Premier Sport Franchise

FREE Road to Rio Fitness Challenge Gets Children Active Daily

1st April 2016

Premier Sport have launched a FREE virtual Road to Rio Challenge that sees schools race from one continent to another.
FREE Road to Rio Fitness Challenge Gets Children Active Daily

The Golden Mile in partnership with Premier Sport have launched a FREE virtual Road to Rio Challenge that sees schools race from one continent to another, eventually arriving at the Rio Games this summer, with a chance to win some cool prizes along the way.

The Golden Mile is a national initiative designed to get primary school children aged 4-12 years old completing regularly physical activity and tackle the alarming rise in childhood obesity. As part of the Road to Rio challenge, children will collectively walk, jog or run across five chosen continents, eventually arriving in Rio...all within the safety of the school grounds. Along the way, children will learn about different athletes and sports from each continent.

Schools are competing to win a free sports day this summer, in a number of different sports, provided by the UK’s leading provider, Premier Sport. The Golden Mile is accompanied by an online portal which records children’s fitness activity as well as producing data graphs for every child, class and school. Finally, the online system includes a reward structure providing children with cool certificates when they reach different milestones across each continent.

Lucy Hatton, silver medallist at the 2015 European Athletics Indoor Championship, commented:
"2016 is such an exciting year with Brazil hosting the Olympic and Paralympic games. More great news is that Premier Sport have launched the Road to Rio Challenge with The Golden Mile giving children the chance to explore the world without even leaving their school! I can’t wait to see you arrive in Rio! Good luck!"

Lucy Hatton is a British track and field athlete competing in the hurdles. She was the silver medallist in the 60 metres hurdles at the European Athletics Indoor Championships in 2015, with a personal best of 7.90 seconds in that event which ranks her third on the British all-time lists. Lucy is in line to represent GB in the 100m hurdles in Rio this summer.

To give you an idea of the impact The Golden Mile is having in schools across the nation, in the last academic year alone, children completed 169,000 miles of exercise around their own Golden Mile tracks- that’s the equivalent to walking halfway to the moon!

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Premier Sport Franchise News

Worrying New Research from Premier Sport
14th September 2016
Premier Sport have published new research alarmingly revealing that only 10% of children are doing physical activity every day.

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Chris Kamara backs free initiative to get over 10,000 children active this summer
9th May 2016
Chris Kamara launches the Premier Sport 'Inspire to Engage' initiative to get more children active during the summer holidays.

Premier Sport Shortlisted in the 2016 bfa HSBC Franchisor of the Year Awards
27th April 2016
Premier Sport have been shortlisted for the Franchisee Recruitment category at the prestigious 2016 bfa HSBC Franchisor Of The Year Awards.

Premier Sport & Dame Kelly Holmes Trust team up to Inspire the Next Generation
29th March 2016
Premier Sport has teamed up with the Dame Kelly Holmes Trust to provide inspirational athlete visits to over 10,000 UK primary school...

Premier Sport Remains Only Full bfa Member in Industry
21st March 2016
Premier Sport is delighted to announce they successful passed the reaccreditation process and will continue to be a full member of the bfa.

Premier Sport Wins National Award
18th March 2016
The Premier Sport marketing team scooped Best PR Campaign at this year’s Franchise Marketing Awards at London Olympia.

Premier Sport Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
15 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£7,500 approx
Total Startup Cost
£14,950 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

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