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Dawn Breakers Franchise
The Dawn Breakers Franchise is a unique concept that stands out from the crowd. If you’re passionate about helping people get in shape and love motivating people to be their best, by running your own Personal Training Business then this could be just what you are looking for.
Franchise Information
  • BFA Membership Status
  • UK Years EstablishedNew Launch
  • Current UK Coverage1%
  • Franchisee Support Staff3
  • Personal Investment Req.£2,000 approx
  • Total Startup Cost£15,000
  • Venue-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
  • Full/part-time working hoursYes
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Do you want to be part of an early morning fitness revolution that’s changing the way people get fit and lose weight?
Do you want to enjoy the freedom of being your own boss?

Dawn Breakers is an early morning Personal Training Business. They offer clients the expertise of a personal trainer and nutritionist but with the fun, motivation and support that comes from working out in a group environment.

Dawn Breakers are currently recruiting new franchisees across the UK, so if you’re passionate about helping people get in shape and love motivating people to be their best, you could be just the person they are looking for.

The Dawn Breakers Franchise Opportunity:

The health and fitness industry in the UK is booming. 1 in every 7 people in the UK is a member of a gym, and health club membership continues to grow.

Dawn Breakers Franchise | Personal Training BusinessWearable technology is making people more aware of their general activity levels, and our interest in healthy eating shows no sign of slowing.

In a crowded and noisy sector, Dawn Breakers is a unique concept that stands out from the crowd.

And this opportunity is one area of business where internet providers can’t take a share of the market. It would be very difficult to hold ‘virtual’ boot camps. It’s also a business that is difficult to expand from a central base, so it’s ideally suited to a franchised network.

Dawn Breakers Franchise | Personal Training Business

Do you need experience?

The minimum level of experience required is a Level 2 gym instructor qualification. Basic understanding of physiology, anatomy and principles of exercise is essential.

Ideally you’ll have experience working in a gym, teaching classes/going to classes etc.

A reasonable level of personal physical fitness is also expected, as you’ll be required to demonstrate all exercises well to a full class of different fitness levels.

They also look for natural confidence, likability and empathy. You need to be able to take control of a room full of adults.

What training is provided?

Franchisees will attend an initial induction training program at the Dawn Breakers Head Office. The training is designed to be interactive and dynamic, engaging all learning styles. It will be residential with a mix of practical training, classroom training and attending existing classes. Current instructors will be on hand during induction training to offer support and insight.

You will need access to premises

Dawn Breakers Franchise | Personal Training Business

A private gym or martial arts dojo with a padded floor and high ceiling is ideal, but a large floor space and sufficient ceiling height, lighting and toilets are all that’s really needed. School gymnasiums and community centres often fit the bill.

The location should be away from residential areas as loud music is needed to motivate classes and at 5am this rarely goes down well with neighbours. An industrial estate is best. 

Parking is essential. With up to 36 clients attending a class that’s up to a possible 72 cars during the crossover between two classes, so there needs to be adequate space to park and manoeuvre.

The Investment:

The franchise fee to own your own Dawn Breakers Personal Training Business is £15,000 + VAT.

Franchisees receive:

  • Detailed course manual - no program design necessary
    Nutrition manual plus access to the global nutrition portal were all clients can access hundreds of recipes and further information
  • Online instructor portal - easy access to all documents, directors, other franchisees
  • Start up promo material - banners, flyers, flags, uniform, merchandise
  • Equipment - speakers and a variety of weights, etc to get them started
  • On-going promotional material from a central supplier - easy to order and distribute
  • MAIN Facebook, Insta, Twitter - all handled at HO - (no need to promote online)

Standard training as well as:

  • Corporate induction
  • Class content & syllabus
  • Dawn Breakers product range
  • Point of sale and display materials
  • Dawn Breakers client service
  • Dawn Breakers standards
  • Being a Franchisee – what is expected
  • Operating a business

Is a Dawn Breakers Personal Training Business for you?

Dawn Breakers Franchise | Personal Training Business

Some franchisees choose to operate the franchise and run morning classes while still in employment. Franchisees can build up to teaching four classes a day before contracting additional teachers to expand the business or committing to Dawn Breakers full time.

Whatever your background and situation, you’ll be highly motivated to help others achieve their fitness goals, and willing to work hard to make your business a success.

Client referrals are often the best form of marketing.

Franchisees need to encourage their clients to recommend Dawn Breakers to friends, neighbours and colleagues if they are to continually grow their business. Because Franchisees have to build strong relationships with their clients, being comfortable dealing with people face to-face is vital.

How much can you earn?

Realistic projections indicate that Franchisees can expect to achieve a turnover of:

  • £56,000 in Year 1
  • £135,000 in Year 2
  • £170,000 in Year 3
  • £200,000 in Year 4
  • £235,000 in Year 5

*these are potential turnover figures that will vary depending on number of courses per programme run.

A Franchise opting to run more than one Dawn Breakers Franchise within their territory can expect this figure to increase exponentially.

Find out more about the Dawn Breakers Franchise and run your own successful Personal Training Business. Click below now!


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