TotalFranchise Franchise Business Opportunities and UK Franchises For Sale
Razzamataz Theatre Schools Case Study
Jessica Chandler Smith opened Razzamataz Brentwood in September 2017 and has seen her franchise achieve huge success in just a few short weeks.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established18 years
  • Current UK Coverage30%
  • Franchisee Support Staff10
  • Personal Investment Req.£6,000
  • Total Startup Cost£11,994
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Jessica Chandler Smith Opened Razzamataz Brentwood in September 2017

The statistics showing the amount of businesses that fail in the first year are enough to put off anyone even starting. But if you go down the franchise route, the odds are far more in your favour.

Razzamataz - Jessica Chandler SmithNo matter what sector you are in, the first year is still a crucial time for new franchisees. But if you research the franchisor thoroughly and see that they offer all the training and support that will help you to succeed, then the chances of you hitting your breakeven targets in the first year are definitely achievable.

Jessica Chandler Smith, mum of two, opened Razzamataz Brentwood in September 2017 and in a very competitive market, has seen her part-time theatre school achieve huge success in just a few short weeks. We chat to Jessica about how she achieved this, her plans for the future and the advice she can offer other franchisees.

Razzamataz Brentwood currently has almost 50 students. This means that in just six to eight weeks, Jessica has met her breakeven operational costs target.

What attracted you to become a Razzamataz franchisee?

The values that Razzamataz has and the importance of creating a fun place where each child is included and nurtured really attracted me initially to the brand. When I came to the Discovery Den and heard about the significance of creating a family atmosphere within each school and realised how friendly and supportive the network is, I knew it was the perfect fit with my own plans.

What are the most important things that you learnt from the initially training week?

The importance of branding for both Head Office and my theatre school was instilled in us at every stage of training. When you think about running a theatre school, you don’t necessarily think of everything that goes on in the background such as safeguarding and employment law, but I now know how crucial it is to understand and comply with these areas too.

Why do you think it is important to follow the Razzamataz system of marketing?

I’ve had businesses before and I know I’ve wasted a lot of money and time trying things that just didn’t work. With a successful franchise such as Razzamataz, you cut out all the stuff that people tried and tested that didn’t work so you are confident that you are spending your money in the right places.

What are your plans for Razzamataz Brentwood?

By the end of July next year, my aim is to have more than 100 students and also to offer some of the other Razzamataz products such as Razz Tots. I’ve spent a lot of time building great relationships within the community to give our students lots of performing opportunities already and this is definitely something that I will continue with. I want to offer the students of Razzamataz Brentwood the chance to get involved with so many different opportunities. I’m very excited already thinking about our summer showcase and what we have planned.

What challenges have you had and how have you overcome them?

The main challenge is always to make sure I’m representing Razzamataz to the highest standards at all times. Initially, it is about getting parents to trust you and your team with their children. Understandably, people have lots of questions for you and some can be quite challenging for a new business owner, but it is great that I have the support and guidance of Head Office for when I need it.

What have been your biggest achievements so far?

I’m incredibly proud of being able to have a school with almost 50 students in such a short amount of time. The energy in the school is wonderful and I know all my team and the students thrive on it. I’m also delighted that the Razzamataz brand has meant that my students are already getting exciting opportunities. I’ve already been contacted by CITV, the producers behind the film Aladdin and The Voice Kids so I know there will be lots of opportunities going forwards.

How are you planning on making the most of all the Razzamataz resources such as webinars and regional training?

I make sure that I attend all the training and webinars because I know that I need to keep learning and grabbing opportunities with both hands. I also really enjoy networking with other Principals because I’ve made some real friends. After training or a meeting, I’m buzzing with ideas and it also stops you being lonely, which can happen when you run your own business. The support you receive from Head Office is also amazing. You don’t realise initially how important it is but as you progress, it becomes a vital part of your success.

What advice can you offer other franchisees?

People buy you before they buy a product so make sure that you spend time to get to know your customers. People are also quicker to forgive small mistakes if you’ve built up a relationship with them so create a family atmosphere and take time to learn a couple of things about each student. It means so much to parents if you can feedback how a shy child has enjoyed a class. I’ll often take a little ‘sneak peak’ video to show mum and dad how they got on and that can really make someone’s day.

To find out more about opportunities to become part of the Razzamataz team just click below

Long Term Career Option with a Razzamataz Theatre Schools FranchiseLong Term Career Option with a Razzamataz Theatre Schools Franchise

Many people have have found a rewarding long term career through franchising with Razzamataz Theatre Schools.

Razzamataz Theatre Schools Provides Careers for Retired PerformersRazzamataz Theatre Schools Provides Careers for Retired Performers

Razzamataz Theatre Schools franchise, with almost 50 schools throughout the UK, has many retired performers as Principals.

Business Success Through Buying a Razzamataz Re-sale FranchiseBusiness Success Through Buying a Razzamataz Re-sale Franchise

Nick Furlong and Gemma Hextall bought Razzamataz Sutton Coldfield in June 2015.

Former Student Turns EntrepreneurFormer Student Turns Entrepreneur

Lauren Kirkbride joined Razzamataz Theatre Schools as a student and now runs her own franchise.

Razzamataz Franchise Expands With New RecruitsRazzamataz Franchise Expands With New Recruits

The new Principals at Razzamataz are all set for their September openings after completing a week long extensive training session.

Razzamataz Theatre Schools Franchise Provides LongevityRazzamataz Theatre Schools Franchise Provides Longevity

Michael French launched Razzamataz Barnet in April 2012 and has recently renewed his franchise agreement for a further five years.

Career Change Leads Debbi Ledwith To Become Razzamataz Theatre School OwnerCareer Change Leads Debbi Ledwith To Become Razzamataz Theatre School Owner

Debbi Ledwith, Principal of Razzamataz Newbury, launched her school to allow her to spend more time with her three children.

Age is no barrier to Razzamataz franchise business growthAge is no barrier to Razzamataz franchise business growth

Proving that age is really just a number, Pam Dixon, has run her Razzamataz Theatre Schools franchise since 2008.

Franchising is a long-term career option for Charlotte YoungFranchising is a long-term career option for Charlotte Young

Charlotte Young, the Principal of Razzamataz West Cumbria first became a franchisee in October 2006.

New Razzamataz Theatre Schools in London and the North East set to openNew Razzamataz Theatre Schools in London and the North East set to open

The Razzamataz Theatre Schools network continues to grow with the launch of two new London schools as well as a school in the North East.

The benefits of buying a re-sale Razzamataz franchiseThe benefits of buying a re-sale Razzamataz franchise

At Razzamataz's recent training week, three new franchisees who have bought franchise re-sales, joined the franchisees who are launching in new territories.

Teachers use their skills to launch Razzamataz businessesTeachers use their skills to launch Razzamataz businesses

Razzamataz have a number of franchisees who are either former teachers or combining part-time teaching with being a Razzamataz franchisee.

What Our Franchisees Say

Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal.Helen Green, Razzamataz Sheffield


I don’t have a business background so after deciding to retire from professionally performing it was the memories of Razzamataz on Dragons’ Den that set the wheels in motion. I was really inspired by the brand and the business model and because it is a franchise business we receive a lot of help and support from Head Office as well as on-going training so I can make Razzamataz Barnet the success that I believe it can be. In the last 12 months, I have doubled my student numbers in a very competitive market and I have now clear plans on how I would like my business to progress this year.Michael French, Razzamataz Barnet


I specifically wanted to go for a franchise, and in particular Razzamataz because of the support from Head Office and other Principals. This is a network of theatre school owners so you are in business for yourself but not by yourself.Alison Beveridge, Razzamataz Durham.


Why Choose Us

TWO franchises for the price of ONE!

Affordable part time performing arts lessons

One of Dragons Den most successful investments!

Related Franchise Categories
Related Franchise Types

TotalFranchise

Franchises for sale in the UK. Explore franchise opportunities, franchise news, franchise case studies and franchise information on franchising and franchise business opportunities. Totalfranchise is the leading UK franchises resource to help you start a franchise business.

Latest News
To subscribe to our newsletter about the latest franchise opportunities and information, please enter your email address:
Latest Tweets

Papa John's wants to hear from you if you have the potential and ambition to take on single or multiple Papa John's… t.co/k6X20V0g9x

7:00 PM Apr 26th

Business Resale of the Day: Nationwide Cleaners Franchise @NC_Cleaning Guildford to Bognor Regis for £14,500 - t.co/UskZpOCtfc

11:00 AM Apr 26th
You have selected no franchises Complete your requests