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Trophy Pet Foods Case Study
Sharon from Woodchurch, Wirral has been running her Trophy Wirral franchise for almost three years. Sharon says that she is happier than she's ever been and has e a much better quality of life!
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff6
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Sharon Leicester covers the Wirral area with her Trophy Pet Foods franchise

"Hi, I’m Sharon from Woodchurch, Wirral and have been running my Trophy Wirral franchise for almost three years, covering Wirral, Chester and part of North Wales.

Trophy Pet Foods - Sharon LeicesterBefore Trophy I worked for almost sixteen years in a Further Education College firstly as a Librarian and before being made redundant worked part of my week in Human Resources and the rest of the week worked as P.A to the Clerk to the governors. I can’t say I felt I had achieved my lifelong ambition and everyday used to pass a quote on the wall ‘If you do a job that you love, you will never have to do a day’s work in your life’. I read this and dreamed of having my own business and working with animals.

When I was made redundant in March 2014 I knew this was the chance I had been waiting for and decided a franchise would be the best way forward seeing I was in my early fifties and no longer a youngster! I researched pet food and other pet franchises taking advice from the BFA and going to see a few before deciding that Trophy was the one for me due to the superior products and support systems in place. I like the fact that the business is my own but support is there whenever I need it.

A few weeks into the business Jake my border collie came to live with us as his previous owners could no longer keep him and this meant I could meet lots of dog owners through training classes and local dog walking groups. Jake is on Trophy Premium Duck & Vegetables and the number of people who comment on his beautiful shiny coat means talking about Trophy couldn’t be easier.

Although not having any direct sales experience this didn’t matter as just by enjoying meeting people and following the methods shown in the Trophy training I gained just under 100 customers in my first year. I was so pleased to win ‘Best New Franchisee’ in 2014 after 7 months in the business. I ensure I always give excellent customer service and I offer both a loyalty and a referral scheme which mean many of my customers now come through referrals.

I do put in the hours needed to keep the business growing which means working some evenings and weekends but I actually do not feel as if I am actually working as I enjoy what I am doing. It also means I can take the odd days off at short notice to see my daughter when she has a 24 hour layover to Manchester (She works for Emirates and lives in Dubai), which I couldn’t do when I worked for the College.

I still have a way to go but my business is building up nicely and I am getting new customers all the time. I am happier than I’ve ever been and have a much better quality of life."

If you would like to find out how to start your own Trophy Pet Foods franchise just click below

Tina Bingham Has Been Running Her Trophy Business Since 2012Tina Bingham Has Been Running Her Trophy Business Since 2012

Tina Bingham chose Trophy Pet Foods because of their healthy range of products and ethical standing.

Marion Clemens Runs Her Trophy Franchise In WessexMarion Clemens Runs Her Trophy Franchise In Wessex

Marion Clemens says that when she found Trophy it ticked all the boxes.

Trophy Pet Foods are pleased to introduce Dave and Maureen HumeTrophy Pet Foods are pleased to introduce Dave and Maureen Hume

Dave and Maureen Hume are from Barnard Castle in the North East.

Introducing Matt and Jen from Trophy Swindon & North WiltshireIntroducing Matt and Jen from Trophy Swindon & North Wiltshire

Matt and Jen joined Trophy Pet Foods in 2012 and their business has gone from strength to strength!

Introducing John & Karen Purnell from Trophy Pet Foods in Warminster, WiltshireIntroducing John & Karen Purnell from Trophy Pet Foods in Warminster, Wiltshire

John & Karen Purnell tell us about running their Trophy Pet Foods business in Wiltshire.

What Our Franchisees Say

The best thing I have every done – should have done it years ago!John Thurley


Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors' business was being run as a serious concern, it was also as clear that ethos of the owners created an environment for new businesses to achieve their own goals. Now 8 months in, we have a business consistently generating a clear operating profit. Hard work is a message new franchisees will continuously hear from head office. We very early made the decision to make Trophy our main source of family income, so hard work, perseverance, determination, were needed in bucket fulls, along with a truly supportive family. The last key ingredient is adherence to Trophy's 'system'. This can be summed up as 25 years of refined best practice that you can rely on to help you achieve your results. Follow the system, it works...Matt Snell – Trophy Swindon and North Wiltshire


Delighted with my first year, we ended year one ahead of target.Pamela Conroy


Why Choose Us

British Pet Foods, supporting British agriculture and farmers

Individual support and back up, with Trophy you are not a number

Low cost entry, big rewards, great job satisfaction

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