-winning aqua-natal yoga and baby and toddler swimming company operating in the UK and Ireland.
Turtle Tots Franchise | Swim School Business

They were named the Approved Franchise Association's (AFA) Franchisor of the Year for two years running, and are consistently named in Elite Franchise magazine's list of the top 100 UK franchises. Turtle Tots are incredibly proud of what they have achieved since they launched the Turtle Tots Franchise in 2011.

Since launching in one pool in Bristol, Turtle Tots have now grown to a network of more than 50 exceptional franchisees across the UK and Ireland. Their franchisees employ over 200 teachers and teach thousands of customers every week in over 350 pools.

Turtle Tots' aim has always been, and will continue to be, to make a difference to people's lives, both in and out of the water, through the delivery of exceptional swimming classes and playing an active role in their communities.
Turtle Tots Franchise | swim school business

The Turtle Tots Franchise Opportunity:

Running a Turtle Tots swim school business is hard work, but it’s also fun, flexible and rewarding. You will have a real passion for service, a thorough understanding and empathy with your customers, and the desire to make a real difference to people's lives.

You don’t need to be a swimming teacher already as they will guide you through the process of becoming qualified with the Swimming Teachers’ Association. Their franchisees come from all walks of life; from primary school teachers to administrators and even a biochemist.

Initially when you launch your swim school business you will be in the pool teaching your first customers, and also running the day to day administration and marketing. However Turtle Tots do encourage their franchisees to employ teachers and staff as their business grows, so that they can work on their business rather than in it. You certainly won’t be tied to a desk and will enjoy the flexibility of running the business during the hours that suit you.

Turtle Tots Franchise | swim school business

The Investment: 

The initial Turtle Tots Franchise Fee starts at £13,000 plus VAT. Or, for those looking to build and manage a Turtle Tots swim school business from day one, bespoke packages are available.

The fee includes:

  • Exclusive rights to use the trademarked Turtle Tots brand in a post-coded and mapped territory
  • Aquatic Turtle Tots training
  • Business, marketing and sales training
  • "Turtle Tums" training - so that you can teach aqua-natal yoga too
  • Turtle Tots and Turtle Tums teacher tops, t-shirts
  • A starter pack of stationery, leaflets, teacher kit and merchandise
  • A Turtle Tots email address and mini-site on the turtletots.com website
  • Best practice documents and online operations manual
  • The support of a franchisee mentor for the first six months
  • Ongoing support from head office

Turtle Tots has excellent longstanding relationships with leading financial institutions including NatWest and HSBC. They can introduce you to their contacts to help you with any initial funding you may need.

Find out more about the Turtle Tots Franchise and running your own swim school business within your local community.
Click below now!

What Our Franchisees Say

The best thing about buying an established business was that we could see the cashflow forecast, and what our earnings would be, which was a massive help. It's a scary step going from being employed to self-employed, so seeing the cashflow forecast and knowing the number of customers the business had helped hugely.


The Turtle Tots business model is scalable and has given me the opportunity to grow a business significantly in just a few years. I now run a business with 22 employees that covers a territory of nearly 5 million people.


Being a Turtle Tots franchisee gives me the chance to work with children, which I love, but there’s so much more to it than that. I love being my own boss, and having the flexibility to work my business around my family.


Why Choose Us

A unique pregnancy to pre-school swimming programme

Franchisee support chosen local charities

Endorsed by Professor Greg Whyte OBE sports scientist and former Olympian

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