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MAD Academy Case Study
A Spotlight on MAD Academy's Kate Lawrence.
Kate Lawrence answers some questions about herself and her MAD Academy business.
Franchise Information
  • BFA Membership Status-
  • UK Years Established5 years
  • Current UK Coverage20%
  • Franchisee Support Staff6
  • Personal Investment Req.£3,500
  • Total Startup Cost£7,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

A Spotlight on MAD Academy's Kate Lawrence

Franchisee Spotlight - Kate Lawrence:

What is your favourite MAD Song or Activity and why?

MAD Academy - Kate LawrenceMy favourite song has to be Waiting Athletes! The children and the parents absolutely love it! In the bit at the beginning where its quiet and we sing "1,2,3 whose it going to be" the children all go to sleep like in Sleeping Bunnies and then when we say "on your marks get set go" they all jump up and run round like mad (obviously very carefully)! Great fun! I also adore the Christmas theme as it’s such a great fun party atmosphere! My favourite bit has to be when we get the bells out and all sing Jingle bells!

What's the funniest thing to happen while doing MAD?

When the power to the hall I was in suddenly went off half way through the warm up. I decided we should try and carry on singing the tune as we went. Unfortunately nobody knew the words and it turned into the scene from the Office with David Brent doing his dance! In the end we all just dissolved into laughter and collapsed on the floor! I am thinking you probably had to be there but it was very funny at the time!

What are your hobbies?

In between running MAD classes, doing MAD admin, doing school runs, feeding everyone, being a taxi driver and attempting to keep on top of the washing, ironing and cleaning I like to read!! I belong to a lovely book club and even though it mostly involves drinking wine I get to read some good books! I have just read the latest Stephen King – Doctor Sleep. Bit scary but definitely worth reading! I also play the piano, not terribly well but my son Freddie is starting to learn so I can make sure he is practising properly! I am not sure he is terribly happy about this though!

Tell us something about yourself that people may not know?

I used to play the viola and once played in an orchestra conducted by Yehudi Menuhin.

Do you have any words of wisdom for other franchisees?

To look after ‘You’! Running the franchise can become all-consuming and take all your time and especially your energy if not careful. I have found this out to my detriment and have had several bouts of tonsillitis over the last couple of years! I have had to come to terms with the fact I simply cannot do it all! I recommend getting an agent who can help run the classes and also help with parties at the weekend. Also sometimes you just have to say no and that is okay!

To find out more about the MAD Academy franchise just click below

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Lucy Norfolk tells us about herself and running her MAD Academy business in Camberley.

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Having been an IT manager in London for several years, Trish Nawacki was attracted to the concept of MAD Academy when she attended a session with her daughter.

Meet Sophie Hill from MAD Academy for Oxford and BicesterMeet Sophie Hill from MAD Academy for Oxford and Bicester

Sophie Hill talks to us about why she chose MAD Academy and running her business in Oxford and Bicester

Introducing Karen Morgan from MAD Academy Epsom & LeatherheadIntroducing Karen Morgan from MAD Academy Epsom & Leatherhead

Karen Morgan talks to us about starting her MAD Academy business in Epsom & Leatherhead and about how she has been getting on with her classes

Nikki Carr joined MAD Academy as a franchisee in 2006. Since then she has successfully launched her business across Windsor, Ascot and Sunningdale.

What Our Franchisees Say

Well I am now into my 4th year with MAD Academy. Business is great! With the support from Head Office I have achieved my goal and now have 3 agents working alongside me!Debbie

I didn't think that I would be able to run my own business, but with the support, talent and wealth of knowledge available, I have made it work. No other job offers the flexibility to work and able to spend time with my family. I love it!Pauline

I think that the best thing about being part of the MAD Academy team, rather than running an independent business, is the website, the MAD material and regular the training.Karen

Why Choose Us

Child early years development in action for all to see

Rewarding, proven, expandable business opportunity with MAD Academy

The highlight of the week for MAD Academy class mates

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