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Razzamataz Theatre Schools Case Study
Nick Furlong and Gemma Hextall bought Razzamataz Sutton Coldfield in June 2015.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established18 years
  • Current UK Coverage30%
  • Franchisee Support Staff10
  • Personal Investment Req.£6,000
  • Total Startup Cost£11,994
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Business Success Through Buying a Razzamataz Re-sale Franchise

You many think you have to buy a franchise and build up from nothing but that’s not always the case. Some people opt to purchase an established franchise business and focus their energies on improving where the previous owners left off.

Razzamataz - Nick Furlong and Gemma HextallNick Furlong and Gemma Hextall bought Razzamataz Sutton Coldfield in June 2015. At the time of purchase, the school had just 38 students and now has grown to an astonishing 228 students in just over two years.

Nick says:
"It was my dream to own my own theatre school ever since I was in primary school.  When we heard about the opportunity to buy Razzamataz Sutton Coldfield we decided to just go for it. It was never our intention to buy a re-sale franchise but it came up at the right time for us and we knew the school had huge potential."

One of the first things Nick and Gemma did when taking over was to build relationships between themselves and the staff and customers who were already at the school as Nick explains:
"We were really keen to show the staff and customers that we were willing to listen to their ideas and take on board any feedback. We listened to their concerns about having new owners and made a huge effort to take the time for them to get to know, like and trust us."

Although Nick and Gemma were quick to spot the growth potential that Razzamataz Sutton Coldfield had, even they have been surprised about how quickly their business has blossomed:
"We knew we could build a vibrant theatre school with lots of students but the speed in which it has happened has really surprised us.  Being part of an established franchise with all the power of the brand that is behind us has really propelled our growth. As well as our local marketing, we have the support of the national brand with a wonderful website and strong google and social media campaigns. This is something that we could not do as individuals and certainly not in the same time frame."

Whether you are buying an existing Razzamataz Theatre School or a brand new franchise, the training you will receive will enable you to be a confident owner of a performing arts school. Every aspect will be covered from PR & Marketing, through to the latest in child legislation and practical info on how to lead your team and manage behaviour in class.

For Nick and Gemma, the direction that the school is taking is enabling them to be able to embrace every aspect of Razzamataz:
"We currently have a Tuesday PM school, a Saturday AM school and in 2018, we will expanding to a Saturday PM school too.  We have lots of opportunities within the school and are also getting involved with the large-scale events that Razzamataz Head Office is offering including performing at the Indigo, 02 in London. We also actively raise money for the Razzamataz charity Future Fund and were extremely proud to have one of our students receive a scholarship from the Future Fund to attend performing arts college. Last year we raised some money through participating in Wolf Run, a very muddy obstacle course. We loved it so much that we are back this year with a team double the size!"

Resale franchise top tips

Nick says:
"Talk to everyone involved in the business and use this as a chance to show how great you can make the school when you take on board their feedback. We really didn’t change very many things but what we did do is make the culture very positive and try to lead by example. We are very proud that the ethos and general atmosphere at Razzamataz Sutton Coldfield is warm, welcoming and we have instilled a belief in all our students that they can achieve with the right mind-set and hard work."

To find out more about opportunities to become part of the Razzamataz team just click below

Long Term Career Option with a Razzamataz Theatre Schools FranchiseLong Term Career Option with a Razzamataz Theatre Schools Franchise

Many people have have found a rewarding long term career through franchising with Razzamataz Theatre Schools.

Razzamataz Theatre Schools Provides Careers for Retired PerformersRazzamataz Theatre Schools Provides Careers for Retired Performers

Razzamataz Theatre Schools franchise, with almost 50 schools throughout the UK, has many retired performers as Principals.

Jessica Chandler Smith Opened Razzamataz Brentwood in September 2017Jessica Chandler Smith Opened Razzamataz Brentwood in September 2017

Jessica Chandler Smith has seen her Razzamataz franchise in Brentwood achieve huge success in just a few short weeks.

Former Student Turns EntrepreneurFormer Student Turns Entrepreneur

Lauren Kirkbride joined Razzamataz Theatre Schools as a student and now runs her own franchise.

Razzamataz Franchise Expands With New RecruitsRazzamataz Franchise Expands With New Recruits

The new Principals at Razzamataz are all set for their September openings after completing a week long extensive training session.

Razzamataz Theatre Schools Franchise Provides LongevityRazzamataz Theatre Schools Franchise Provides Longevity

Michael French launched Razzamataz Barnet in April 2012 and has recently renewed his franchise agreement for a further five years.

Career Change Leads Debbi Ledwith To Become Razzamataz Theatre School OwnerCareer Change Leads Debbi Ledwith To Become Razzamataz Theatre School Owner

Debbi Ledwith, Principal of Razzamataz Newbury, launched her school to allow her to spend more time with her three children.

Age is no barrier to Razzamataz franchise business growthAge is no barrier to Razzamataz franchise business growth

Proving that age is really just a number, Pam Dixon, has run her Razzamataz Theatre Schools franchise since 2008.

Franchising is a long-term career option for Charlotte YoungFranchising is a long-term career option for Charlotte Young

Charlotte Young, the Principal of Razzamataz West Cumbria first became a franchisee in October 2006.

New Razzamataz Theatre Schools in London and the North East set to openNew Razzamataz Theatre Schools in London and the North East set to open

The Razzamataz Theatre Schools network continues to grow with the launch of two new London schools as well as a school in the North East.

The benefits of buying a re-sale Razzamataz franchiseThe benefits of buying a re-sale Razzamataz franchise

At Razzamataz's recent training week, three new franchisees who have bought franchise re-sales, joined the franchisees who are launching in new territories.

Teachers use their skills to launch Razzamataz businessesTeachers use their skills to launch Razzamataz businesses

Razzamataz have a number of franchisees who are either former teachers or combining part-time teaching with being a Razzamataz franchisee.

What Our Franchisees Say

Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal.Helen Green, Razzamataz Sheffield


The support and training we get means that we can get help on any aspect of our business. It has also been a fantastic and rewarding way of working, allowing me to continue to be there for the family while running my own business.Lisa Roberts, Razzamataz Rickmansworth


I specifically wanted to go for a franchise, and in particular Razzamataz because of the support from Head Office and other Principals. This is a network of theatre school owners so you are in business for yourself but not by yourself.Alison Beveridge, Razzamataz Durham.


Why Choose Us

Affordable part time performing arts lessons

One of Dragons Den most successful investments!

TWO franchises for the price of ONE!

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