Kiddleydivey Franchise

Kiddleydivey brings Music for the Elderly to Shropshire & Mid Wales!

19th August 2015

Kiddleydivey have been providing therapeutic music and movement sessions to those with dementia and the elderly for over 17 years and now their services are available throughout Shropshire and into Mid Wales.
Kiddleydivey brings Music for the Elderly to Shropshire & Mid Wales!

Eve Whitmore in action at one of the care homes

Kiddleydivey have been providing therapeutic music and movement sessions to vulnerable groups, those with dementia, and the elderly in general for over 17 years. Now their services are available throughout Shropshire and into Mid Wales via local franchisee Eve Whitmore.

Eve says, "I am so thrilled to be able to offer Kiddleydivey sessions in our area and the response from the care community has been amazing. Kiddleydivey has a fantastic reputation which has been built through providing excellent therapeutic music and socialisation sessions which supports residents in their continued mobility; their social interaction; their connection with memory; and their quality of life. In short, our mission is simply this – to support quality of life improvement for those we work with."

Sally Murphy, managing director at Kiddleydivey head office explains, "The use of music as a therapeutic tool is well documented. When music and songs, specially chosen for their inherent therapeutic qualities, are combined with props to facilitate and encourage movement, social interaction and memory function, the results are frequently, incredible! Residents who don’t usually communicate, can suddenly start to sing and interact with others. People who are usually withdrawn and quiet, start to become animated, and others, who are not normally very mobile, often decide to dance! The results are instantaneous and can be long standing."

"Therapeutic activity sessions such as these are so important to the lives of the elderly", Sally continues. "As well as the many therapeutic benefits they offer, they give residents in care homes something to look forward to and for the resident’s relatives, a worthwhile activity they can share."

With over 40 care homes already signed up there is clearly a demand locally.

"The staff that I have met have all been incredibly keen to investigate news ways to improve the quality of life for their residents", says Eve. "The sessions are stimulating for both the mind and body but most of all they are fun. It is an amazing boost to see residents respond so positively to the music and they absolutely love the props!"

Sally Murphy, Managing Director at Kiddleydivey head office commented, "Kiddleydivey are thrilled to introduce their new franchisee, Eve Whitmore. Eve is going to cover the Shropshire and Mid Wales areas. Eve has a wonderfully warm, vibrant personality, a great sense of humour. She is full of energy and fun and brings all these fantastic qualities to her music sessions, which are already proving to be extremely popular. Eve is passionate about helping the elderly through music and activity and has already had some great results!"

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Kiddleydivey Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
New Launch
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£3,000 approx
Total Startup Cost
£5,997 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

What Our Franchisees Say

I wanted to be able to do the school run every morning and most evenings. I wanted to be able to work 3-4 days a week so that I would still have time to spend with my children. I knew how much money I would need to earn every month and Kiddleydivey lets me achieve that,

Eve Whitmore, franchisee since 2014

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