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Tutor Doctor Case Study
Joyce wanted to have more flexibility and be able to work from home.
Franchise Information
  • BFA Membership StatusAssociate
  • UK Years Established5 years
  • Current UK Coverage30%
  • Franchisee Support Staff16
  • Personal Investment Req.£10,000
  • Total Startup Cost£29,700
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Joyce E Batten - Tutor Doctor Bromley & S E London

Joyce E Batten has a very varied background, but for the past 25 years she was a senior executive in the social housing sector in a number of capacities. Joyce was also a senior director of a housing association, a non-executive director of another and on the governing body of the educational board for housing professionals. Joyce set up a small consultancy to offer her services to the housing sector, which she ran successfully for a number of years however a change in her personal life led her to review her life “I had a wish to do something different”.

Tutor Doctor Franchise Children's Education FranchiseDue to her personal circumstances changing, Joyce wanted to have more flexibility and be able to work from home. She wanted a business where she could determine and invest in her future and choose a new path. With the current state of the economy Joyce believed few employers would give her the opportunity to start anew and provide enough flexibility in her work. She wanted the challenge of developing a business in her local area and seriously considered this as one of the number of options to take a different direction in life.

With this in mind Joyce looked attended a number of business seminars in early 2011. "At one such event, a very sassy female speaker said ‘if you can find a business which helps families or help women to achieve what they want to do, then you should be successful’ I had often seen The Franchise Show advertised so I took the opportunity to attend one in February 2012 at the Excel centre in order to see what was on offer.  I did not see anything there but Lloyds Bank approached me about attending a seminar which explored the benefits of franchising.  I attended and I also registered with an online consultancy which was specialised in introducing franchisors to franchisees. The rest is history!"

Considering a number of businesses which related to Joyce’s professional background she started to look at Estate or Letting Agencies which were strong possibilities, however the seminar run buy Lloyds TSB gave her a real insight into some of the considerations she needed to make, the questions she needed answering before proceeding.

"The consultancy I had registered with gathered information about me both via the application form and a number of lengthy conversations. They told me about Tutor Doctor, explaining that it is a management business. As I am an experienced manager, I decided to give it some consideration."

"I was sent a webinar which I listened to with great interest.  It was clear, interesting and positive. I had developed a range of 30 questions I wanted to have answered and the webinar answered 15 of them.  This was a very positive start and I started to get very excited.  Throughout my professional career I had wanted to make a difference and this seemed, to me, to be offering me the opportunity to make a differences. The values of the organisation were very similar to my own and so the relationship developed. I started weekly conversations with the International VP for business development, during which I explored the other areas for consideration, more fully."

"One of the most important aspects was to be able to speak to some franchise owners to learn about their experiences.  After speaking to 8 owners who answered the remaining 15 questions, I was convinced that the Tutor Doctor business was one I wanted to own."

With savings and a small loan from the bank as working capital, Joyce went ahead and invested in the Tutor Doctor franchise.

“The Jump Start support programme and continued contact with members of my group is really helpful and encouraging.  One family grouping from my class keeps in contact with me regularly by email and that is fantastic.  I also value the weekly Team Call where other franchisees with special skills or interest share their knowledge and experiences with the whole community of franchisees.  It has helped me to improve my offer to clients, and the service I provide, as well as inspiring me with ideas I have been able to use to develop my business.”

Joyce expected starting her own business was going to be challenging "Even when you have carried out a lot of research in preparation to launching, you realise there is more to do.  Getting the right balance between recruiting tutors and attracting potential clients is a real challenge and a balancing act that needs thought and effort. Understanding what works and what does not work in your area is also another area to be grappled with. Learning to analyse your results and take decisions based on what you have learned is also an area that can be challenging. With experience and perseverance, these things fall into place."

Now approaching the end of her first full year and having personally signing, almost, 70 clients from having none, Joyce is very pleased "Especially given that we are in a recession." she says. "I am looking to double that this time next year."

"My first student had experienced poor AS results in two subjects. Her parents contacted me in despair but with the help of my tutors she re-sat her exams three months later and achieved a grade A pass. I felt pure joy.” Joyce recalls. “I speak to parents on a regular basis to check how things are going for their child. In 99% of cases, parents have noticed improved subject knowledge and self-confidence leaving behind a much happier child. I am starting to get more and regular customers and referrals."

Looking to the future Joyce’s plans are to grow the business as much as she can. With a regional franchise it gives her greater scope and, depending on how things progress, Joyce is planning to purchase additional protected territories!

"In the words of the presenter of the Lloyds Bank seminar, 20% of new business succeed, 92% of franchisees succeed.  With those odds, the choice I had to make was easy, but I agree with the thought that if you can find a business which suits your current life circumstances and values, and you can help families achieve what helps them, then you have a high chance of success."

To find out more information about Tutor Doctor franchise just click below

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Roger Kennedy launched his Tutor Doctor business in Hitchin and Stevenage in January 2017.

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Martin Browne has been running his Tutor Doctor franchise in Edinburgh since October 2016.

From teacher, to student, to Tutor Doctor business owner!From teacher, to student, to Tutor Doctor business owner!

Leon Collins has been running his Tutor Doctor franchise in East London, for just five months, but already recognises that buying his franchise was one of the best decisions he’s ever made.

From Corporate Success to Community Triumph for James Goody and Merri ApplegateFrom Corporate Success to Community Triumph for James Goody and Merri Applegate

James Goody and Merri Applegate have traded in corporate roles to run their own Tutor Doctor business.

The return from Oz: a local business success storyThe return from Oz: a local business success story

After relocating from Australia with his family teacher Matt Kerr has been running his Tutor Doctor business, in Bath, since November 2015.

Dominic Stone started his Tutor Doctor business in 2010Dominic Stone started his Tutor Doctor business in 2010

Based in Lancashire Dominic Stone has seen his Tutor Doctor business grow by up to 60% year on year since starting in June 2010.

Tutor Doctor Welcome Mark and Joanna ButlerTutor Doctor Welcome Mark and Joanna Butler

Mark and Joanna Butler started their Reading-based Tutor Doctor business in April 2014.

Rob Kerrison is reaching new heights with Tutor Doctor in CambridgeRob Kerrison is reaching new heights with Tutor Doctor in Cambridge

Rob Kerrison and his wife run their Tutor Doctor business in Cambridge and Rob tells us how they started.

Joyce Batten started her first Tutor Doctor franchise in September 2011Joyce Batten started her first Tutor Doctor franchise in September 2011

Not content with one Tutor Doctor franchise Joyce Batten has taken on another three territories under the company’s 'Empire Builder' programme.

Introducing Alan and Rachel Bentley from Tutor Doctor in Keighley and YorkshireIntroducing Alan and Rachel Bentley from Tutor Doctor in Keighley and Yorkshire

With some uncertainty at work Alan and Rachel started to seriously look into the possibility to running their own Tutor Doctor business.

Mihir & Heena Patel Tutor Doctor, Loughton, EssexMihir & Heena Patel Tutor Doctor, Loughton, Essex

Mihir and Heena are hoping to continue their success and go on to travel and own a further 2 or 3 territories in Florida – "The more you put in the more you get out!"

Owning and running her Tutor Doctor business has been the biggest change for AlexOwning and running her Tutor Doctor business has been the biggest change for Alex

Alex had been training and performance-coaching adults at IBM for ten years when she thought "If only I could do this for children how powerful would that be?"

Mihir & Heena Patel Tutor Doctor LoughtonMihir & Heena Patel Tutor Doctor Loughton

Mihir and Heena had just got married and wanted to own their own business and a Tutor Doctors franchise was the answer.

Andrew explains why he made this life changing decision to own a Doctor FranchiseAndrew explains why he made this life changing decision to own a Doctor Franchise

I was so impressed with the high standard that I saw when we looked at becoming Tutor Doctor franchisees. What struck me the most was the level of professionalism

Lesley Nicol - Tutor Doctor - LondonLesley Nicol - Tutor Doctor - London

Meet successful Tutor Doctor franchisee Lesley Nicol from London

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Medical doctors may no longer make house calls as a regular part of their daily routine, but for one new tutoring company, it is their lifeblood.

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Tutor Doctor helps all ages in all subjects in the comfort of home.

Janice M. Williams Is A Tutor Doctor FranchiseeJanice M. Williams Is A Tutor Doctor Franchisee

Janice M. Williams of Tutor Doctor offers a remedy for today’s rducation challenges.

Daphne Engelken - Tutor Doctor FranchiseeDaphne Engelken - Tutor Doctor Franchisee

Daphne enjoys Tutor Doctor’s business model as it allows her to spend quality time with her family, while making a contribution to the education of other local youngsters.

Why Choose Us

Benefit from our successful one-on-one tutoring model that eliminates the need for high overhead costs associated with a traditional brick and mortar business.

Tutor Doctor franchisees benefit from the use of The Big Apple, a centralized customer relationship management (CRM) software system that assists with the ongoing coordination and management of the tutors. The Big Apple streamlines the client relationship process to increase the system's profitability.

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