Baby Sensory

Business Concept

The Baby Sensory programme comprises over 40 unique, themed sessions for parents and their young babies. It draws on current research, the work of theorists, early year’s experts, and over 30 years of personal experience of founder Lin Day.

Up to 20 parents and babies attend each session and the sessions are typically run at a hired venue such as a local community centre. This style of operation has a number of benefits to the franchisee.

• Parental presence reduces the cost of insurance cover;
• The classes can be run by a Sole Operator;
• Manageable premises costs. 
  

Company History

Baby Sensory founder Lin Day started running her own Baby Sensory classes in Salisbury in 2004. Following the success of her classes Lin decided to offer Baby Sensory franchises in July 06. The first franchisee Lucy Thomson started her classes in Kent in October 2006.

Baby Sensory now has 7 franchisees running classes throughout the UK.

Franchisee Role

Franchisees promote and run Baby Sensory classes in their exclusive territory.

Franchisees run between 1 and 4 sessions per day and work between 2 and 4 days per week. Thus this is an ideal role for those looking for a rewarding and flexible career.

The Franchise Package For the franchise rental you get:

• The use of a proven business model and the support of its owners;
• Exclusive rights to run Baby Sensory classes within your territory;
• 4 sets of 10 detailed lesson plans;
• A Business Operation Manual;
• Your own page on the Baby Sensory website and e-mail address
• Listing on a range of parent and baby activity websites;

For the training and equipment you get:

• Five days initial training;
• An initial set of developmental equipment which includes a sensory area for free play and sensory equipment for the first 10 lesson plans.

We advise franchisees to budget £250 per term (4 per year) for additional equipment Franchises are also expected to attend 2 training conferences per annum (£100 per conference)

Performance of Existing Franchisees

Lucy Thompson our first franchisee had 70 parents and babies registered at the end of her first full term and has over 190 registered at the end of her first year.

Our franchisees charge between £50 and £60 per ten week term dependent on their location. Lucy charges £60 per term and operates in Kent.

Profile of Franchisee Sought

A successful Baby Sensory Franchisee will need a range of qualities including:

• Excellent interpersonal skills to promote and run classes for parents and their babies;
• Self Confidence and Enthusiasm to run sessions with up to 20 parents with their babies. You will lead varied sessions including singing, signing, puppet shows and the other activities and your confidence and personality must shine through;
• Self Motivation and Drive to run your own business. This is vital in your first term when you will need to establish a good reputation in your area.
• We seek Caring and Thoughtful Leaders who share Baby Sensory’s commitment to delighting its customers.