Industry Profile - Focus on Franchising in the Care Sector
UK Care in the Home market is currently valued at over £12bn per annum and growing. As the population ages and more and more care initiatives centre on providing care in the community as opposed to residential care. Families, who often get involved in deciding on care requirements, generally prefer their relatives to remain in their own home. 
Britains aging population is therefore creating a huge demand for Care Services and one franchise opportunity has an experienced management team that understand the market and realise the outstanding opportunity to provide a quality care service.
Bluebird Care is run by Paul Tarsey, Managing Director, and Lisa Tarsey, fellow Director. They have 18 years experience of working in the care at home sector – really from the days when home care was able to be purchased.
Simon Dalziel, Franchise Director, has worked in the franchise sector for some 18 years working both for franchisors and as a consultant. Paul and Simon were also the management behind the UK’s most successful care franchise, before launching the Bluebird Care Services Franchise, so they bring a blend of care and franchise experience that is unrivalled in the franchise care sector.
Simon explains how the Bluebird franchise works "The main services are programmed care visits in the home and the provision of live-in carers to those that need a greater level of care. Bluebird Care can also act as a staff agency hiring staff on a temporary basis to care establishments. There are good opportunities throughout the UK and indeed abroad. The market is growing with demand for quality services outstripping supply. Our growth market is the private sector as more and more people are paying for their own care – local authority funding is under huge pressure.
The Bluebird Care franchise is a management franchise where franchisees recruit and manage care staff who provide care to individuals in their home. Care experience is not required. We seek people who have people skills, good communicators and who have an empathy with the care sector. They also need to be passionate in getting it right and demanding top customer service from their staff.
We have franchisees from a wide variety of backgrounds and experience, those who have run a business before and those who have never run a business before. As the franchisor we replace the missing experience – those who have never worked in care we can supply this experience and those who have never run a business before we can supply the experience of this.
Many authorities like the idea of working with larger agencies. A franchised office gives the advantage of being the owner of the business but being part of a larger network that provides the help and support required in any business. With the opportunities that occur within the sector and different parts of the Country franchisees have the advantage of being informed of these opportunities as part of the Network."
Simon also explains the benefits of being part of a franchised networkin the care sector, and how this is advantageous over a stand alone care service business. "As a franchisee you will benefit from a sharing of knowledge and opportunities – being in business in a fast moving environment can be difficult on your own.
The care sector is also highly regulated and within a franchised network the franchisee will receive full guidance and help to ensure their business always meets the authorities requirements."
For further information about Bluebird Care Franchises, click here to receive information or click here to go to their Profile Page on this site
