28th March 2023
For the first time, it is using printed adverts in men’s washrooms in motorway service stations to capture the attention of potential customers, based on data that 70% of its enquiries come from males.
But wanting to capitalise on a short window of opportunity, ChipsAway has injected humour into its adverts, using clever puns to help remove some of the stress of needing car body work repairs.
The adverts can now be found in motorway service stations across the country which, according to recent findings, saw a 3 per cent uplift in users in February 2023 compared to the same time last year. Average weekly audiences reached 5.8 million across February and exceeded 6 million for the Half Term period. Of those users who were male, 82 per cent used the washroom.
Commenting on the campaign, Group Marketing Manager Rebecca de Chair, said: “No-one likes having damage on their car, so we wanted to help alleviate some of the stress and potential embarrassment of that experience. Our ChipsAway specialists can repair minor damage to a professional standard, affordably and in just a few hours, so the adverts are designed to spread the word about our service, as well as make people smile when they notice their tongue-in-cheek nature.
“As the weather gets warmer and more people embark on trips around the UK, especially during the Easter holidays, we anticipate seeing a large uplift in enquiries off the back of this campaign. We’ll continue to build on that and make the most of our marketing spend across the board to ensure we are providing our franchisees with everything they need to run successful businesses.”
In addition to the motorway services campaign, ChipsAway will also be adapting the creative for use on social channels, with the aim of reaching as many people as possible with the humorous messaging, which also coincides nicely with the start of their 2023 TV campaign.
4th September 2023
Brandon invested in his ChipsAway franchise in 2020, aged just 21!
8th August 2023
ChipsAway, with specialists nationwide, is the highest ranked minor car body repair service on Trustpilot
23rd February 2023
Brian and Amanda Palmer, owners of ChipsAway St Albans, have won The Great British Franchisee Award from whichfranchise – one of the highest honours in the franchising world.
I’m absolutely thrilled with the way my business is going. I wanted something flexible, that was not massively expensive and which had the potential for growth. ChipsAway fit the bill and has proved to be everything I’d hoped for. ‘It does what it says on the tin’, and if you follow the business model you can’t go wrong!Andy Cornell, franchisee since 2011
I could see the flexibility of ChipsAway’s business model would work for me. Working for myself as a franchisee is a world away from my life before.Neil Dobson, franchisee since 2013
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