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Pyjama Drama Franchise Special Feature
The benefits of Children's Drama.
How do you go about introducing drama to young children? It's probably easier than you think and you don't have to be trained in drama or have any specific skills. A sense of fun and a desire to imagine and pretend is all you really need...
Pyjama Drama Franchise Special Feature
Franchise Information
  • BFA Membership Status-
  • UK Years Established17 years
  • Current UK Coverage30%
  • Franchisee Support Staff4
  • Total Startup Cost£6,650
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

What are the benefits of offering drama to young children?

A sense of fun and a desire to imagine and pretend is all you really need to run a unique, fun and rewarding Toddler Group Franchise.

The benefits of drama for young children are clear. So how do you go about introducing drama to young children? It's probably easier than you think and you don't have to be trained in drama or have any specific skills.

At Pyjama Drama, we educate young children using drama and imaginative play to develop life skills. UNICEF, UNESCO and WHO, all list problem solving, critical thinking, communication, decision-making, creative thinking, interpersonal skills, self-awareness, empathy, coping with stress, and managing emotions as the ten core life skills children need to deal effectively with the demands and challenges of daily life.

Pyjama Drama Franchise

Run your own Children's Drama Franchise: 

1. Tell a story, dramatically!

You don’t have to be a trained performer or skilled actor to tell stories dramatically – anyone can do it, and it’s a fantastic way to bring characters and stories to life in a child’s imagination and to encourage them to become more expressive readers. When reading a story to your child, try putting on different voices for each character and model the character’s tone of voice and facial expressions. You can also pause the story to ask critical questions about the characters e.g., 'Can you show me what his face looked like when he fell down the stairs?’ or, 'What do you think his voice sounded like when he was upset?' Children learn firstly by observing and then by doing, so don’t be afraid to lose yourself in a story and model these dramatic skills for your child.

2. Sing together

Music is the expression of emotions, so singing with your child is the most natural way to explore the world with each other. In the car, in the bath, walking to school; sing wherever and whenever you can to introduce your child to the joys of music and to develop their dramatic skills. It doesn’t matter what you sing; all songs express basic human emotions.

3. Play!

All children love playing games, never more so when playing with Mum, Dad or someone they care about. Drama games which encourage the players to take on a role or deliver a simple script are best for developing drama skills and are also great fun. 

4. Role-play

Many young children have an innate imagination while in some, it can need a little gentle nurturing. Setting up opportunities for children to role-play can be extremely beneficial for fostering drama skills, specifically for developing the imagination, and doesn’t necessarily require the use of expensive equipment or costume. With a little imagination, a blanket over the kitchen table can be a spaceship, the bedroom floor a place for a teddy bear's picnic, and a tea towel makes a perfect nurse's hat!

5. Live theatre

Exposing children to live performance from an early age can go a long way to developing their drama skills and doesn’t have to be a costly experience; local amateur dramatic groups often produce theatre of a very high standard for example as do local schools. The experiential nature of live theatre engages children in a way that television cannot hope to do and is a shared experience for families to enjoy together.

Ignite children’s imaginations while developing their life skills with Pyjama Drama. Find out more about their unique Toddler Group Franchise Business now!

What Our Franchisees Say

The amount of joy, creativity and positive energy that fills my day now is unlike any job I’ve ever had!Kirsty Dorling, Southampton


I’ve been a Pyjama Drama franchisee for almost 10 years now and I can honestly say that it’s been the best 10 years of working life that I’ve ever had.Sarah Watt, Cumbria


Investing in a Pyjama Drama franchise has been the best decision I have ever made. Not only has it given me time with my family, but I have created a business I am proud of.Emma Knighton, Trafford


Why Choose Us

No use of props or costumes

Sessions incorporate all the elements of drama; music, movement, pretend and play!

Earn an additional income stream from the sister company, at no extra cost!

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