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Angela's Swim School Case Study
Darryl Burroughs Started His First Angela's Swim School in 2016
Darryl Burroughs bought an Angela's Swim School franchise in East Sussex and he opened his first business in January 2016. Following continued solid growth of his client base in his first area Darryl decided to take on two more franchise areas in Surrey and Hampshire and he started his first term in both areas in September 2017.
Franchise Information
  • BFA Membership StatusProvisional
  • UK Years Established3 years
  • Current UK Coverage10%
  • Franchisee Support Staff6
  • Personal Investment Req.£5,000 approx
  • Total Startup Cost£22,000 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
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Darryl Burroughs Started His First Angela's Swim School in 2016

Darryl Burroughs came to the UK from South Africa where he had worked in the computing industry. After some time working in the print business here in the UK, Darryl was made redundant. He spent some time reflecting on whether to relocate elsewhere in the UK for a similar job or whether to start his own business.

Angela's Swim School - Darryl BurroughsAfter considering various options he decided to explore potential opportunities available in franchising. Darryl attended the British Franchise Exhibition in October 2015 with a completely open mind regarding the type of business he was looking for, but he says that of the 100+ businesses on show that day Angela’s Swim School was the only franchise he was truly inspired by!

Darryl bought a franchise in East Sussex stretching from Littlehampton on the coast to Haywards Heath and he opened for business in January 2016:
"I love the fact that in this business we are giving clients a skill for life – we’re not simply selling a commodity."

Despite having neither a swimming nor business background Darryl has embraced the training available to him from Head Office and has developed the necessary skills to effectively manage his franchise, encompassing client support, administration, business planning and finance. Head Office has assisted Darryl to recruit staff who can support him effectively in these roles.

Of the relationship with Head Office he says:
"The support has been invaluable and I know that they will help in any way they can to ensure my business succeeds."

Darryl would advise prospective new franchisees to find a business you are passionate about:
"There are inevitably days when running a franchise is extremely hard work, but if you believe in the value your business provides to clients it makes it all worthwhile."

Following continued solid growth of his client base in his first area Darryl decided to take on two more franchise areas in Surrey and Hampshire. He started his first term in both areas in September 2017.

With the help of Head Office Darryl spent the summer marketing the two areas to establish a substantial client base before starting his term.

Head Office says:
"Darryl has really thrown himself into all three of his franchises and is out everyday marketing and is growing himself a successful business. We are very proud of the hard work and dedication he has shown".

Now he has built himself a great teaching and admin team, Darryl plans to expand all three franchises by finding new pools in each area for the new year so that more clients can become strong confident swimmers and reach their full potential leaning through Angela’s Swim School tried and tested methods.

Find out how you can start your own Angela's Swim School franchise by clicking below

What Our Franchisees Say

Angela's Swim School is a company that empowers a franchisee as a business person.


I enjoy owning my own business and also being part of a bigger picture. We are part of an ever growing network and benefit from the support that Angela's Swim School gives us.


I started running my franchise in November 2014 and from day one there was a lot of support from Angela's Swim School head office. Any time I need help, advice or support I know it is there.


Why Choose Us

We teach people to be swimmers and not just to swim

We teach skills to succeed in life not just swimming

The franchise is owned by a former Team GB swimmer

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