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Premier is the market leader in sports coach franchising, operating over 90 franchised areas throughout the UK. Being a Premier franchisee is not just about running a successful business, its a commitment to the communities you serve and inspire.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage40%
  • Franchisee Support Staff20
  • Personal Investment Req.£7,500 approx
  • Total Startup Cost£14,950 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Olympian launches Premier Sport’s brand new health & fitness programme

31st January 2017

Olympian launches Premier Sport’s brand new health & fitness programme

On Tuesday 14th January Olympian and mum of three, Sally Gunnell OBE officially launched Premier Transition, the latest brand offering brought to market by Premier Sport.

Sally took to national and local media, including, Sky News, the Chris Evans Breakfast Show and many more to highlight the importance Premier Transition has to play in developing healthy attitudes to life from an early age.

Premier Transition has been in development over the past 18months, and is the third offering from Premier Sport to support the expanding network of franchisees. Transition not only services Premiers existing customers, but opens up new markets including adults and early years. 

The launch couldn’t have been more timely, with recent research showing Children across the UK are missing out on the best possible start in life because their parents don’t have the time, money or knowledge to help them lead a healthier lifestyle, a survey suggests*.

Two thirds of parents polled by leading children’s coaching company Premier Sport say they don’t know enough to educate their children about healthy living, while 37% blame lack of time and 30% cite the cost of healthy food and gym facilities as a barrier.

The survey also found that despite just 16% of children leading the healthiest lifestyle in their household, less than half of parents will be encouraging their children to get fitter over the next 12 months.

Olympic gold medallist, Premier Sport supporter and mother-of-three, Sally Gunnell OBE, is shocked by the figures and says families need more support to get active if future generations are to stay fit and healthy.

She said:
"These are truly worrying statistics. Parents lead very busy lives, but we are facing a child obesity epidemic, so it’s vital that we do all we can to give our kids the best start in life. A positive approach to healthy living starts in the home, but there’s plenty the wider community, including schools, can do to support parents and ensure a joined up approach to family wellbeing."

The former 400m hurdler was speaking as Premier Sport officially launched its pioneering Premier Transition program – a unique health and wellbeing initiative enabling early years support, nurseries, primary schools and parents to work together to improve family fitness.

The scheme - thought to be the first of its kind anywhere in the UK - gives parents the chance to attend fitness classes at their child’s school straight after dropping them off, or just before picking them up. Participating schools are also given a 6-12 week program to educate pupils on the importance of active, healthy lifestyles – a key part of the national curriculum’s focus on wellbeing.

Sally Gunnell added:
"The great thing about Premier Transition is that it removes some of the key barriers we know parents struggle with when it comes to family fitness.  Not only do the classes provide parents with low-cost access to fitness facilities at a time when they would to be heading to school anyway, they also give them tips and advice on nutrition so they can help their families get fitter and healthier too."

Research from Premier Sport last year found that just 10% of UK youngsters are doing physical activity every day at school, while only 25% are managing an hour or more’s exercise a day.

The Children’s Inactivity study also found that 85% of parents think their children would benefit from more education around fitness in school, while 60% are worried about childhood obesity levels.

Find out more about franchise opportunities with Premier Sport by clicking below to request your FREE franchise information pack

Sally Gunnell OBE Supports Premier’s Wellbeing ProgrammeSally Gunnell OBE Supports Premier’s Wellbeing Programme

25th January 2018

Sally Gunnell OBE discussed the health and wellbeing of children on Sky News and national radio stations in January.

Premier Smash Guiness World Record For Largest Ever Fencing LessonPremier Smash Guiness World Record For Largest Ever Fencing Lesson

18th January 2018

Premier and 300 children from Birmingham schools smash the world record for the largest fencing lesson ever!

Olympic Gold Medallist Duncan Goodhew MBE to Become Premier ChairmanOlympic Gold Medallist Duncan Goodhew MBE to Become Premier Chairman

16th November 2017

Premier are thrilled to announce that Olympic Gold Medallist swimmer Duncan Goodhew MBE will now officially join the organisation as Chairman.

It's Official “ The Brand New Premier Is Finally Here!It's Official “ The Brand New Premier Is Finally Here!

9th November 2017

Premier has officially unveiled its new brand and vision to a crowd of staff, franchisees and special guests.

Premier Win the Franchise Marketing Award for Best PR CampaignPremier Win the Franchise Marketing Award for Best PR Campaign

25th October 2017

Premier were awarded the Franchise Marketing Award for Best PR Campaign for their efforts with The Golden Mile and data surrounding UK children's inactivity.

Sally Gunnell OBE supports Premier's health and wellbeing programmeSally Gunnell OBE supports Premier's health and wellbeing programme

1st August 2017

Sally Gunnell OBE visited Pakefield Primary School to help support Premier’s health and wellbeing programme.

Premier Partners With British FencingPremier Partners With British Fencing

5th July 2017

Premier Sport and British Fencing are delighted to announce an exciting new partnership.

Dame Kelly Holmes backs Premier’s Golden Mile Campaign!Dame Kelly Holmes backs Premier’s Golden Mile Campaign!

24th May 2017

In May 2017 Dame Kelly Holmes represented the Premier Education Group for the launch of their new Golden Mile campaign.

What Our Franchisees Say

Our objectives are to continue to grow the business and create a strong and outstanding workforce. I would recommend this opportunity to anyone, there is a great support network using a tried and tested model made successful by many franchisees with a wealth of experience plus Premier Sport are constantly investing to develop our businesses and brand.Gavin Winter, Staffordshire and Stoke-on-Trent

Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received.Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent

I would definitely recommend Premier and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.Gareth Simpson, franchisee in Cambridge and Newmarket

Why Choose Us

12 month mentor support

A head office team of qualified professionals to support franchisees, including Sales, Marketing, Operations, Recruitment, Training, Compliance, HR, Communications, Corporate Responsibility

A European top 500 franchisor

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