Find out more about the background to Maid2Clean and what makes it a successful franchise.
Martin Chambers, industry consultant, interviews Mike Hanrahan, MD of Maid2Clean:
My background is in Chemical Engineering, Purchasing, Quality Management and Lean Six Sigma.
This business started in 1993 when my now ex-wife was pregnant with our eldest daughter. The franchise business was launched after 10 successful years of operation.
We looked at a variety of home-based business ideas, but wasn’t not happy with the constraints of traditional cleaning franchises at that time so we re-engineered the best elements of the business models we had seen.
For the original management agency cleaning business it was to create a substantial residual income. For the Franchise business it was to share our winning formula to hundreds of franchisees in the UK and beyond.
Yes hugely. We have developed a large number of unique portfolio items for the brand as we continue to strive to be the brand of choice. According to cleaning customers and Franchisees we must be doing something right as they tell us nobody in the industry has been able to articulate their brand offering better than us.
Having a genuine business that is unique, replicable and that works certainly helps but it’s the confidence and discipline applied that makes anything successful.
Maid2Clean is a management franchise in the domestic services sector responsible for advertising a domestic workers, interviewing them in their own homes, following the references, providing the closest geographical matching service of client cleaner, insurance against damage caused and finally a replacement service in case a cleaner becomes sick or goes on holiday or hopefully never not satisfactory.
With Maid2clean we have…
The cost of the franchise is under £10,000.
Franchisee would be involved with recruiting cleaners and managing leaflet distributions for clients and marrying the two.
I have built the cleaning business with my ex-wife in the early days and then more recently when I was divorced. On both occasions I did this on a part-time basis. One the most difficult challenges acquiring the right quality of cleaners to meet the huge demand for the service.
Maid2Clean operates in a way that no other business does to our knowledge. The franchise business operates no differently in that a number of unique tools have been developed to support our franchisees.
Such tools include the development of our own cleaner recruitment portal called nationwide – cleaners.com, our ZeeForum online knowledge sharing portal for franchisees which is a far more than just a forum, a secure data repository database where franchisees can keep business plans, invoices, returns, annual accounts and key business data, our MOP unique ordering portal, and MaidVersity, the world’s first online training and development program including examination in domestic cleaning.
50% of our 100+ franchisees are female. You would be best placed to ask them but if I was to hazard to guess I would say that they would need to conduct their due diligence, visit the Maid2clean operation and see for themselves what it is that they’re buying into in addition to talking to people that are actually doing it.
We plan on expanding the brand by master licensing! We are presently looking for master licensees in Australia, Canada, the United States, Portugal and the Lodge number of other countries.
I would describe it as a real business and by that I mean a real business is one that will pay you Whether you are present in it in the long term or not.
I understand that and that’s my view on businesses. I honestly believe that many alleged businesses out there including franchises whilst may be proven concepts they are in effect only selling jobs and not a real business whereby franchisees can build long-term residual income.
The target market for me to clean up the affluent masses who can afford a few pounds a week to buy back two to three hours of our lives by conveniently having a domestic cleaner to come in and help them. We take the headache after arranging the clean.
Sure what we have lost clients during the recession but without question we have gained many more. Strangely enough we continue to grow in both recessional and good times.
We presently have a presence in the UK, Ireland, Canada, Australia and Malaysia.
I think it relates to the services that we offer in the way that we do them. Before we came along having your house cleaned was a huge risk for many and even not possible pricewise. We have succeeded where others have failed because of our ongoing commitment to quality cleaner recruitment and development alongside listening to feedback from our clients.
There are too many of them to list here but these include:
Our Maid2Clean®training program is in 5 phases:
In addition to a personal visit from me franchisees are invited to post questions and interface with others on our online franchisee forum.
We also hold an annual conference where all franchisees are expected to attend. In addition to this we hold several business improvement meetings at different places each year to maximize the number of franchisee attendees.
Applying for a Maid2Clean franchise is not simple. Following the completion of a personal profile document, franchisee applicants must attend an interview with me and demonstrate that they are capable on running their own business, but they are highly motivated, get up and do type individuals.
To continue the development of the brand portfolio and to expand further into new international markets.
Well one thing that’s quite unique about our brand is that everyone who has come to term on their franchise agreements with us as requested maximum extensions to date. We are very proud of that as we believe that it speaks volumes that franchisees are making money and are happy being with us.
Absolutely not. Maid2Clean is not a cleaning franchise it’s a management franchise in the cleaning sector. I would say that we hold expertise in the sector that is second to none.
There is no singular outright lead a in the market today as we have quite a distributed array of franchise offerings. That said I’m not sure if there are any franchises in our sector ahead of ourselves at this time. If they were they’d need to have in excess of some 13,000 domestic cleaners working for them.
Still as the leading brand in the market place and further differentiating its superior brand offerings from that of the competition.
Be careful out there. Conduct your due diligence carefully and make sure you buy a business, not a job!
Only that if people are genuinely interested in owning their own long-term residual income asset and they should be talking to us and if their present location is available they should consider coming and viewing the business with their own eyes and if they like what they see apply for a franchise.
The Lean Thinker by Mike Hanrahan
1st September 2016
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The Lean Thinker by Mike Hanrahan