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Premier Case Study
Premier Sport are pleased to introduce Jeff Abram.
Jeff Abram has launched his Premier Sport business in Marston Green, Birmingham, after attending a discovery day in December 2013.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage40%
  • Franchisee Support Staff20
  • Personal Investment Req.£7,500 approx
  • Total Startup Cost£14,950 approx
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes

Premier Sport are pleased to introduce Jeff Abram

Jeff lives in Nuneaton with his partner Joy and two children. He’s has launched his Premier Sport business in Marston Green, Birmingham.

Jeff has always been involved in the commercial sales arena. For 25 years he’s enjoyed continued sales success in the domestic appliance industry. In 2010 he was voted 'best sales manager' by his clients at the national business awards.

Premier Sport - Jeff AbramThe majority of Jeff’s career has been involved with selling high end, premium cooking and domestic appliances whereby sales are achieved by presenting the value and not the price. Jeff could immediately see the similarities with Premier Sport and although different, the principles and values are similar to achieve success.

Jeff acknowledges that he is the type of guy who does not make instant decisions and especially those that are major involving his career. He prefers to take his time and assimilate all the information to ensure that he and his family arrive at the right decision.

Jeff first attended a discovery day in December 2013. Although he was initially excited about the Premier Sport proposition he needed to ensure the timing was right before proceeding with his interest.

Jeff observed the continued growth of Premier Sport and when the opportunity arose to leave his job he jumped at the opportunity to join Premier Sport. Following a successful director interview at head office, Jeff commented on the positive attitude of every person he met and has spoken with over the phone. This positive impact cemented his decision that Premier Sport was a brand and network he felt at ease with and was excited about joining.

Jeff is a football nut and enjoys coaching his son’s football team. His initial interest in seeking a career in sport was formed by undertaking his FA level 1 coaching qualification and is looking forward to obtaining further qualifications through Premier Sport.

In summary, Jeff is now looking forward to combining what he does best and that is talking to people and building relationships with what he will receive from Premier Sport, to build a business that puts a smile back on his face.

If Jeff's story has interested you in finding out more about the opportunities available with Premier Sport just click below to request your FREE franchise information pack

 
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What Our Franchisees Say

Our objectives are to continue to grow the business and create a strong and outstanding workforce. I would recommend this opportunity to anyone, there is a great support network using a tried and tested model made successful by many franchisees with a wealth of experience plus Premier Sport are constantly investing to develop our businesses and brand.Gavin Winter, Staffordshire and Stoke-on-Trent


Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received.Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent


I would definitely recommend Premier and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.Gareth Simpson, franchisee in Cambridge and Newmarket


Why Choose Us

A head office team of qualified professionals to support franchisees, including Sales, Marketing, Operations, Recruitment, Training, Compliance, HR, Communications, Corporate Responsibility

12 month mentor support

Full BFA member


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