Aspray is a franchise network based on excellence and at the heart of such excellence lies knowledge. This is not just to be found in the franchise expertise of the directors, or in that of the head office team and our in-house Qualified Franchisee Professional, but also in the depth of material that we study, garner and distribute on behalf of the franchisees taking up our professional franchise opportunity.
Whether this material takes the form of industry statistics, or the latest thinking on social media, or whether we deliver it by inviting experts to talk at our annual franchise conference, or give it a home on our franchisee dashboard, it is all intended to equip our franchisees with a winning edge.
Knowledge, in the words of Sir Francis Bacon, is power and our primary focus, as a mentoring franchisor, is to empower our franchisees, so that they can grow their businesses, add value within their territories and continually communicate the professionalism of Aspray’s franchise network.
When we first talk to our potential franchisees, we seek to highlight the extent of the franchise opportunity that awaits professionals. We often reference the size of the market, the number of property insurance claims that are made every year and the growing incidence of claims related to factors such as weather. But this month we are focusing on something very different – getting inside the heads of the British public, to discover what they know and feel about home and property insurance claims and the processes surrounding them.
Why does this matter? Well, it always pays to understand the extent of the market that could be tapped into, as well as the one that already exists. Key to this is the understanding of the respective roles of two similarly named parties in the home and property insurance claims scenarios that we manage. These are the roles of the loss adjuster and the loss assessor. When we conducted our research, we knew that the more confusion that existed amongst consumers as to the difference between adjusting and assessing the loss, the bigger the untapped potential of our franchise territories.
If you are already an Aspray franchisee, or are planning to become one, you cannot but be pleased by the fact that our licenced Aspray survey showed that 48% (nearly half of Brits surveyed) admit they do not know the difference between a loss adjuster and a loss assessor. That means that, whilst as much as half the market is warmed up already and potentially able to pick up the phone and call a loss assessor like Aspray, there is another half of the market to tackle. Given the figures some of our franchisees are already producing, that is a phenomenal thought. The growth potential is clearly evident.
However, note that we said, “as much as half the market is warmed up”. Actually, the potential for growth is bigger than stated above, as a further 9% of people think there is no difference at all between loss adjusters and loss assessors. Add the 9% to the 48% and you have 57% of people unaware how a loss assessor could assist them.
Our owned research has also given us insight into the demographics and profiles of the people our franchisees need to be approaching. We already know that many women find the support of a loss assessor invaluable and some of our franchisees can actually describe female avatars with characteristics or lifestyle factors appertaining to them, which represent around 80% of their customers. However, our research survey asked a lot of questions and we can arm our franchisees with not just general national statistics, but research findings relating to their own geographical areas. With some questions, these vary quite significantly, so this will provide our franchisees with a valuable basis upon which to base marketing tactics and messaging.
Of course, reading this, as a potential professional franchisee with Aspray, you too may not know exactly what the role of a loss assessor entails and whether it is for you. Here are some pointers for you.
If you have now joined or remained amongst the percentage of people who know what a loss assessor does and believe that the buzz you would get from the job and the financial rewards that have been proven to emanate from our Aspray franchise model are for you, you need to get in touch. Perhaps seeing just how many people are still to be converted and educated as to the benefits of using the services of a loss assessor is the final piece of the puzzle for you, as you determine which professional franchise opportunity to invest in? If that’s the case, you could be championing loss assessing before you know it.
The whole Aspray Management team are amazing & I have found the value of the franchise fee to be worth every penny. If you are hardworking, committed and prepared to put in the hours and apply the advice given to make your business work then Aspray will support and nurture you every step of the way.Jaynie Ross
I have loved every minute of my journey since joining the network and I can honestly say that my investment has been worth every penny! I'm looking forward to growing my business with the help of the team from Director down and can't wait to see what the next 12 months hold.Phil Reynolds