Dream Doors Franchise

Dream Doors opens first new showroom of 2016

18th January 2016

Dream Doors Watford and St Albans was opened on the 14th January 2016.
Dream Doors opens first new showroom of 2016

From left to right: Martin Smith, Rt Hon Mike Penning MP, Alex Smith and Troy Tappenden

Residents of Watford and the surrounding area of Hertfordshire are now able to give their kitchen a makeover, with the launch of a new Dream Doors kitchen showroom in Kings Langley.

Dream Doors Watford and St Albans was opened on the 14th January in a gala ceremony by the Rt Hon Mike Penning MP, the local Member of Parliament .

The new showroom will be managed by lifelong Kings Langley resident Martin Smith and his wife Alex, who believe that local residents will relish the opportunity to work with local people to transform their kitchen.

Martin Smith said:
"Dream Doors’ kitchen makeovers have been a hit all over the UK and we are delighted to be bringing these services to the area.  Consumers relish the chance to use a national retail brand to transform their kitchen for a fraction of the cost and hassle of a full re-fit, whilst at the same time dealing with a trusted local face. It’s the biggest kitchen makeover retailer in the UK and will be as popular here as it has in the rest of the country."

Dream Doors has more than 60 showrooms across the UK, and since its launch in 1999, its model of replacing kitchen doors and work surfaces at a fraction of the cost of a re-fit has proved hugely popular with consumers. The company completed its 40,000th kitchen makeover in 2015 and the average turnover per franchise has increased to £500,000 last year.

Martin has spent much of his career as a photographer, while Alex had a background in childcare and most recently worked in a children’s centre. They both decided that they wanted a change of direction and the opportunity to work together in an environment that allowed them to make the most of their respective skills. After looking at a number of options, they decided that Dream Doors was the right opportunity for them, not only providing an interesting and stimulating workplace, but with two children, also a good work/life balance.

Martin continued:
"I’ve been a photographer for much of my working life, and while I knew I wanted a change, I also knew that I wanted to keep being my own boss.  Dream Doors gives me the best of both worlds – I have the support of a trusted and established kitchen makeover retailer but still get to make my own decisions and remain in charge."

Dream Doors is the UK’s leading kitchen makeover firm, but will also design and fit an entirely new kitchen, as well as offering a host of integrated appliances. All its doors are made-to-measure and of the highest quality, coming in a variety of different styles and colours to suit all tastes.

Dream Doors MD Troy Tappenden believes that Dream Doors Watford and St Albans has the potential to be one of the best performing stores in the network:
"Martin’s background as a photographer means he has a natural eye for what looks good visually, and his and Alex’s customer skills are the among the best I’ve seen from a new franchisee. This, combined with the growing demand for kitchen makeovers, means that the new showroom could be a real success story. As a company we have big plans for 2016 and we are proud to have Martin and Alex be a part of that."

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Dream Doors Franchise News

Dream Doors comes to South West London
24th November 2016
Dream Doors has opened its newest showroom in South West London.

Dream Doors celebrates its 50,000th kitchen makeover and record financial figures
3rd October 2016
Dream Doors is celebrating the sale of its 50,000th kitchen makeover, and also its best financial figures since it began trading in 1999.

Gala opening of new Dream Doors showroom in Caversham
23rd September 2016
Kitchen makeovers come to Caversham with opening of Dream Doors showroom.

New Dream Doors showroom brings kitchen makeovers to Ilford and surrounding area
19th September 2016
Dream Doors opened its latest UK showroom in Ilford in a ceremony that saw Redbridge Town Mayor, Cllr Gurdial Bhamra cut the ribbon to...

Dream Doors launches new door styles and colours for 2016
1st September 2016
Dream Doors has launched a new range of door styles and colours giving franchisees the means to offer their customers as much choice as...

Dream Doors launches new kitchen design tool to allow customers to plan their perfect kitchen
2nd August 2016
Dream Doors has launched a new a new online ‘visualiser’, a kitchen design tool that allows consumers to plan their perfect kitchen.

Dream Doors announces winner of inaugural ‘kitchen transformation of the year’ award
25th July 2016
Dream Doors Salisbury was announced as the winner of the kitchen transformation of the year award.

Dream Doors sees 50% upturn in quality franchise applications
30th June 2016
Dream Doors has reported a 50% increase in quality franchise applications to become one of its franchisees compared to 2015.

Dream Doors Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
13 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£30,000 approx
Total Startup Cost
£75,000 approx
'Territory management' business location 'Territory management' business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

What Our Franchisees Say

The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path

Helen Mahon

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