Jodie Horton-Stanley opened full on day one in September 2010 and has managed to combine the business with bringing up her young daughter.
In the three month run up to my launch at Bristol North I tried to create a 'buzz' about the Dragons’ Den backed Theatre School coming to town. Even though there were several other big names in the area that didn't deter me as the branding, feel and excitement behind Razzamataz Theatre Schools was a recipe for success. I threw myself 100% into marketing the school and would talk to anyone and everyone that would listen! It's all about getting yourself out there and not being shy about selling yourself and your business - no one is going to do it for you!
To open with a bang, do something that is going to get people talking and wanting to be a part of the School. Before my launch I held a dance workshop with Kylie Minogue’s choreographer, which attracted press attention and created a stir in the area. Also, you have to realise that once the school is open, the hard work really begins - you have to maintain the interest and excitement not only to attract new customers but to retain the existing ones.
When running a professional business and a ever growing one it is vital to be organised, not only to be time efficient but to be able to grow the business and utilise important leads and enquiries effectively.
New franchisees should look at launch day as the shop front for their business. It is vitally important that it is done in a professional way as this will be what your school will be initially judged on. Plan, plan and plan then plan a bit more for every eventuality!
To maintain the high standard and reputation of my school, which is well into its second year. There are excellent opportunities for growth in the next town and most of my classes now hold a waiting list so it's a perfect time for expansion!
Many people have have found a rewarding long term career through franchising with Razzamataz Theatre Schools.
Razzamataz Theatre Schools franchise, with almost 50 schools throughout the UK, has many retired performers as Principals.
Nick Furlong and Gemma Hextall bought Razzamataz Sutton Coldfield in June 2015.
Jessica Chandler Smith has seen her Razzamataz franchise in Brentwood achieve huge success in just a few short weeks.
Lauren Kirkbride joined Razzamataz Theatre Schools as a student and now runs her own franchise.
The new Principals at Razzamataz are all set for their September openings after completing a week long extensive training session.
Michael French launched Razzamataz Barnet in April 2012 and has recently renewed his franchise agreement for a further five years.
Debbi Ledwith, Principal of Razzamataz Newbury, launched her school to allow her to spend more time with her three children.
Proving that age is really just a number, Pam Dixon, has run her Razzamataz Theatre Schools franchise since 2008.
Charlotte Young, the Principal of Razzamataz West Cumbria first became a franchisee in October 2006.
The Razzamataz Theatre Schools network continues to grow with the launch of two new London schools as well as a school in the North East.
At Razzamataz's recent training week, three new franchisees who have bought franchise re-sales, joined the franchisees who are launching in new territories.
Razzamataz have a number of franchisees who are either former teachers or combining part-time teaching with being a Razzamataz franchisee.
Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal.Helen Green, Razzamataz Sheffield
I don’t have a business background so after deciding to retire from professionally performing it was the memories of Razzamataz on Dragons’ Den that set the wheels in motion. I was really inspired by the brand and the business model and because it is a franchise business we receive a lot of help and support from Head Office as well as on-going training so I can make Razzamataz Barnet the success that I believe it can be. In the last 12 months, I have doubled my student numbers in a very competitive market and I have now clear plans on how I would like my business to progress this year.Michael French, Razzamataz Barnet
The support from Head Office is fantastic and they are always there to listen and to guide you through. You are getting advertising/marketing ideas, contacts and systems provided for you that you may not have if you were to open an independent school.Amy Latchman, Razzamataz Rickmansworth.
TWO franchises for the price of ONE!
One of Dragons Den most successful investments!
Affordable part time performing arts lessons