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It's Official – The Brand New Premier Is Finally Here!
Premier has officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests. Their new mission is to Educate and Activate the World.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage40%
  • Franchisee Support Staff20
  • Personal Investment Req.£7,500 approx
  • Total Startup Cost£14,950 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

It's Official – The Brand New Premier Is Finally Here!

9th November 2017

It's Official “ The Brand New Premier Is Finally Here!

On Friday 3rd November at Emirates Stadium in London, Premier officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests. Their new mission: to Educate and Activate the World.

Premier CEO David Batch kicked off the event with a presentation introducing the company's new brand and direction. In addition to gaining a new logo and a more modern feel, they've shortened their name down to just Premier – it's easily recognisable, and encompasses all of the products in the Premier family. These changes will help usher Premier into the future, as the organisation continues to expand across the UK and internationally into the United States, India and China.

Another exciting announcement on the agenda was the addition of Olympic Gold Medallist Duncan Goodhew MBE to the Premier team. A legend in the UK sport world and beyond for his achievements in swimming and promoting physical activity, Duncan has served for many years as a Premier Sport Ambassador and Premier Education Group Director. Now, he'll officially join us as Chairman.

The event was capped with an auction for Premier Foundation, their charity in which they provide physical activity opportunities for disadvantaged young people. On the auction block were Club Wembley FA Cup Final tickets, a signed tennis ball by Andy Murray and other coveted sport memorabilia, overall raising an incredible £1,612 that'll help support the vital work they do and the children that need it.

In the audience helping to celebrate these new strides were Premier staff, franchisees and external stakeholders, including Sport England, ukactive, British Gymnastics and England Handball. Everyone was invited to take part in an Emirates Stadium tour, where they got to see up close where Arsenal take to the field.

With a new brand and hit event under their belt, it's clear Premier's future is brighter than ever. They're on their way to Educating and Activating the World, inspiring kids to get physically and setting them up for a healthy lifestyle – and there's still time to join them.

Find out more by clicking below to request your FREE franchise information pack

Sally Gunnell OBE Supports Premier’s Wellbeing ProgrammeSally Gunnell OBE Supports Premier’s Wellbeing Programme

25th January 2018

Sally Gunnell OBE discussed the health and wellbeing of children on Sky News and national radio stations in January.

Premier Smash Guiness World Record For Largest Ever Fencing LessonPremier Smash Guiness World Record For Largest Ever Fencing Lesson

18th January 2018

Premier and 300 children from Birmingham schools smash the world record for the largest fencing lesson ever!

Olympic Gold Medallist Duncan Goodhew MBE to Become Premier ChairmanOlympic Gold Medallist Duncan Goodhew MBE to Become Premier Chairman

16th November 2017

Premier are thrilled to announce that Olympic Gold Medallist swimmer Duncan Goodhew MBE will now officially join the organisation as Chairman.

Premier Win the Franchise Marketing Award for Best PR CampaignPremier Win the Franchise Marketing Award for Best PR Campaign

25th October 2017

Premier were awarded the Franchise Marketing Award for Best PR Campaign for their efforts with The Golden Mile and data surrounding UK children's inactivity.

Sally Gunnell OBE supports Premier's health and wellbeing programmeSally Gunnell OBE supports Premier's health and wellbeing programme

1st August 2017

Sally Gunnell OBE visited Pakefield Primary School to help support Premier’s health and wellbeing programme.

Premier Partners With British FencingPremier Partners With British Fencing

5th July 2017

Premier Sport and British Fencing are delighted to announce an exciting new partnership.

Dame Kelly Holmes backs Premier’s Golden Mile Campaign!Dame Kelly Holmes backs Premier’s Golden Mile Campaign!

24th May 2017

In May 2017 Dame Kelly Holmes represented the Premier Education Group for the launch of their new Golden Mile campaign.

What Our Franchisees Say

I would definitely recommend Premier and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.Gareth Simpson, franchisee in Cambridge and Newmarket


Our objectives are to continue to grow the business and create a strong and outstanding workforce. I would recommend this opportunity to anyone, there is a great support network using a tried and tested model made successful by many franchisees with a wealth of experience plus Premier Sport are constantly investing to develop our businesses and brand.Gavin Winter, Staffordshire and Stoke-on-Trent


Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received.Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent


Why Choose Us

Market leader and the UK's biggest sports coaching franchise, with over 90 territories

A head office team of qualified professionals to support franchisees, including Sales, Marketing, Operations, Recruitment, Training, Compliance, HR, Communications, Corporate Responsibility

Full BFA member

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