Dawn Breakers is an early morning fitness and nutrition course. They offer clients the expertise of a personal trainer and nutritionist but with the fun, motivation and support that comes from working out in a group environment.
Dawn Breakers are currently recruiting new franchisees across the UK, so if you’re passionate about helping people get in shape and love motivating people to be their best, you could be just the person they are looking for.
The health and fitness industry in the UK is booming. 1 in every 7 people in the UK is a member of a gym, and health club membership continues to grow.
Wearable technology is making people more aware of their general activity levels, and our interest in healthy eating shows no sign of slowing.
In a crowded and noisy sector, Dawn Breakers is a unique concept that stands out from the crowd.
And this opportunity is one area of business where internet providers can’t take a share of the market. It would be very difficult to hold ‘virtual’ boot camps. It’s also a business that is difficult to expand from a central base, so it’s ideally suited to a franchised network.
Some franchisees choose to operate the franchise and run morning classes while still in employment. Franchisees can build up to teaching four classes a day before contracting additional teachers to expand the business or committing to Dawn Breakers full time.
Whatever your background and situation, you’ll be highly motivated to help others achieve their fitness goals, and willing to work hard to make your business a success.
Client referrals are often the best form of marketing.
Franchisees need to encourage their clients to recommend Dawn Breakers to friends, neighbours and colleagues if they are to continually grow their business. Because Franchisees have to build strong relationships with their clients, being comfortable dealing with people face to-face is vital.
A private gym or martial arts dojo with a padded floor and high ceiling is ideal, but a large floor space and sufficient ceiling height, lighting and toilets are all that’s really needed. School gymnasiums and community centres often fit the bill.
The location should be away from residential areas as loud music is needed to motivate classes and at 5am this rarely goes down well with neighbours. An industrial estate is best.
Parking is essential. With up to 36 clients attending a class that’s up to a possible 72 cars during the crossover between two classes, so there needs to be adequate space to park and manoeuvre.
The minimum level of experience required is a Level 2 gym instructor qualification. Basic understanding of physiology, anatomy and principles of exercise is essential, but ideally you’ll have experience working in a gym, teaching classes/going to classes etc.
A reasonable level of personal physical fitness is also expected, as you’ll be required to demonstrate all exercises well to a full class of different fitness levels.
They also look for natural confidence, likability and empathy. You need to be able to take control of a room full of adults.
Realistic projections indicate that Franchisees can expect to achieve a turnover of:
*these are potential turnover figures that will vary depending on number of courses per programme run.
A Franchise opting to run more than one Dawn Breakers Franchise within their territory can expect this figure to increase exponentially.
The set-up costs associated with establishing a Dawn Breakers Franchise should be relatively low. A cash flow requirement of approximately £4,000 on top of the Franchise fee is modelled to be sufficient to keep the business cash positive. This is because the Franchise fee includes a turnkey package of training, equipment and support.