Premier Sport Franchise

Premier Sport recognised for excellence at the 2016 Franchise Marketing Awards

14th March 2016

The Premier Sport Marketing team was named finalist in the 2016 Franchise Marketing Awards.
Premier Sport recognised for excellence at the 2016 Franchise Marketing Awards

For the third year running, the Premier Sport Marketing team was named finalist in the 2016 Franchise Marketing Awards for 'Best Franchise Marketing Support' and 'Best PR Campaign' categories, which recognises the industry's most innovative and effective marketing campaigns.

The 'Best Franchise Marketing Support' category recognises franchisors for excellent training, management and support provided to new franchisees’ to aid their marketing activity. In the coveted 'Best PR Campaign', Premier Sport have been recognised for capturing the imagination of the desired audience by offering 10,000 free places on their activities last summer.

Luke Miles, Group Marketing Director commented:
"We’re obviously delighted to be named as finalist in two categories again this year. The team here at HQ have worked extremely hard to ensure our network has all the tools at their disposal to be a success, and this year’s financial results definitely reflect that.

Most pleasing for me is being recognised in the Best Franchise Marketing Support category, as we’ve implemented additional support and training for new and established franchisees, a trend we plan to continue. Our mindset has always been to evolve and improve our support across all areas of the business and that is what we’re fully committed to doing."

Over the past 11 years, the Franchise Marketing Awards have become one of the industry's most highly-coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.

Premier Sport is part of Premier Education Group which also includes Premier Performing Arts and the Golden Mile and combined form the biggest sport, physical activity and performing arts provider in the UK, employing over 900+ Activity Professionals. Premier Sport alone has over 8 million visits for a minimum of 1 hour on its activities every year. This represents even more young people than ever before experiencing some form of physical activity through Premier’s innovative programmes.

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Premier Sport Franchise News

Worrying New Research from Premier Sport
14th September 2016
Premier Sport have published new research alarmingly revealing that only 10% of children are doing physical activity every day.

Inactivity time-bomb caused by lazy summer holidays, new research suggests
6th July 2016
British schoolchildren are losing 80 per cent of fitness gained during term time through ‘lazy summer holidays,’ new research from ukactive...

My Personal Best Initiative Launched!
30th May 2016
Premier Sport have developed a brand new fitness initiative backed by ukactive.

Chris Kamara backs free initiative to get over 10,000 children active this summer
9th May 2016
Chris Kamara launches the Premier Sport 'Inspire to Engage' initiative to get more children active during the summer holidays.

Premier Sport Shortlisted in the 2016 bfa HSBC Franchisor of the Year Awards
27th April 2016
Premier Sport have been shortlisted for the Franchisee Recruitment category at the prestigious 2016 bfa HSBC Franchisor Of The Year Awards.

FREE Road to Rio Fitness Challenge Gets Children Active Daily
1st April 2016
Premier Sport have launched a FREE virtual Road to Rio Challenge that sees schools race from one continent to another.

Premier Sport & Dame Kelly Holmes Trust team up to Inspire the Next Generation
29th March 2016
Premier Sport has teamed up with the Dame Kelly Holmes Trust to provide inspirational athlete visits to over 10,000 UK primary school...

Premier Sport Remains Only Full bfa Member in Industry
21st March 2016
Premier Sport is delighted to announce they successful passed the reaccreditation process and will continue to be a full member of the bfa.

Premier Sport Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
15 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£7,500 approx
Total Startup Cost
£14,950 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

A head office team of qualified professionals to support franchisees, including Sales, Marketing, Operations, Recruitment, Training, Compliance, HR, Communications, Corporate Responsibility

What Our Franchisees Say

Before I started with Premier it never entered my head I would even run my own business, let alone three, successfully. I never dreamt I would do the things I now do as daily routines, and couldn't see myself being in this position without the guidance and support I have received. Our projected turnover this year is between £700 - £750k over our three franchises. This has grown steadily over the last few years and is something we are very committed to achieving this year.

Danny Bloomfield, Franchisee for Suffolk, Norfolk and Kent – employing two managers and 40 + coaches

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