Dream Doors Franchise

Dream Doors launches new recruitment and training programme

24th November 2015

Kitchen makeover franchise Dream Doors launches new recruitment and training programme for franchisees.
Dream Doors launches new recruitment and training programme

Dream Doors, the UK's largest kitchen makeover franchise, has launched a comprehensive new recruitment and training programme for franchisees, supported by more in-territory support and a new bespoke training centre that replicates an actual Dream Doors showroom.

All potential Dream Doors franchisees will now undergo the Extended DiSC personal assessment, used by 70% of Fortune 500 to improve work productivity, teamwork, and communication, and will also take the Devine Inventory skill assessment, which helps companies find the right candidate.

Dream Doors recently appointed franchise industry strategist Bill Owen as its Director of Franchising, and he has devised and implemented the new programme based on his extensive experience building franchise networks. Bill said:
"I’ve seen throughout my career the importance of recruiting the right people and then providing the training and support they need to succeed, and we have totally overhauled our recruitment process and training programme to reflect that."

"The cost of getting the wrong franchisee can be anything up to £20,000, so we have put in place the systems to prevent that happening. Above all, we want people with drive, determination and ambition – kitchen experience is not necessary or even required. But given that our average annual franchisee turnover is £500,000, we want people that aren’t afraid of hard work."

Once franchisees have been selected, they will undertake one of the most comprehensive training programmes offered by a franchisor in the UK. It will begin with a four week initial training period that will cover business set-up, supplier visits, IT training and the company van options. Franchisees will then spend two weeks at Dream Doors HQ. This phase will include a thorough introduction to kitchen industry suppliers, product training, CRM, book-keeping, advertising and marketing, before undergoing a comprehensive sales training programme. The last phase of the 12 week programme will focus on everything outstanding, including design skills, and accessories training in build up to a successful showroom launch.

New franchisees will have their HQ training at a new bespoke training centre that replicates a Dream Doors showroom and will receive frequent and focused visits when up and running from Dream Doors newly expanded support team.

Bill Owen continues:
"Our new training programme covers everything a franchisee could ever need.  We wanted to make the training as realistic as possible, so much of the sales work will take place in our new training centre. A kitchen makeover is very a soft sell and it is vital for our candidates to understand the nuances and approaches which that entails. 2015 has been a wonderful year for Dream Doors, and now we are better placed to recruit and train the best franchisees, 2016 is going to look even brighter."

Dream Doors recently opened its 60th showroom, and since its launch in 1999, has seen year-on-year growth. Dream Doors has won a number of industry awards in 2015, becoming an 8-time award winner in the Franchise Marketing Awards (FMAs), and also winning the Franchise Recruitment award in the 2015 bfa (British Franchise Association) HSBC Franchisor of the Year Awards.

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Dream Doors Franchise News

Dream Doors celebrates its 50,000th kitchen makeover and record financial figures
3rd October 2016
Dream Doors is celebrating the sale of its 50,000th kitchen makeover, and also its best financial figures since it began trading in 1999.

Gala opening of new Dream Doors showroom in Caversham
23rd September 2016
Kitchen makeovers come to Caversham with opening of Dream Doors showroom.

New Dream Doors showroom brings kitchen makeovers to Ilford and surrounding area
19th September 2016
Dream Doors opened its latest UK showroom in Ilford in a ceremony that saw Redbridge Town Mayor, Cllr Gurdial Bhamra cut the ribbon to...

Dream Doors launches new door styles and colours for 2016
1st September 2016
Dream Doors has launched a new range of door styles and colours giving franchisees the means to offer their customers as much choice as...

Dream Doors launches new kitchen design tool to allow customers to plan their perfect kitchen
2nd August 2016
Dream Doors has launched a new a new online ‘visualiser’, a kitchen design tool that allows consumers to plan their perfect kitchen.

Dream Doors announces winner of inaugural ‘kitchen transformation of the year’ award
25th July 2016
Dream Doors Salisbury was announced as the winner of the kitchen transformation of the year award.

Dream Doors sees 50% upturn in quality franchise applications
30th June 2016
Dream Doors has reported a 50% increase in quality franchise applications to become one of its franchisees compared to 2015.

Newly refurbished Dream Doors showroom opens in Leigh-on-Sea
3rd June 2016
The MP for Southend West, Sir David Amess, has cut the ribbon at the grand re-opening of a Dream Doors kitchen showroom in Leigh-on-Sea.

Dream Doors Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
13 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£30,000 approx
Total Startup Cost
£75,000 approx
'Territory management' business location 'Territory management' business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

What Our Franchisees Say

Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business

Trevor Conduit

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