14th September 2020
SMART car bodywork repair network ChipsAway has reported its strongest quarter ever, with leads up almost 14 per cent compared to the same time last year.
Between June and August, the company distributed over 81,000 leads to its network of 200 franchisees, equating to more than 400 leads per engineer. On an individual basis, the three months of the quarter have resulted in ChipsAway’s first, second and sixth best months in its 26-year history.
The success comes following an aggressive new marketing campaign which, combined with the easing of lockdown restrictions, created an unprecedented increase in demand for ChipsAway services.
ChipsAway’s Marketing Director, Robin Auld said: “We were anticipating a record period in our company history following a very successful month in July, and are delighted that this surge in demand for our service continued throughout August to give us our best quarter ever.
“Our aggressive marketing campaigns raised the profile of the brand just as lockdown restrictions were easing, which has resulted in us being able to provide our franchisees more leads for their businesses than ever before. We’re repeatedly told that one of the main reasons our franchisees work with us is that we provide so many new opportunities for them, so it has been fantastic to retain this key element of our support following the challenges lockdown presented.
“Meanwhile, we have seen an increase in enquiries for ChipsAway from people who’ve been made redundant and are thinking about becoming a franchisee.
Recessions provide people the headspace to think about what they actually want from their career, and for many it will be the push they need into self-employment. For those who still want the reassurance of continual lead generation and the support of a head office function – which is important when the future looks so unclear – franchising bridges the gap perfectly.
“We welcome any budding entrepreneurs looking to branch out into franchising to get in contact because, following such a buoyant time for our business, the future really does look bright.”
ChipsAway was launched in the UK in 1994 and is a full member of the British Franchise Association. With a rapidly expanding network of over 200 Franchisees in the UK, ChipsAway International is the originator and dominant player in the rapidly growing SMART (Small to Medium Area Repair Technology) automotive repair market.
17th August 2020
A comprehensive new marketing strategy following the easing of lockdown restrictions has created a surge in demand for ChipsAway’s services, with the company celebrating a record month for consumer leads generated for the UK-wide network of franchisees.
8th July 2020
Following a quarter of a century in his mobile business, which covers the Farnham, Camberley and Fleet areas, Steve, 58, has committed to another five years with ChipsAway.
8th June 2020
Following a surge of enquiries for their services as the UK emerges from lockdown, Robert, who owns thethe ChipsAway Car Care Centre in Lincoln, is hopeful 2020 will be his most successful year to date.
4th February 2020
Young apprentice, Jessica Peck, jump starts her career in the automotive industry.
9th December 2019
ChipsAway’s Annual Conference and 25th Anniversary Awards Dinner celebrated 25 years as the UK’s leading minor car body paintwork repair brand.
I’m absolutely thrilled with the way my business is going. I wanted something flexible, that was not massively expensive and which had the potential for growth. ChipsAway fit the bill and has proved to be everything I’d hoped for. ‘It does what it says on the tin’, and if you follow the business model you can’t go wrong!Andy Cornell, franchisee since 2011
I could see the flexibility of ChipsAway’s business model would work for me. Working for myself as a franchisee is a world away from my life before.Neil Dobson, franchisee since 2013
Regular National Advertising - ChipsAway have successfully built higher brand awareness through their extensive TV campaigns, SEO, PPC, and innovative online and offline marketing
Fantastic Earnings - Potential Rewards for franchisees are unlimited
Management Expansion Opportunities