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Turtle Tots
The Turtle Tots Business is an innovative and exciting Children's Swimming School. Licensees can dictate their own hours and reasonably expect to earn at least £25,000+ in their first year. Having a swimming teacher qualification is a bonus, but it’s not a necessity.
Franchise Information
  • BFA Membership Status-
  • UK Years Established6 years
  • Current UK Coverage40%
  • Franchisee Support Staff10
  • Personal Investment Req.£3,000
  • Total Startup Cost£13,000
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Do you have self motivation, enthusiasm and a 'can do' positive attitude?

Turtle Tots are a successful and expanding Children's Swimming School. They have been licensing their programme since 2011 and offer people the opportunity to become licencees and launch a Turtle Tots Business where they live.

You don't have to be a qualified Swim Teacher

Having a swimming teacher qualification is a bonus, but it’s not a necessity as Turtle Tots help you become as qualified as possible through the Swimming Teachers' Association (STA) or the Amateur Swimming Association (ASA).

Turtle Tots Business | Swimming SchoolYou will also receive world-class Turtle Tots training. So don’t let that stop you getting in touch. Its more important that you are friendly, positive and love babies and children. 

Many of Turtle Tots licensees have young children themselves, and they always treat their customers as they would want to be treated themselves – it’s not rocket science, but it leads to lots of happy customers who recommend Turtle Tots to their friends, family and colleagues.

Expect to earn £25,000 + in your first year!

In your first year you can reasonably expect to earn £25,000+ and be spending just 5-7 hours a week in the pool. However with hard work, motivation and their support, it's possible to earn far more and they will discuss your vision for your Turtle Tots Business when you come to meet them.

Of course running your own business has huge benefits too. First and foremost there’s no limit to your success. There’s a famous quote: “The harder you try the luckier you get.” That’s certainly true when you run a Turtle Tots Swimming School.

You will need to spend your first year completely immersed in your business to ensure it’s launched successfully and you’re on the right path from day one.

Turtle Tots Business | Swimming SchoolDictate your own hours

You will have an enormous amount of fun working alongside a team of like-minded and supportive licensees. You can dictate your own hours (many licensees catch up on administration once their children are in bed or at school) and of course, teaching swimming is officially the best job in the world!

The Licence Package:

The initial licence fee starts at £13,000 + VAT. Turtle Tots can even help you with investment: every licensee has been able to obtain a business loan and Turtle Tots help prepare a realistic and professional business plan to achieve this.

Licensees will receive:

  • A territory in which to operate your trademarked Turtle Tots Business exclusively
  • World class Turtle Tots training (which includes the STA's baby & pre school qualification)
  • Aqua-natal yoga training - so that you can teach aqua-natal pregnancy yoga classes too
  • Comprehensive business training covering every aspect of your Turtle Tots Business and use of 'Bubble', their fantastic customer management software
  • All the documentation and templates you will need to run your business
  • A Turtle Tots email address and your own pages on the Turtle Tots website
  • Turtle Tots uniform
  • A starter pack of bespoke Turtle Tots stationery
  • A starter pack of Turtle Tots branded swimwear and accessories for you to sell to your new customers - This starter pack is worth over £2,000 so can really make a difference to your income in the opening months and means you’ll see a significant return on your investment almost immediately
  • An online private forum for licensees to share best practice and ask advice
  • As much advice and support as you need from people who have done it themselves.

Turtle Tots Business | Swimming School

Turtle Tots licensees are very special people!

Turtle Tots hand pick each licensee to ensure they are capable of running a successful business. If running a business was easy then everyone would do it – so they look for licensees who possess the following qualities:

  • Leadership
  • Self motivation, enthusiasm and a 'can do' positive attitude
  • Willingness to take ownership and accountability
  • The ability to work equally well on their own and as part of a team
  • Good general health and fitness levels
  • An interest in swimming and fitness
  • A friendly and outgoing personality with a love of babies and children
  • The desire to run a successful business
  • Comprehensive knowledge of their local area and community.

So if you think you've got what it takes to run a successful Turtle Tots Business, click below now!

What Our Franchisees Say

Celebrating a year of running my own business. Best decision I ever made. If you're thinking about it, do it.Jodi O'Connor, Bucks and Berks


One year on and I can honestly say Turtle Tots is the best thing I have ever done. Thank you for all your support!Gill Currie, Fife


It�s about a year since I first spoke to you about getting involved in Turtle Tots. So thank you ladies for one of the best, most stressful, most rewarding and most interesting years of my life. Every day is an adventure and I wouldn't change a thing.Kirsty McNiece, West Lothian and Perthshire


Why Choose Us

Turtle Tots is a fun, flexible and scalable business with multiple revenue streams.

Trademarked in the UK, Australia and Ireland!

An innovative and unique swimming programme, from pregnancy to pre-school.

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