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Premier Win the Franchise Marketing Award for Best PR Campaign.
Premier were awarded the Franchise Marketing Award for Best PR Campaign for their efforts with The Golden Mile and data surrounding UK children's inactivity.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage40%
  • Franchisee Support Staff20
  • Personal Investment Req.£7,500 approx
  • Total Startup Cost£14,950 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes

Premier Win the Franchise Marketing Award for Best PR Campaign

25th October 2017

Premier Win the Franchise Marketing Award for Best PR Campaign

On 13th October 2017, Premier were awarded the Franchise Marketing Award for Best PR Campaign for their efforts with The Golden Mile and data surrounding UK children's inactivity. The official awards ceremony, sponsored by Business Franchise magazine, was held at the National Exhibition Centre (NEC) in Birmingham.

Premier's award-winning campaign used extremely compelling data gathered by The Golden Mile that revealed a large number of UK parents are concerned over their children's inactivity. The study showed that 75% of parents admit their children are less physically active than they were at a similar age, while the same percentage admitted they don't actually know how long their children need to be active each day in order to maintain a healthy lifestyle.

This data all comes in light of studies that reveal this generation of children are believed to be the first to have a shorter lifespan than their parents, due largely in part to sedentary lifestyles.

With the help of former Olympian Dame Kelly Holmes, who was invited to speak about the data and The Golden Mile on the BBC, Sky Sunrise and the Chris Evans Breakfast Show on BBC Radio 2, the campaign reached an incredible audience of more than 50 million viewers and listeners.

In addition to Dame Holmes' appearances, the campaign was picked up by The Daily Mirror and The Sun, plus a number of regional BBC radio stations and beyond. The coverage serves to not only bring awareness to the urgency of combatting UK children's sedentary lifestyles, but to also draw attention to The Golden Mile and how this health initiative can inspire children, parents and participating school staff to engage in physical activity.

Premier was incredibly excited to have run such a successful campaign, and were honoured to have received the award – especially one so prestigious. The Franchise Marketing Awards are considered some of the most highly-respected accolades in the franchise industry, and were judged by an independent panel of market experts.

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What Our Franchisees Say

Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received.Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent


I would definitely recommend Premier and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.Gareth Simpson, franchisee in Cambridge and Newmarket


Our objectives are to continue to grow the business and create a strong and outstanding workforce. I would recommend this opportunity to anyone, there is a great support network using a tried and tested model made successful by many franchisees with a wealth of experience plus Premier Sport are constantly investing to develop our businesses and brand.Gavin Winter, Staffordshire and Stoke-on-Trent


Why Choose Us

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