Premier Sport have developed a brand new fitness initiative backed by ukactive. The initiative was launched at a North London school by Premier Sport and ukactive, accompanied by Duncan Goodhew MBE and GB athletes Romaine Bailey and Lee Shinkin.
With English children’s fitness levels on a downward spiral (declining at a rate of 0.95% annually), Premier Sport have developed a brand new fitness initiative, backed by ukactive, to help combat this issue.
On Thursday 19th May 2016 the initiative was launched at a North London school by Premier Sport and ukactive, accompanied by Duncan Goodhew MBE and GB athletes Romaine Bailey and Lee Shinkin.
Schools in Islington and Camden were given the chance to sign up to the brand new initiative, which involves four bleep tests over the space of a year, which will help to identify when children are most inactive.
Dr Steven Mann, ukactive Research Director, who used the results of the previous pilot to produce an international research paper, had this to say about the initiative:
"It is fantastic to see the growth of the ‘My Personal Best’ initiative in action. The impact that the programme has had nationally is already a cause for celebration and the fact that schools in Camden and Islington will be able to engage with this model is a real plus to everyone in the Borough."
Olympian launches Premier Sport’s brand new health & fitness programme
31st January 2017
Sally Gunnell OBE has officially launched Premier Transition, the latest brand offering brought to market by Premier Sport.
Worrying New Research from Premier Sport
14th September 2016
Premier Sport have published new research alarmingly revealing that only 10% of children are doing physical activity every day.
Inactivity time-bomb caused by lazy summer holidays, new research suggests
6th July 2016
British schoolchildren are losing 80 per cent of fitness gained during term time through ‘lazy summer holidays,’ new research from ukactive...
Chris Kamara backs free initiative to get over 10,000 children active this summer
9th May 2016
Chris Kamara launches the Premier Sport 'Inspire to Engage' initiative to get more children active during the summer holidays.
Premier Sport Shortlisted in the 2016 bfa HSBC Franchisor of the Year Awards
27th April 2016
Premier Sport have been shortlisted for the Franchisee Recruitment category at the prestigious 2016 bfa HSBC Franchisor Of The Year Awards.
FREE Road to Rio Fitness Challenge Gets Children Active Daily
1st April 2016
Premier Sport have launched a FREE virtual Road to Rio Challenge that sees schools race from one continent to another.
Premier Sport & Dame Kelly Holmes Trust team up to Inspire the Next Generation
29th March 2016
Premier Sport has teamed up with the Dame Kelly Holmes Trust to provide inspirational athlete visits to over 10,000 UK primary school...
I would definitely recommend Premier Sport and franchising to people looking for a business. I really enjoy it. Being my own boss, the money, working in sport and being a role model for children in the area.Gareth Simpson, franchisee in Cambridge and Newmarket
26th February 2016
Paul Wood started with Premier Sport in 2014