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Trophy Pet Foods Case Study
Marion Clemens says that when she found Trophy it ticked all the boxes.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established25 years
  • Current UK Coverage50%
  • Franchisee Support Staff6
  • Personal Investment Req.£8,000
  • Total Startup Cost£13,995 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Marion Clemens Runs Her Trophy Franchise In Wessex

Marion Clemens runs her Trophy Pet Foods franchise in Wessex.

"I was a driving instructor for 6 years before taking on my Trophy franchise. I had 3 illnesses due to the stress so I decided it was time for a major change. I wanted a way of bringing my passion for animals into my work life and a pet food franchise looked ideal. I researched the market and when I found Trophy it ticked all the boxes.

The ethical accreditation, lots of herbs and fruits in the composition, generous franchise area with huge growth potential and quality British food at very cost effective prices, makes it easy to gain new customers.

Trophy - Marion ClemensMy background meant I was happy talking to new people but I had no idea of the sales world.

The training I received at Trophy was excellent. I have been given the tools and confidence to happily seek new customers and explain about the varieties of food we have; and how we can help with any dog and cat nutritional problems. Pet owners are always so kind to me and I think that’s due to our first approach. My training showed me how to recruit new pet owners without being pushy or ‘sales person’ like. I couldn’t do it if there were hard sales involved, I’m not that type, but I can honestly say the way I was taught via the Trophy training course, leaves me buzzing.

I took on an existing franchise where the previous franchisee had suffered ill health and could no longer promote the business. In the 5 months over the winter I have increased the customer base by 33% and have barely scratched the surface of the generous household numbers allotted to my area.
I want to expand the business and eventually employ local people having several vans on the road. That may sound optimistic, but in reality, it’s achievable and possible.

However, hard work comes into it. There are days when I start loading the van at 8am, deliveries until 5pm then back into the office after dinner to put in the order, contact customers, work on my Facebook page or any manner of things, to keep the ball rolling.

I can’t imagine that any successful business didn’t start with hard work and, for a few months, feeling like you’re eating, sleeping and drinking the new venture! Every time my husband and I are alone we are coming up with new ideas, new plans and improvements, but we are thoroughly enjoying the road to our new life. All the hard work is for us. All the late nights are for us. All the outdoor events, networking and social media promotions are for us!

The product I am selling is outstanding, the backup and support is always there. The pet food market is growing. I love talking to people about their pets and they love talking to me (it seems). The only thing between where I am now and succeeding with our plans is hard work, and that I can do due to my training and the joy I have found in recruiting and introducing new customers to Trophy and the services we can provide."

If Marion's story has interested you then find out more about the Trophy Pet Foods franchise by clicking below

Tina Bingham Has Been Running Her Trophy Business Since 2012Tina Bingham Has Been Running Her Trophy Business Since 2012

Tina Bingham chose Trophy Pet Foods because of their healthy range of products and ethical standing.

Sharon Leicester covers the Wirral area with her Trophy Pet Foods franchiseSharon Leicester covers the Wirral area with her Trophy Pet Foods franchise

Sharon from Woodchurch, Wirral has been running her Trophy Wirral franchise for almost three years.

Trophy Pet Foods are pleased to introduce Dave and Maureen HumeTrophy Pet Foods are pleased to introduce Dave and Maureen Hume

Dave and Maureen Hume are from Barnard Castle in the North East.

Introducing Matt and Jen from Trophy Swindon & North WiltshireIntroducing Matt and Jen from Trophy Swindon & North Wiltshire

Matt and Jen joined Trophy Pet Foods in 2012 and their business has gone from strength to strength!

Introducing John & Karen Purnell from Trophy Pet Foods in Warminster, WiltshireIntroducing John & Karen Purnell from Trophy Pet Foods in Warminster, Wiltshire

John & Karen Purnell tell us about running their Trophy Pet Foods business in Wiltshire.

What Our Franchisees Say

Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors' business was being run as a serious concern, it was also as clear that ethos of the owners created an environment for new businesses to achieve their own goals. Now 8 months in, we have a business consistently generating a clear operating profit. Hard work is a message new franchisees will continuously hear from head office. We very early made the decision to make Trophy our main source of family income, so hard work, perseverance, determination, were needed in bucket fulls, along with a truly supportive family. The last key ingredient is adherence to Trophy's 'system'. This can be summed up as 25 years of refined best practice that you can rely on to help you achieve your results. Follow the system, it works...Matt Snell – Trophy Swindon and North Wiltshire


The best thing I have every done – should have done it years ago!John Thurley


Delighted with my first year, we ended year one ahead of target.Pamela Conroy


Why Choose Us

British Pet Foods, supporting British agriculture and farmers

Low cost entry, big rewards, great job satisfaction

Individual support and back up, with Trophy you are not a number

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