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ChipsAway Car Repair Franchise News
ChipsAway has the largest network of repair specialists in the UK, and all have undergone specialist training at the bespoke IMI accredited training centre. Providing high quality, value-for-money repairs to car paintwork, specialists work from vehicles fully equipped as mobile workshops, or fixed-base units.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff25
  • Personal Investment Req.£15,000
  • Total Startup Cost£29,995
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

ChipsAway Appeals To Drivers With ‘Little Dings’ In Latest Advertising Campaign To Boost Franchisee Leads

28th March 2023

ChipsAway Appeals To Drivers With ‘Little Dings’ In Latest Advertising Campaign To Boost Franchisee Leads

Car body repair specialist ChipsAway has launched an advertising campaign with a difference.

For the first time, it is using printed adverts in men’s washrooms in motorway service stations to capture the attention of potential customers, based on data that 70% of its enquiries come from males.

But wanting to capitalise on a short window of opportunity, ChipsAway has injected humour into its adverts, using clever puns to help remove some of the stress of needing car body work repairs.

ChipsAway Franchise - Paintwork Repair Business

The adverts can now be found in motorway service stations across the country which, according to recent findings, saw a 3 per cent uplift in users in February 2023 compared to the same time last year. Average weekly audiences reached 5.8 million across February and exceeded 6 million for the Half Term period. Of those users who were male, 82 per cent used the washroom.

Commenting on the campaign, Group Marketing Manager Rebecca de Chair, said: “No-one likes having damage on their car, so we wanted to help alleviate some of the stress and potential embarrassment of that experience. Our ChipsAway specialists can repair minor damage to a professional standard, affordably and in just a few hours, so the adverts are designed to spread the word about our service, as well as make people smile when they notice their tongue-in-cheek nature.

“As the weather gets warmer and more people embark on trips around the UK, especially during the Easter holidays, we anticipate seeing a large uplift in enquiries off the back of this campaign. We’ll continue to build on that and make the most of our marketing spend across the board to ensure we are providing our franchisees with everything they need to run successful businesses.”

In addition to the motorway services campaign, ChipsAway will also be adapting the creative for use on social channels, with the aim of reaching as many people as possible with the humorous messaging, which also coincides nicely with the start of their 2023 TV campaign.

Find out more about opportunities with the ChipsAway franchise by clicking below

ChipsAway Franchisee Brandon Akerman Nominated as Finalist in Prestigious AwardsChipsAway Franchisee Brandon Akerman Nominated as Finalist in Prestigious Awards

4th September 2023

Brandon invested in his ChipsAway franchise in 2020, aged just 21!

ChipsAway Celebrate Achieving 60,000 Customer Reviews on TrustpilotChipsAway Celebrate Achieving 60,000 Customer Reviews on Trustpilot

8th August 2023

ChipsAway, with specialists nationwide, is the highest ranked minor car body repair service on Trustpilot

Award-Winning Bodywork Pros Set a Shining ExampleAward-Winning Bodywork Pros Set a Shining Example

23rd February 2023

Brian and Amanda Palmer, owners of ChipsAway St Albans, have won The Great British Franchisee Award from whichfranchise – one of the highest honours in the franchising world.

What Our Franchisees Say

I’m absolutely thrilled with the way my business is going. I wanted something flexible, that was not massively expensive and which had the potential for growth. ChipsAway fit the bill and has proved to be everything I’d hoped for. ‘It does what it says on the tin’, and if you follow the business model you can’t go wrong!Andy Cornell, franchisee since 2011

I could see the flexibility of ChipsAway’s business model would work for me. Working for myself as a franchisee is a world away from my life before.Neil Dobson, franchisee since 2013

Why Choose Us

Fantastic Earnings - Potential Rewards for franchisees are unlimited

Unrivaled Training and Ongoing Support - No experience needed, guaranteed. Full, certified training

Expert Knowledge - ChipsAway’s proven business model is tried and tested. Working with ChipsAway gives you easy access to a wealth of advice and support.

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