Dream Doors Franchise

Dream Doors sees 50% upturn in quality franchise applications

30th June 2016

Dream Doors has reported a 50% increase in quality franchise applications to become one of its franchisees compared to 2015.
Dream Doors sees 50% upturn in quality franchise applications

Alex Waite, Head of Dream Doors Franchise Recruitment

Kitchen makeover franchisor Dream Doors has reported a 50% increase in quality applications to become one of its franchisees compared to 2015.

Last year Dream Doors saw an average of 72 applications each month, with an average of 30 of those progressing to a telephone interview stage. The first six months of 2016 has seen an average of 78 applications, with 45 of those progressing to a telephone interview, a 50% increase.

Alex Waite, head of franchise recruitment, said:
"The initial enquiries invariably include a number of people just sounding us out, or at the very early stages of looking at franchise opportunities.  That’s fine - franchise recruitment is a two-way process so it’s important to get to a stage where both parties are comfortable moving forwards. But the number of applications progressing to the interview stage has impressed me this year. Not only are we conducting more interviews than ever before, but the applications are coming from a more broad and diverse range of backgrounds than we have seen previously."

Dream Doors has more than 70 franchisees across the UK, and its model of replacing kitchen doors and work surfaces has struck a chord with consumers, who do not want the expense and hassle that comes with a complete kitchen re-fit. In 2015, the average turnover of franchisees in the network was more than £500,000, with some of the highest performers turning over more than one million pounds.

After the telephone interview stage, potential franchisees come to Dream Doors HQ for a further interview with Dream Doors MD, Troy Tappenden. They will also undertake the Extended DiSC personal assessment, used by 70% of Fortune 500 to improve work productivity, teamwork, and communication, and will also take the Devine Inventory skill assessment, which helps companies find the right candidate.

Alex Waite continued:
"The cost of getting franchise recruitment wrong is something that any franchisor wants to avoid as much as possible, and we feel that the changes we have made to our recruitment process over the last 12 months have really helped with that.  But the increase in serious applications to Dream Doors is down to our continuing appeal as a way of being your own boss but with the support of a national kitchen brand behind you. You can earn a strong income and enjoy a fantastic lifestyle at Dream Doors, and with kitchen makeovers so popular there is a readymade marketplace for our services."

Dream Doors has previously been recognised for the excellence of its recruitment. In 2015 the company was recognised nationally at the prestigious 2015 bfa HSBC Franchisor of the Year Awards, where it won the Franchisee Recruitment of the Year Award.

Dream Doors believes that the overall franchising industry is enjoying a new status and gravitas as an option for people considering a new direction in their working life that it has lacked at times in the past.

Alex Waite finished by saying:
"Franchising is certainly having its moment in the sun and is increasingly becoming a realistic and viable option with those looking for a new career.  Franchising makes a major contribution to the overall economy and is an attractive proposition for anyone considering their next career move, irrespective of what they have done previously. Of far more importance to Dream Doors is attitude and the ability to work with people, rather than prior experience, so we are relishing the upturn in candidate quality and volume."

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Dream Doors Franchise News

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18th December 2016
Dream Doors celebrated its most successful year at its 2016 annual conference.

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Gala opening of new Dream Doors showroom in Caversham
23rd September 2016
Kitchen makeovers come to Caversham with opening of Dream Doors showroom.

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19th September 2016
Dream Doors opened its latest UK showroom in Ilford in a ceremony that saw Redbridge Town Mayor, Cllr Gurdial Bhamra cut the ribbon to...

Dream Doors launches new door styles and colours for 2016
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Dream Doors Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
13 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£30,000 approx
Total Startup Cost
£75,000 approx
Territory-based business location Territory-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

What Our Franchisees Say

The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path

Helen Mahon

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