Riverford Organic Franchise

Riverford Organic Introduce New Master Veg Cooking Classes

13th April 2016

Riverford Organic are introducing Master Veg cooking classes to communities across England.
Riverford Organic Introduce New Master Veg Cooking Classes

Farmers and self-confessed 'veg nerds', Riverford Organic Farms, are introducing Master Veg cooking classes to communities across England, which are designed to encourage people to learn to cook and eat with fresh seasonal produce, and hopefully obtain a few new customers along the way too.

Classes involve a two hour hands-on cooking course using the best of the seasonal organic produce grown on Riverford’s farms, followed by a meal where the small group will enjoy the food they have cooked.

Founded by farmer Guy Watson, Riverford has been growing and delivering its iconic organic veg boxes to homes across the country for over 20 years, and are famous for championing veg-centric dishes.

Guy Watson explains:
"Our cooking classes will show you that you don’t have to settle for boring boiled carrots, and that you can make cabbage or cauliflower really exciting. Our veg is grown for flavour, rather than yield, and our friendly cooking classes will show you how to make veg the star of your plate."

Melanie Yates, franchisee who delivers within the Warwickshire area said:
"My fellow franchisees and I are really excited to be hosting these classes for our local communities. It’s a fantastic way for potential customers to learn more about where our produce comes from, meet likeminded people in their area and learn valuable tips and an array of new cooking skills. Whether people are thinking about having weekly food deliveries from us, or just want an enjoyable evening in good company with great tasting, healthy food, it’s sure to be a good night."

Riverford are always looking at new and exciting ways to promote their produce, engage with existing customers and encourage others to shop with them. The Master Veg classes are the latest venture and so far feedback from attendees has been extremely positive, one customer said:
"The way the class was run made it a lot of fun. The instructor had a great way of making everyone feel included and was clearly genuinely very enthusiastic about Riverford produce. She shared tips and cooking knowledge with us and so too did other members of the class."

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Riverford Organic Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
13 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

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