As the world continues to recover from a testing two years, the beginning of 2022 presents an ideal opportunity to reflect on the way businesses and their markets have been affected by the pandemic. For the education industry in particular, the future certainly looks different now to how it may have done pre-pandemic, with further importance placed on mindfulness and meeting the personal needs of individuals. Here, the in-home and online tutoring company Tutor Doctor reviews projections for how children’s education franchises will be reacting and growing out of COVID, as well as making the learning experience more positive for children who require the services of a high-quality, personalised education brand.
The number of students being home-schooled has been on a steady rise since 2012 but has spiked significantly during the COVID-19 pandemic. Looking forward, the tutoring market is expected to grow at a compound annual growth rate of around eight per cent during 2021-20261. This trend results in an increase in demand for support as parents struggle to navigate the complexities inherent with home-schooling their children. As more children around the UK and globally continue to expose gaps in their education due to contingencies such as online school not meeting the required needs of students, parents are turning to private companies to recover this lost learning.
Frank Milner, the president of Tutor Doctor, sees this movement reflected in the growth and development of the brand, which continues to supply the increasing need for their high-quality tuition services.
“It’s no surprise that we’re seeing a moment of significant growth for the domestic and international tutoring market in 2022. The last two years not only created problems and added pressures in the education industry but identified huge gaps in how education is delivered in a world where sophisticated technologies are at our disposal. While mainstream educators did what they could with the help of Zoom and other software to keep classes involved and engaged, a drop-off in the overall attainment level was natural, which is exactly why families are turning to private tutors to supplement their children’s needs.
“We’re incredibly proud of how we’ve approached the pandemic as an international community of passionate educators. This has enabled us to expand and reach local markets that didn’t previously have access to high-quality in-home and online tutors. It has certainly affirmed our intentions to continue this throughout 2022.”
It is understandable, therefore, that the theme for students in the coming calendar and academic year will be all about ‘catching up’. When schools reopened in the UK in March 2021, it was estimated that primary school students were an average of three-and-a-half months behind educational benchmarks in maths and roughly two months behind in reading2. Therefore, much of the learning in 2022 will be focused on catching students up to meet educational benchmarks for their cohort while preventing them from falling behind in learning goals for this year.
The National Tutoring Programme is just one way this will begin to happen, and individual schools, teachers, parents, and tutors will all play a role in helping students to close their COVID learning gaps. Tutor Doctor is also assisting in these efforts, with some franchisees having been NTP accredited. These locations include Cambridge, Beeston Park and most recently Bristol.
A significant lesson from the pandemic, meanwhile, is the importance of emotional learning and employing mindfulness in schools, which was also seen pre-pandemic. Studies have found that one half of parents’ report their child’s mental wellbeing has been negatively impacted by the pandemic, and surveys indicate that 74% of teachers and school staff feel school closures have impacted students’ mental health3.
“This year is very much about ensuring the full recovery of students’ learning,” explained Becky Ward, the Education Experience Specialist at Tutor Doctor. “Academically as well as making sure they’re mentally prepared and in a positive enough position to learn after suffering disruptions to their overall development is imperative. We are all taking away a lot from the last two years, and it is now all about how we can flip a traumatic time on its head and make it positive moving forward.
“One way this will be achieved is through technology. It is very likely that we will see more focus placed on developing and improving educational technology to increase its effectiveness and accessibility for all students. This will be especially valuable should more school closures occur in the future. It is also likely that we will see more technology incorporated into in-person learning as tutors, teachers, and policy makers reflect on those things that worked well with online learning and devise ways to replicate it in the physical classroom and/or in-person tutoring setting.”
1Icrowdnewswire, 2022, PRIVATE TUTORING MARKET TRENDS 2021 | INDUSTRY GROWTH, SHARE, SIZE, DEMAND AND OUTLOOK 2026
2Education policy institute, 2021, Education recovery and resilience in England: phase 2 report
3Young Minds, 2020, What impact is the COVID-19 pandemic having on education?
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